Dr . Zhiyong Yang  - Consumer behavior - Excellence in Research

Miami University | United States

Author Profile 

Early Academic Pursuits

His journey in academia is marked by a relentless pursuit of excellence and a passion for knowledge. His academic voyage commenced with a solid foundation in Electronic Engineering, culminating in a Bachelor's degree with honors from North China Electric Power University. He then pursued a Master of Science in Electronic Engineering at Zhejiang University, China, before delving into the realms of business and management with an MBA from the same institution. his insatiable thirst for learning led him to Concordia University, Canada, where he earned his Ph.D. in Marketing, with a minor in Statistics, in 2007. These formative academic years laid the groundwork for his illustrious career in academia.

Professional Endeavors

Armed with a robust academic background, he embarked on a fulfilling professional journey characterized by significant contributions to the field of marketing. Over the years, he has held esteemed positions at renowned institutions, including the University of Texas at Arlington, the University of North Carolina at Greensboro, and presently, Miami University, where he serves as Professor and Chair of the Department of Marketing. His tenure at these institutions has been marked by exemplary leadership, academic rigor, and a commitment to nurturing the next generation of marketing professionals.


Contributions and Research Focus in Consumer behavior

His scholarly pursuits encompass a wide array of research interests, with a particular focus on cultural consumer psychology and family decision-making. His seminal contributions to these areas have significantly enriched our understanding of consumer behavior and decision-making processes. Through rigorous empirical investigations and insightful analyses, he has shed light on complex phenomena, uncovering underlying mechanisms and driving forward theoretical advancements in the field of marketing.

Accolades and Recognition

His contributions to academia have not gone unnoticed, earning him widespread acclaim and recognition. His research endeavors have been published in top-tier academic journals, with several of his papers garnering prestigious awards and accolades. His relentless pursuit of excellence and dedication to advancing knowledge have earned him the respect and admiration of his peers within the academic community.

Impact and Influence

His research has made a profound impact on both academia and industry, shaping scholarly discourse and informing marketing practices. His work has been cited extensively, attesting to its significance and influence within the academic community. Furthermore, his have been instrumental in guiding marketing strategies and decision-making processes in diverse organizational settings, thereby bridging the gap between theory and practice.

Legacy and Future Contributions

As he continues to chart new frontiers in marketing research, his legacy as a trailblazing scholar and visionary leader continues to evolve. With a firm commitment to excellence, integrity, and innovation, he remains poised to make enduring contributions to the field of marketing and inspire future generations of scholars. Dr. Yang's indelible imprint on academia serves as a testament to his unwavering dedication to advancing knowledge and fostering intellectual curiosity.


  • citation                4482
  • h-index                   32
  • i10-index                51

Notable Publications

Zhiyong Yang  | Consumer behavior | Excellence in Research

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