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Dr. Yipeng Xi – AI usage behavior – Best Researcher Award

Shanghai Jiao Tong University | China

Author Profile 

Early Academic Pursuits 🎓

His academic journey began with a strong foundation in communication studies, culminating in his excellent performance at Southwest University. He earned the “Excellent Undergraduate Thesis” award in 2014-2015 and received the third prize in the National English Competition in 2012-2013. His dedication to his studies continued at Sun Yat-sen University, where he was recognized as an “Excellent Graduate” and awarded a first-prize scholarship from 2015-2017. His outstanding thesis work was also acknowledged with the “Excellent Graduate Thesis” award in 2016-2017.

 Professional Endeavors 💼

Currently an Assistant Professor of Communication at Shanghai Jiao Tong University, he has established himself as a notable figure in media technology and computational social science. He is based in Shanghai and can be contacted at +86-15521193697 or via email at pckxi@sjtu.edu.cn. At Shanghai Jiao Tong University, located at 800 Dongchuan Road, Minhang District, he has been involved in multiple teaching and research activities.

Research Interests and Focus 🔍

His research interests include media technology and computational social science. His work explores the intricate connections between media agenda and public perception, as seen in his 2018 publication in News Circle. Another significant contribution is his 2018 paper in Youth Journalist, where he provided new insights into the third-level agenda-setting theory. His current working papers, such as “Communication placation: How governments respond to satirical voices in China,” reflect his deep engagement with contemporary issues in media and communication.

Contributions and Research Focus on AI usage behavior 📚

He has made significant strides in understanding and analyzing media dynamics and public engagement. His research covers a wide range of topics, including the network connection between media agenda and public agenda, user inertia and technology prestige in AI chatbot transition, and the moral expression of experts in public engagement with COVID-19 vaccine communication on Facebook.

His notable conference presentations include:

  • “The development of satire community under the post-authoritarian culture” (2023)
  • “The historical review of satire making and sharing in China” (2022)
  • “Adaptive agency: The satire genre and the origin of satirical thoughts in contemporary China” (2022)

Accolades and Recognition 🏆

Throughout his career, He has received numerous honors and awards, highlighting his contributions to communication studies. Notable accolades include:

  • Best Student Paper Award of International Communication Association (2021-2022)
  • Fieldwork scholarship and travel grants from the National University of Singapore
  • Best Teaching Assistant Award from the National University of Singapore (2019-2020)
  • Best Paper Award at the 3rd South China Postgraduate Conference of Communication Studies (2015-2016)

Impact and Influence 🌍

His research has had a profound impact on the field of communication, particularly in understanding media agenda-setting and public engagement. His work on the adaptive agency of satire and the origins of satirical thoughts in contemporary China provides valuable insights into how media and public discourse interact in complex sociopolitical environments.

Legacy and Future Contributions 🔮

As an Assistant Professor at Shanghai Jiao Tong University, his continues to influence the next generation of communication scholars through his teaching and mentorship. His courses on information visualization, big data and communication, communication theory, and academic writing equip students with essential skills and knowledge.

His ongoing research projects, funded by the Shanghai Social Science Foundation and the Shanghai Pujiang Talent Plan, focus on critical issues such as the multi-modal image of Shanghai on social media, scientific and technological stigmatization in international competition, and the content generation and value identification of Chinese culture’s external communication.

Notable Publications 


Yipeng Xi | AI usage behavior | Best Researcher Award

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