ARUN KUMAR TAROFDER  | Digital Marketing  |  Best Researcher Award

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Assoc Prof Dr. ARUN KUMAR TAROFDER  - Digital Marketing  -  Best Researcher Award

Management and Science University | Malaysia

Author Profile 

Early Academic Pursuits

He embarked on his academic journey with a focus on multimedia marketing, a field that combines the intricacies of marketing with the evolving dynamics of digital media. He obtained his PhD in Multimedia Marketing from Multimedia University, Malaysia, in 2012. His academic foundation was further strengthened by an MBA in Multimedia Marketing from the same institution, which he completed in 2004 with a stellar GPA of 3.72 (A-, First Class). This solid educational background laid the groundwork for his future contributions to academia and industry.
 

Professional Endeavors

He professional career began as a Research Officer at Multimedia University in 2004. His early role involved participating in significant research projects, which sharpened his analytical and research skills. Between 2006 and 2009, he expanded his academic influence as a part-time lecturer at Binary University, Malaysia. In 2009, he joined Management and Science University (MSU), where he progressed from Lecturer to Senior Lecturer by 2012. Since 2016, he has been serving as an Associate Professor cum Research Coordinator at MSU, where he continues to impact the academic community through his leadership and expertise.

 

Contributions and Research Focus in Digital Marketing

He has an impressive array of research contributions, particularly in the fields of social media, business intelligence, and digital consumer behavior. His research has garnered significant attention, with 72 publications, including 34 in Scopus Q1 and Q2 journals. Notable among his works is the highly recommended paper by Emerald Publication in 2016 and the most cited ISI paper in Malaysia in 2009. His research activities are supported by substantial funding, such as the $11,000 Industrial Research Fund. he is also an internal trainer for research skills and data analysis at MSU, reflecting his commitment to developing future researchers.

Accolades and Recognition

His academic excellence has been recognized through numerous awards. He has twice been honored as the Best Foreign Lecturer at MSU, in 2013 and 2015. His contributions to research have also been acknowledged with several best paper awards, including those from the Annual Malaysia Business Research Conference in 2016 and the SIBR 2015 Kuala Lumpur Conference. Additionally, he received a Bronze Award in the Invention and Innovation Competition of Private Higher Education Institutions in 2018. These accolades highlight his significant impact on the academic community.

 

Impact and Influence

His influence extends beyond his immediate academic environment. As an active journal reviewer for several high-impact journals, including the Industrial Management and Data System and the International Journal of Quality and Service Sciences, he plays a crucial role in shaping the field’s scholarly discourse. He has also served as a judge in various research and innovation exhibitions, demonstrating his dedication to fostering innovation and research excellence.

Legacy and Future Contributions

His legacy is marked by his dedication to course development, having developed bachelor and master programs in digital marketing. His commitment to education is further evidenced by his role in supervising numerous PhD and master’s theses, guiding students through complex research projects that contribute to the field’s advancement. Looking ahead, He aims to continue his research in social media, business intelligence, and digital consumer behavior, areas that are increasingly relevant in today's digital age. His ongoing research projects, such as estimating and offering appropriate Takaful palliative care packages for Malaysians, underscore his commitment to addressing real-world challenges through academic inquiry.

 

Citations

Citations     1786

h-index       18

i10-index    28

 

Notable Publications

Zohra Ghali | Marketing Strategy | Women Researcher Award

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Dr . Zohra Ghali - Marketing Strategy - Women Researcher Award

Saudi Electronic University | Saudi Arabia

Author Profile 

Early Academic Pursuits

She embarked on her academic journey with a strong foundation in management sciences, specializing in marketing. Her educational background includes a Ph.D. in Management Sciences from the Faculty of Economic Sciences and Management of Tunis, University of Tunis-El Manar, Tunisia. Prior to this, she completed a Research Master in Management of Organizations at the High School of Commerce, University of Manouba, Tunisia, and a Bachelor's in Economic and Social Management from the Higher Institute of Accounting and Administration of Enterprises, University of Manouba, Tunisia. Her academic journey began with a High School Diploma in Experimental Sciences from Beb El Khadhra, Tunisia.

