Prof Dr . Werner Kunz - Digital Technology - Excellence in Research 

University of Massachusetts Boston | United States

Author Profile 

Early Academic Pursuits

He embarked on his academic journey with a passion for knowledge and a keen interest in the field of marketing. His academic pursuits began with a solid foundation in mathematics and business administration at Humboldt-University Berlin, where he obtained his Master's degrees in Mathematics and Business Administration. His early academic endeavors laid the groundwork for his future contributions to the field of marketing, fostering a multidisciplinary approach to research and scholarship.

Professional Endeavors

His professional career has been characterized by a relentless pursuit of excellence and innovation in marketing academia. Following his academic pursuits, he furthered his education with a Master's Degree of Business Research and a Doctoral Degree from Ludwig-Maximilians-Universität München. Since then, he has held various academic positions at the College of Management, University of Massachusetts Boston, including Assistant Professor, Associate Professor, and currently, Professor of Marketing. Notably, since 2014, he has served as the Director of the Digital Media Lab at UMass Boston, where he spearheads research initiatives in digital technology and media.

Contributions and Research Focus in Digital Technology 

His research interests span a wide range of topics within marketing, with a particular focus on digital technology, digital media, and service marketing. His pioneering research has delved into areas such as AI, robotics, innovation management, and social networks, shedding light on the transformative impact of digitalization on consumer behavior and organizational strategies. Through his research endeavors, Prof. Kunz has contributed valuable insights into the evolving dynamics of customer engagement, relationship management, and service delivery in the digital age.

Accolades and Recognition

His contributions to the field of marketing have been recognized through numerous accolades and awards. His research papers have received prestigious awards such as the Inaugural Bo Edvardsson "Industry Impact in Services" award and the Best Paper Award at international conferences. Additionally, he has been honored with accolades such as the Highly Commended Paper Award from the Journal of Service Management and the College of Management Dean's Award for Distinguished Service.

Impact and Influence

His research has had a profound impact on both academia and industry, shaping the discourse on digital technology, service marketing, and consumer behavior. His insights have informed marketing practitioners and policymakers, providing actionable strategies for navigating the complexities of the digital landscape. Moreover, his mentorship and academic leadership have inspired a new generation of scholars, fostering innovation and excellence in marketing research.

Legacy and Future Contributions

As a visionary academic and thought leader in marketing, his legacy extends far beyond his individual achievements. His pioneering research and enduring contributions have laid the foundation for future advancements in the field. Moving forward, Prof. Kunz remains committed to pushing the boundaries of knowledge and driving positive change through his continued research, mentorship, and advocacy for excellence in marketing academia.

In conclusion, His illustrious career exemplifies the transformative power of academic pursuit and innovation in shaping the future of marketing. Through his groundbreaking research, leadership, and dedication to excellence, he has left an indelible mark on the field and inspired generations of scholars to push the boundaries of knowledge and impact.

  • Citations            7938
  •  h-index              31
  • i10-index            42

Notable Publications

Werner Kunz | Digital Technology | Excellence in Research

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