ARUN KUMAR TAROFDER  | Digital Marketing  |  Best Researcher Award

Assoc Prof Dr. ARUN KUMAR TAROFDER  - Digital Marketing  -  Best Researcher Award

Management and Science University | Malaysia

Author Profile 

Early Academic Pursuits

He embarked on his academic journey with a focus on multimedia marketing, a field that combines the intricacies of marketing with the evolving dynamics of digital media. He obtained his PhD in Multimedia Marketing from Multimedia University, Malaysia, in 2012. His academic foundation was further strengthened by an MBA in Multimedia Marketing from the same institution, which he completed in 2004 with a stellar GPA of 3.72 (A-, First Class). This solid educational background laid the groundwork for his future contributions to academia and industry.
 

Professional Endeavors

He professional career began as a Research Officer at Multimedia University in 2004. His early role involved participating in significant research projects, which sharpened his analytical and research skills. Between 2006 and 2009, he expanded his academic influence as a part-time lecturer at Binary University, Malaysia. In 2009, he joined Management and Science University (MSU), where he progressed from Lecturer to Senior Lecturer by 2012. Since 2016, he has been serving as an Associate Professor cum Research Coordinator at MSU, where he continues to impact the academic community through his leadership and expertise.

 

Contributions and Research Focus in Digital Marketing

He has an impressive array of research contributions, particularly in the fields of social media, business intelligence, and digital consumer behavior. His research has garnered significant attention, with 72 publications, including 34 in Scopus Q1 and Q2 journals. Notable among his works is the highly recommended paper by Emerald Publication in 2016 and the most cited ISI paper in Malaysia in 2009. His research activities are supported by substantial funding, such as the $11,000 Industrial Research Fund. he is also an internal trainer for research skills and data analysis at MSU, reflecting his commitment to developing future researchers.

Accolades and Recognition

His academic excellence has been recognized through numerous awards. He has twice been honored as the Best Foreign Lecturer at MSU, in 2013 and 2015. His contributions to research have also been acknowledged with several best paper awards, including those from the Annual Malaysia Business Research Conference in 2016 and the SIBR 2015 Kuala Lumpur Conference. Additionally, he received a Bronze Award in the Invention and Innovation Competition of Private Higher Education Institutions in 2018. These accolades highlight his significant impact on the academic community.

 

Impact and Influence

His influence extends beyond his immediate academic environment. As an active journal reviewer for several high-impact journals, including the Industrial Management and Data System and the International Journal of Quality and Service Sciences, he plays a crucial role in shaping the field’s scholarly discourse. He has also served as a judge in various research and innovation exhibitions, demonstrating his dedication to fostering innovation and research excellence.

Legacy and Future Contributions

His legacy is marked by his dedication to course development, having developed bachelor and master programs in digital marketing. His commitment to education is further evidenced by his role in supervising numerous PhD and master’s theses, guiding students through complex research projects that contribute to the field’s advancement. Looking ahead, He aims to continue his research in social media, business intelligence, and digital consumer behavior, areas that are increasingly relevant in today's digital age. His ongoing research projects, such as estimating and offering appropriate Takaful palliative care packages for Malaysians, underscore his commitment to addressing real-world challenges through academic inquiry.

 

Citations

Citations     1786

h-index       18

i10-index    28

 

Notable Publications

Tejas Shah | Marketing Strategy | Best Researcher Award

Dr.Tejas Shah - Marketing Strategy - Best Researcher Award

Institute of Management, Nirma University | India

Author Profile 

Early Academic Pursuits

His academic journey began with a Bachelor of Business Administration from B.K. Majmudar Institute of Business Administration (HL BBA) at Gujarat University, Ahmedabad, in 2003. This foundational education set the stage for his future pursuits in management and marketing. He furthered his studies by obtaining a Master of Business Administration with a specialization in Marketing from S.V. Institute of Management, Hemchandracharya North Gujarat University, Patan, in 2005. His commitment to academic excellence culminated in a Ph.D. in Management from Ganpat University, Mehsana, in 2012. His doctoral thesis, guided by Dr. Mahendra Sharma, focused on logistics flexibility for fluid milk and milk products in cooperative dairies in Gujarat, showcasing his early interest in logistics and supply chain management.