Professional Endeavors

Her professional journey is marked by a blend of academic roles and practical experiences in the field of marketing. Since 2016, she has served as an Associate Professor at the Saudi Electronic University, Jeddah Branch, KSA, where she has contributed significantly to the field of management through her teaching and research endeavors. Prior to this, she held positions as an Assistant Professor at various institutions, including the Higher Institute of Management of Tunis, Tunisia, and the National School of Engineers, Tunis. Additionally, she gained valuable industry experience as a Manager in a consulting office in Tunis, Tunisia.

 

Contributions and Research Focus in Marketing Strategy

Her research focuses on various themes within marketing, with a particular emphasis on consumer behavior and brand management in the digital era. Her doctoral thesis, titled "The Consumer-Brand Relationship: Role of Emotions in Brand Loyalty," delved into the intricate dynamics between consumers and brands, exploring the influence of emotions on brand loyalty. Her research interests also encompass socially responsible consumption, online consumer behavior, and ethical marketing practices. Through her extensive publication record and active participation in research activities, she has made significant contributions to advancing knowledge in the field of marketing.

Accolades and Recognition

Her scholarly contributions have been recognized through numerous accolades and awards. Notably, she has received the Young Scientist Award for her outstanding research contributions in the field of marketing. Her publications in reputable journals and her presentations at international conferences have garnered praise from peers and scholars alike, cementing her reputation as a leading expert in her field.

Impact and Influence

Her work has had a profound impact on both academia and industry. Her research findings have provided valuable insights into consumer behavior patterns and market trends, informing marketing strategies adopted by businesses across various sectors. Moreover, her role as an educator has shaped the minds of future marketing professionals, equipping them with the knowledge and skills needed to navigate the complexities of the modern business landscape.

Legacy and Future Contributions

As she continues her academic journey, her legacy is characterized by a commitment to excellence in research and education. She remains dedicated to pushing the boundaries of knowledge in marketing and inspiring the next generation of scholars and practitioners. Through her ongoing research endeavors, mentorship of students, and engagement with the academic community, she is poised to leave a lasting impact on the field of marketing for years to come.

citations
Citations           487
h-index              12
i10-index           14
Notable Publications

 

Yanyan CHEN | sharing economy | Best Researcher Award 

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Dr .Yanyan CHEN - sharing economy - Best Researcher Award 

TBS Business School | France

Author Profile 

Early Academic Pursuits

Her academic journey began with a strong foundation in English studies at Zhejiang Wanli University, where she graduated as an "Outstanding Graduate." Her thirst for knowledge led her to pursue higher education, culminating in a Master's degree in International Business from Nottingham University Business School China. Her dissertation explored the moderating role of need for cognition in advertising skepticism. This laid the groundwork for her doctoral research at the same institution, delving into the intricate dynamics of shame and status consumption within the Chinese context.

Professional Endeavors

Transitioning from a Teaching Assistant at the University of Nottingham, China, to a Lecturer at Ningbo Institute of Technology, Zhejiang University, she honed her pedagogical skills while continuing her research pursuits. Her journey took her to Toulouse Business School, France, where she held positions as Assistant and Associate Professor in Marketing and International Business, further enriching her academic profile.

 

Contributions and Research Focus in sharing economy 

Her research is characterized by a keen interest in consumer behavior, particularly in areas such as Corporate Social Responsibility (CSR), loyalty programs, and emotional appeals. She explores the nexus between traditional Chinese philosophy, cultural theories, and individual self-identities to unravel complex consumer dynamics. Her recent endeavors delve into the realms of social and environmental values, with a focus on fair trade, animal welfare, and customer engagement.

Accolades and Recognition

Her contributions to academia have garnered widespread recognition, evidenced by her publications in esteemed journals such as the Journal of Business Ethics, Journal of Business Research, and Journal of Cleaner Production. She has also presented her research at prestigious conferences worldwide, including the European Marketing Association Conference and the Global Marketing Conference. Her work has been lauded for its innovative approach and theoretical contributions.

