Ms. Iqra Javed - consumer behavior - Best Researcher Award

University of Engineering & Technology, Lahore, Pakistan | Pakistan

Author Profile 

Early Academic Pursuits

She a Pakistani national with a strong foundation in Management Sciences, embarked on her academic journey with a Bachelor of Business Administration (BBA Hons) from The Islamia University Bahawalpur. Throughout her undergraduate studies, she delved into core subjects such as Financial Management, Principles of Marketing, and Human Resource Management. Her academic excellence was evident with a final grade of 3.59/4 CGPA. Following her bachelor's, she pursued a Master's in Management Sciences (MS) from the University of Engineering and Technology, Lahore, where she explored the impact of cyberbullying on work engagement among early career banking employees. Her thesis on the adoption of FinTech and its effect on employee performance showcased her research acumen, earning her a final grade of 3.71/4 CGPA.

Professional Endeavors

Her professional journey is characterized by her diverse roles in academia and the corporate sector. As a Lecturer in Management Sciences at the University of Engineering & Technology, Lahore, she has been instrumental in teaching courses ranging from Principles of Marketing to Human Resource Management. Her commitment to fostering a culture of innovation and sustainability is evident from her supervision of HEC-funded projects promoting eco-friendly initiatives. Additionally, her tenure at The Superior University saw her imparting knowledge in Introduction to Finance and Social Entrepreneurship, further enriching her pedagogical skills.


Contributions and Research Focus in consumer behavior

As a University Research Assistant at the University of Engineering and Technology, Lahore, she provided invaluable support to professors in conducting research activities and preparing class materials. Her research interests span diverse domains, including cyberbullying, workplace harassment, and the impact of gamification on green consumption behavior. Notably, her work on predicting broader-level organizational issues related to cyberbullying is under review in the esteemed PLOS One journal.

Accolades and Recognition

Her scholarly endeavors have garnered recognition within the academic community, as evidenced by her manuscript under review in the esteemed PLOS One journal. Additionally, her participation in international conferences such as the International Conference on Management, Business, and Technology (ICMBT) underscores her commitment to staying abreast of cutting-edge research in her field. Furthermore, her contributions to HEC-funded projects aimed at promoting sustainability and healthcare initiatives highlight her proactive approach to addressing societal challenges.

Impact and Influence

Through her teaching, research, and community engagement, she has emerged as a catalyst for positive change within academia and beyond. Her dedication to fostering entrepreneurial skills among youth and promoting sustainability reflects her commitment to nurturing future leaders and driving societal progress. Moreover, her research on workplace dynamics and cyberbullying has the potential to inform organizational practices and contribute to the well-being of employees in diverse sectors.

Legacy and Future Contributions

Looking ahead, she is poised to continue her journey as a thought leader and change agent in the fields of Management Sciences and Organizational Behavior. With a focus on leveraging technology for social good and fostering inclusive workplaces, she envisions a future where her research and initiatives drive meaningful impact. Through collaboration with colleagues and stakeholders, she aims to create innovative solutions to complex societal challenges and leave a lasting legacy of positive change.



Citations      156

h-index        8

i10-index    6

Notable Publications
Iqra Javed | consumer behavior | Best Researcher Award

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