Professional Endeavors

His professional career is marked by a series of prestigious roles across various educational institutions. Starting as a Lecturer at Narsinhbhai Patel College of Computer Studies and Management, Kadi, from 2005 to 2008, he quickly advanced to Assistant Professor at Shri Chimanbhai Patel Institute of Management and Research, Ahmedabad, a position he held until 2012. He then served as an Associate Professor at Kalol Institute of Management and Shanti Business School in Ahmedabad, gaining substantial experience and recognition in the academic field.

 

Contributions and Research Focus in Marketing Strategy

His research spans multiple facets of marketing and logistics. His expertise includes Digital & Social Media Marketing, AI-Powered Marketing, Services Marketing, and Marketing Management. He has guided several Ph.D. scholars and undertaken minor research projects funded by Nirma University, including studies on social media influencers and e-learning behaviors. hehas authored and edited numerous books, such as "Technology, Agility and Transformation: Emergent Business Practices" and "Innovations in Marketing," contributing significantly to contemporary marketing literature.

Accolades and Recognition

His scholarly contributions have been recognized through various accolades. His research has received funding and support from prestigious institutions, reflecting the impact and relevance of his work. His books and edited volumes are widely cited, and his papers have garnered attention in academic circles, solidifying his reputation as a thought leader in marketing and logistics.

Impact and Influence

His work has influenced both academic research and practical applications in marketing and logistics. His studies on digital marketing and AI in service delivery have provided valuable insights for businesses adapting to technological advancements. Moreover, his research on e-learning behaviors and social media influencers has implications for educational institutions and marketers aiming to engage with digital natives.

Legacy and Future Contributions

His legacy lies in his commitment to advancing knowledge in marketing and logistics. His future contributions are expected to further explore the intersections of technology and marketing, with ongoing research projects and potential new studies. As a mentor, Dr. Shah continues to guide emerging scholars, ensuring the perpetuation of high standards in academic research and teaching.

 

Citations

Citations 120

h-index 7

i10-index 4

 

Notable Publications

Iqra Javed | consumer behavior | Best Researcher Award

Ms. Iqra Javed - consumer behavior - Best Researcher Award

University of Engineering & Technology, Lahore, Pakistan | Pakistan

Author Profile 

Early Academic Pursuits

She a Pakistani national with a strong foundation in Management Sciences, embarked on her academic journey with a Bachelor of Business Administration (BBA Hons) from The Islamia University Bahawalpur. Throughout her undergraduate studies, she delved into core subjects such as Financial Management, Principles of Marketing, and Human Resource Management. Her academic excellence was evident with a final grade of 3.59/4 CGPA. Following her bachelor's, she pursued a Master's in Management Sciences (MS) from the University of Engineering and Technology, Lahore, where she explored the impact of cyberbullying on work engagement among early career banking employees. Her thesis on the adoption of FinTech and its effect on employee performance showcased her research acumen, earning her a final grade of 3.71/4 CGPA.

Professional Endeavors

Her professional journey is characterized by her diverse roles in academia and the corporate sector. As a Lecturer in Management Sciences at the University of Engineering & Technology, Lahore, she has been instrumental in teaching courses ranging from Principles of Marketing to Human Resource Management. Her commitment to fostering a culture of innovation and sustainability is evident from her supervision of HEC-funded projects promoting eco-friendly initiatives. Additionally, her tenure at The Superior University saw her imparting knowledge in Introduction to Finance and Social Entrepreneurship, further enriching her pedagogical skills.

 

Contributions and Research Focus in consumer behavior

As a University Research Assistant at the University of Engineering and Technology, Lahore, she provided invaluable support to professors in conducting research activities and preparing class materials. Her research interests span diverse domains, including cyberbullying, workplace harassment, and the impact of gamification on green consumption behavior. Notably, her work on predicting broader-level organizational issues related to cyberbullying is under review in the esteemed PLOS One journal.

