Prof Dr. Joydeep Srivastava |Marketing Strategy |Best Researcher Award🏆

Professional Profiles:

Google Scholar Profile

Scopus Profile

Orcid Profile

ResearchGate Profile

Early Academic Pursuits:🎖️

Dr. Joydeep Srivastava began his academic journey with a Bachelor of Science (Honors) in Geosciences from Presidency College, University of Calcutta, India, in 1989. He later pursued a Ph.D. in Business Administration at the University of Arizona, Tucson, completing his doctoral studies in 1996. His Ph.D. focused on Marketing with a minor in Judgment and Decision Making.

Professional Endeavors:

His academic career has been marked by distinguished positions at reputable institutions. Notably, he served as an Assistant Professor at the Haas School of Business, University of California, Berkeley, from 1995 to 2002. He then held various roles at the Robert H. Smith School of Business, University of Maryland, College Park, including Professor, Ralph J. Tyser Professor of Marketing and Consumer Psychology, and Associate Professor. Currently, he holds the position of Robert L. Johnson Professor of Marketing at the Fox School of Business, Temple University, Philadelphia.

Contributions and Research Focus:

His research contributions span a diverse range of topics in marketing and consumer psychology. His work delves into areas such as pricing, bargaining, consumer evaluations, decision-making, and the psychological factors influencing consumer behavior. His notable publications include articles in reputable journals like the Journal of Consumer Psychology, Journal of Marketing Research, and Journal of Business Research.

A few noteworthy research themes include the influence of strategic information transmission on sequential bargaining outcomes, the effects of pricing structures on consumer evaluations, and the role of cultural orientation in bargaining under incomplete information.

Accolades and Recognition:

Throughout his career, His has received numerous honors and awards. Notably, he was a fellow at the AMA Doctoral Consortium and received the University of Arizona Doctoral Dissertation Grant. He has also been recognized for his teaching excellence, receiving the University of Arizona Foundation Award for Teaching Excellence.

In 2012, His was a keynote speaker at the Pricing Conference at Wayne State University, Detroit, MI. He has been invited to present at various prestigious institutions and conferences globally, showcasing the impact of his research in the academic community.

Impact and Influence:

His research has made a significant impact on the field of marketing and consumer psychology. His work on pricing, consumer evaluations, and decision-making has contributed valuable insights to both academia and industry. His publications in reputable journals demonstrate the rigor and relevance of his research, further establishing his influence in the field.

As a teacher and advisor, His has also played a crucial role in shaping the academic journeys of his students. His dedication to teaching is evident through the teaching awards and nominations he has received over the years.

Legacy and Future Contributions:

His legacy is characterized by his contributions to advancing knowledge in marketing and consumer psychology. His research, teaching, and mentoring have left a lasting impact on students, colleagues, and the academic community.

Looking forward, His continues to be actively engaged in research, with ongoing projects exploring topics such as risk perceptions, motivational influences on valuations, and the impact of credit card payments on decision-making. His commitment to excellence in education, research, and service suggests that his future contributions will continue to shape the landscape of marketing scholarship.

Notable Publications:🎖️

1Effect of manufacturer reputation, retailer reputation, and product warranty on consumer judgments of product quality: A cue diagnosticity framework D Purohit, J Srivastava ( 526 ) - 2001

2 Monopoly money: The effect of payment coupling and form on spending behavior. P Raghubir, J Srivastava ( 478 ) - 2008

3 Effect of face value on product valuation in foreign currencies P Raghubir, J Srivastava ( 345 ) - 2002

4 A consumer perspective on price-matching refund policies: Effect on price perceptions and search behavior J Srivastava, N Lurie ( 276 )      - 2001

5 Partitioned presentation of multicomponent bundle prices: Evaluation, choice and underlying processing effects D Chakravarti, R Krish, P Paul, J Srivastava ( 262 ) - 2002

6 An experimental and theoretical analysis of price-matching refund policies S Jain, J Srivastava ( 211 ) - 2000

7 When 2+ 2 is not the same as 1+ 3: Variations in price sensitivity across components of partitioned prices RW Hamilton, J Srivastava ( 209 ) 2008

8 The denomination effect P Raghubir, J Srivastava ( 188 ) - 2009

9 Price-matching guarantees as signals of low store prices: survey and experimental evidence J Srivastava, NH Lurie ( 158 ) - 2004

10 Coupling and decoupling of unfairness and anger in ultimatum bargaining J Srivastava, F Espinoza, A Fedorikhin (125 ) - 2009

Cited by:

                                  All               Since 2018
Citations               4038                      1569
h-index                      26                          20
i10-index                   29                          26
Joydeep Srivastava | Marketing Strategy | Best Researcher Award

You May Also Like