Dr. Hafizah Omar Zaki - Digital Marketing - Best Researcher Award

Faculty of Economics and Management, Universiti Kebangsaan Malaysia | Malaysia

Author Profile 

Early Academic Pursuits

She embarked on her academic journey with a passion for marketing and multimedia management. She earned her Bachelor's degree in Multimedia Management from Multimedia University (MMU) in 2010, laying the groundwork for her future endeavors. Subsequently, she pursued a Master's degree in Human Resource Management from Universiti Kebangsaan Malaysia (UKM) in 2013, further expanding her knowledge base. Her academic pursuits culminated in a Ph.D. in Marketing, specializing in advertising and branding, from the University of Malaya in 2021.

Professional Endeavors

She currently serves as a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM). She holds the esteemed position of Head of the Emerging Technology & Big Data (ETBD) cluster at the Centre for Global Business and Digital Economy (GloBDE), FEP-UKM. Throughout her career, she has been actively engaged in research and academic activities, focusing on digital marketing, advertising communications, consumer psychology, and branding.


Contributions and Research Focus in Digital Marketing

Her research endeavors have been centered around advancing our understanding of digital marketing and its implications in the contemporary business landscape. Her publications span a wide range of topics, including marketing decision support systems, robotic process automation, virtual reality in digital marketing, and humor advertising. Through her research, she has made significant contributions to the field, shedding light on emerging trends and identifying future research agendas.

Accolades and Recognition

Her outstanding contributions to academia have been recognized with several prestigious awards and accolades. Notably, she was the recipient of the Harvard Business School Alumni Club of Malaysia Scholarship in 2012, underscoring her academic excellence and scholarly achievements. Additionally, she was honored with an Apple Teacher Award in 2021, recognizing her innovative approach to teaching and learning.


Impact and Influence

Her research has had a profound impact on the field of digital marketing, influencing both academia and industry. Her high-impact publications have contributed to the advancement of knowledge in areas such as marketing decision support systems, virtual reality in digital marketing, and humor advertising. Moreover, her engagement with governmental bodies and organizations has facilitated the translation of research findings into actionable insights, driving positive change in the business landscape.

Legacy and Future Contributions

As a respected academician and researcher, Her legacy is marked by her commitment to excellence and innovation in the field of digital marketing. Her future contributions are poised to further shape the discourse surrounding emerging technologies, consumer behavior, and marketing strategies. Through her continued research endeavors, mentorship of future scholars, and engagement with industry stakeholders, she will undoubtedly leave a lasting impact on the field, inspiring generations of marketers to come.

  • Citations            141
  • h-index                6
  • i10-index            5

Notable Publications

Hafizah Omar Zaki | Digital Marketing | Best Researcher Award

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