Accolades and Recognition

Her scholarly endeavors have garnered recognition within the academic community, as evidenced by her manuscript under review in the esteemed PLOS One journal. Additionally, her participation in international conferences such as the International Conference on Management, Business, and Technology (ICMBT) underscores her commitment to staying abreast of cutting-edge research in her field. Furthermore, her contributions to HEC-funded projects aimed at promoting sustainability and healthcare initiatives highlight her proactive approach to addressing societal challenges.

Impact and Influence

Through her teaching, research, and community engagement, she has emerged as a catalyst for positive change within academia and beyond. Her dedication to fostering entrepreneurial skills among youth and promoting sustainability reflects her commitment to nurturing future leaders and driving societal progress. Moreover, her research on workplace dynamics and cyberbullying has the potential to inform organizational practices and contribute to the well-being of employees in diverse sectors.

Legacy and Future Contributions

Looking ahead, she is poised to continue her journey as a thought leader and change agent in the fields of Management Sciences and Organizational Behavior. With a focus on leveraging technology for social good and fostering inclusive workplaces, she envisions a future where her research and initiatives drive meaningful impact. Through collaboration with colleagues and stakeholders, she aims to create innovative solutions to complex societal challenges and leave a lasting legacy of positive change.

 

Citations

Citations      156

h-index        8

i10-index    6

Notable Publications

Gelayol Safavi Jahromi | Industry Analysis | Best Researcher Award

Dr . Gelayol Safavi Jahromi - Industry Analysis - Best Researcher Award

National Research Institute for Scientific Policy | Iran

Author Profile

Early Academic Pursuits

Her journey into academia and research began with a strong educational foundation. Holding a Bachelor's degree in Insurance Management from Allameh Tabataba’I University, she demonstrated her interdisciplinary prowess. Her academic pursuits continued as she pursued a Master's in Business Administration (MBA) from Semnan University, where she honed her skills in management and leadership. Building upon her achievements, she obtained a Ph.D. in Information Systems Management from Allameh Tabataba’I University, showcasing her commitment to understanding the intersection of technology and business.

Professional Endeavors

Her professional trajectory is marked by a dedication to industry analysis and research. Her expertise spans various domains, from electronic commerce to digital content creation. Notably, her Ph.D. thesis on the development pattern of the digital content industry in Iran reflects her keen insight into emerging trends and market dynamics. Through her research papers and publications, she has contributed valuable insights into the transformative impact of Industry 4.0 on diverse sectors, including animation, textiles, and music.

 

Contributions and Research Focus in Industry Analysis

At the heart of her work lies a deep-seated passion for unraveling the complexities of industry analysis. Her research endeavors encompass a wide range of topics, from identifying barriers to the implementation of electronic learning to analyzing the challenges in policy-making for digital content industry development in Iran. Through her innovative approaches and interdisciplinary methodologies, she has made significant contributions to advancing knowledge in the field of information systems management and beyond.

Accolades and Recognition

Her contributions have garnered widespread recognition, both nationally and internationally. Her research papers have been published in reputable journals, underscoring the impact of her scholarly endeavors. Notably, her expertise in industry analysis has been acknowledged through invitations to review papers for esteemed publications, highlighting her standing as a trusted authority in her field.

Impact and Influence

Her research has had a profound impact on the academic community and beyond. By shedding light on pressing issues such as telemedicine implementation and digital content industry development, she has influenced policy-making and strategic decision-making processes. Her work serves as a catalyst for innovation and progress, driving positive change in various sectors of the economy.

Legacy and Future Contributions

As she continues her academic journey, her legacy is defined by her unwavering commitment to excellence in industry analysis and research. With her interdisciplinary expertise and visionary outlook, she is poised to make enduring contributions to the field. By leveraging cutting-edge technologies and innovative methodologies, she aims to address the evolving challenges and opportunities in industry analysis, shaping the future landscape of business and technology.

In summary, her remarkable career is characterized by a relentless pursuit of knowledge, a passion for research, and a commitment to driving positive change. Her contributions underscore the transformative potential of industry analysis in informing strategic decision-making and shaping the future of business and society.

Notable Publications