Impact and Influence

Her research has had a significant impact on the field of marketing, shaping discourse and influencing scholarly discussions. Her investigations into the role of shame and guilt in consumption behavior, as well as her studies on CSR perceptions and loyalty program efficacy, have advanced our understanding of consumer psychology. By bridging theoretical frameworks with empirical evidence, she has paved the way for further exploration in these domains.

Legacy and Future Contributions

As an Associate Professor at Toulouse Business School, She continues to inspire the next generation of scholars through her teaching and mentorship. Her legacy lies in her interdisciplinary approach to marketing research, which transcends geographical boundaries and cultural contexts. Moving forward, she aims to delve deeper into emerging areas such as sustainability marketing and consumer engagement, leaving an indelible mark on the academic landscape.

Her  journey exemplifies a relentless pursuit of knowledge and a commitment to scholarly excellence. With her expertise, passion, and unwavering dedication, she continues to shape the discourse in marketing academia, leaving a lasting legacy for generations to come.

 

citations

Citations     273
h-index         4
i10-index      3
Notable Publications

Hafizah Omar Zaki | Digital Marketing | Best Researcher Award

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Dr. Hafizah Omar Zaki - Digital Marketing - Best Researcher Award

Faculty of Economics and Management, Universiti Kebangsaan Malaysia | Malaysia

Author Profile 

Early Academic Pursuits

She embarked on her academic journey with a passion for marketing and multimedia management. She earned her Bachelor's degree in Multimedia Management from Multimedia University (MMU) in 2010, laying the groundwork for her future endeavors. Subsequently, she pursued a Master's degree in Human Resource Management from Universiti Kebangsaan Malaysia (UKM) in 2013, further expanding her knowledge base. Her academic pursuits culminated in a Ph.D. in Marketing, specializing in advertising and branding, from the University of Malaya in 2021.

Professional Endeavors

She currently serves as a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM). She holds the esteemed position of Head of the Emerging Technology & Big Data (ETBD) cluster at the Centre for Global Business and Digital Economy (GloBDE), FEP-UKM. Throughout her career, she has been actively engaged in research and academic activities, focusing on digital marketing, advertising communications, consumer psychology, and branding.

 

Contributions and Research Focus in Digital Marketing

Her research endeavors have been centered around advancing our understanding of digital marketing and its implications in the contemporary business landscape. Her publications span a wide range of topics, including marketing decision support systems, robotic process automation, virtual reality in digital marketing, and humor advertising. Through her research, she has made significant contributions to the field, shedding light on emerging trends and identifying future research agendas.

Accolades and Recognition

Her outstanding contributions to academia have been recognized with several prestigious awards and accolades. Notably, she was the recipient of the Harvard Business School Alumni Club of Malaysia Scholarship in 2012, underscoring her academic excellence and scholarly achievements. Additionally, she was honored with an Apple Teacher Award in 2021, recognizing her innovative approach to teaching and learning.

 

Impact and Influence

Her research has had a profound impact on the field of digital marketing, influencing both academia and industry. Her high-impact publications have contributed to the advancement of knowledge in areas such as marketing decision support systems, virtual reality in digital marketing, and humor advertising. Moreover, her engagement with governmental bodies and organizations has facilitated the translation of research findings into actionable insights, driving positive change in the business landscape.

Legacy and Future Contributions

As a respected academician and researcher, Her legacy is marked by her commitment to excellence and innovation in the field of digital marketing. Her future contributions are poised to further shape the discourse surrounding emerging technologies, consumer behavior, and marketing strategies. Through her continued research endeavors, mentorship of future scholars, and engagement with industry stakeholders, she will undoubtedly leave a lasting impact on the field, inspiring generations of marketers to come.

Citation
  • Citations            141
  • h-index                6
  • i10-index            5

Notable Publications