Naresuan university | Thailand
Profile
🎓Early Academic Pursuits
Education and Training
Associate Professor Panida Jongsuksomsakul, Ph.D., has made significant contributions to mass communication, particularly in Thailand. Born on August 6, 1974, in Thailand, she began her academic journey at Chiang Mai University, where she earned a Bachelor of Arts in Mass Communication with a minor in English from the Faculty of Humanity in 1996. Driven by her passion for media and communication, she pursued higher studies at Thammasat University, where she obtained a Master of Arts in Journalism and Mass Communication in 2004. Her thesis focused on the communication process for community radio implementation in Lampang Province, showcasing her early interest in media’s role in community development.
Continuing her academic journey, she earned a Ph.D. in International Mass Communication from Thammasat University between 2009 and 2012. Her dissertation on disaster management communication, specifically in the context of flooding in Thailand and the Philippines, underscored her dedication to addressing critical societal issues through communication strategies.
💼Professional Endeavors
Academic Positions
Associate Professor Panida Jongsuksomsakul has held various academic and administrative positions. She is currently part of the Business Economics and Communication Faculty at Naresuan University in Phitsanulok, Thailand. In 2008-2009, she served as Assistant to the Dean of the Graduate School at Naresuan University, further cementing her leadership within the academic community.
Her teaching and research focus have been complemented by numerous certificates, including an International Certificate in English as a Foreign Language from Wollongong University, Australia, and a certificate in Digital Audio Broadcasting from Deutsche Welle Broadcasting, Germany. These certifications highlight her commitment to professional development and staying at the forefront of global communication practices.
📚Contributions and Research Focus on Community-Based Collaborative Urban Regeneration Processes
Panida Jongsuksomsakul’s research spans various areas of communication, particularly in disaster management, media literacy, and participatory communication. Her Ph.D. thesis on disaster management communication reflects her deep interest in how communication can be effectively used in times of crisis. Her research projects include developing health promotion innovations for monks, promoting media literacy in higher education, and studying the effects of digital culture on happiness and well-being in rural communities. Her work on participatory action research for the well-being of farmers in Sukhothai Province highlights her dedication to improving public health and safety through communication strategies.
Panida has also been a prolific author, contributing to both national and international journals. One of her notable publications is her book, Persuasive Communication Literacy, published in 2021 by Naresuan University. Her work reflects her focus on how communication can influence public behavior and contribute to social change.
🏆Accolades and Recognition
Panida Jongsuksomsakul’s contributions have been widely recognized. She has received numerous awards, including the Outstanding Research Award from the National Research Council of Thailand (NRCT) in both 2022 and 2023. These awards were in recognition of her innovative research on promoting monk health and farmer well-being through participatory approaches.
Additionally, she has been honored multiple times by Naresuan University for her academic and advisory excellence. In 2020, 2021, and 2022, she was named the Outstanding Advisor of the Year, reflecting her dedication to guiding students and contributing to the academic community.
Her presentations at international conferences have also earned her several accolades, including the Best Overall Presentation at the 4th World Conference on Media and Mass Communication in 2018 for her work on the effects of digital culture on happiness and well-being in urban communities.
🌍 Impact and Influence
Community Impact
Panida Jongsuksomsakul’s impact extends beyond academia. Her research has influenced policy and practice in various areas, including health promotion, disaster communication, and community development. Her participatory action research has empowered communities to take charge of their well-being, particularly in rural and vulnerable populations. Her work on media literacy has contributed to the development of critical thinking skills among students, helping them navigate the complexities of the digital age.
Through her research, she has also contributed to the promotion of sustainable practices, such as the use of plastic waste in community innovation and the development of culinary storytelling for tourism. Her work demonstrates her commitment to using communication as a tool for social innovation and community empowerment.
🔮Legacy and Future Contributions