Dr Y. P. Singh - Marketing Research - Excellence in Research

Sharda University, Greater Noida | India

Author Profile 

Early Academic Pursuits

He, widely known as he, embarked on his academic journey with a profound passion for applied economics. Graduating with a Ph.D. in Applied Economics from Lucknow University in 2004, he demonstrated early aptitude in research and academia. His educational odyssey also includes a Post Graduate Diploma in Business Administration (PGDBA) with a specialization in Finance and Information Technology. Complementing his academic credentials, he obtained certifications such as the Certified Financial Planner (FPSB India: 2009 Batch), further enriching his expertise in financial planning and management.

Professional Endeavors

His illustrious career spans over 25 years, characterized by diverse roles in academia and management. Serving as a Professor and Head of the Department of Business and Commerce at Sharda University, Greater Noida, India, he plays a pivotal role in shaping the academic landscape. His journey includes directorial positions at esteemed institutions such as Tecnia Institute of Advanced Studies (TIAS), NIMT, and Quantum Global Campus. his teaching experience, which extends across various universities, underscores his commitment to nurturing future leaders in business and finance.


Contributions and Research Focus in Marketing Research

A prolific researcher, he has made significant contributions to academia, particularly in finance, accounts, financial markets, and marketing research. Notably, his co-authored research paper published in Industrial Marketing Management, titled "Crisis Driven Innovations in Marketing," earned the prestigious ABDC A* (A Star) category recognition. His research endeavors extend to publication contributions in renowned journals, reflecting his scholarly dedication and intellectual prowess.

Accolades and Recognition

His academic achievements have garnered widespread acclaim and recognition. With numerous research papers and publications to his credit, including those indexed in Scopus and ABDC A* journals, he has established himself as a leading authority in his field. His co-authorship of the internationally reputed book "Financial Management (ISBN: 9789390219261) – 2nd Edition," published by McGraw-Hill, further solidifies his standing as a thought leader in finance and economics.

Impact and Influence

His impact transcends the realms of academia, influencing both students and fellow scholars alike. Through his extensive teaching experience and mentorship, he has inspired countless individuals to pursue excellence in business and commerce. His scholarly contributions have contributed to advancements in financial planning, data analysis, and accounting practices, shaping the future of the industry.

Legacy and Future Contributions

As he continues to enrich the academic community with his expertise and leadership, his legacy of excellence in research and education remains indelible. His visionary approach to teaching, research, and institutional development serves as a beacon of inspiration for future generations of scholars. With a steadfast commitment to innovation and knowledge dissemination, His contributions are poised to leave a lasting imprint on the field of business and commerce for years to come.

Notable Publications
Y. P. Singh | Marketing Research | Excellence in Research

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