Tejas Shah | Marketing Strategy | Best Researcher Award

Posted on by ScienceFather

Dr.Tejas Shah - Marketing Strategy - Best Researcher Award

Institute of Management, Nirma University | India

Author Profile 

Early Academic Pursuits

His academic journey began with a Bachelor of Business Administration from B.K. Majmudar Institute of Business Administration (HL BBA) at Gujarat University, Ahmedabad, in 2003. This foundational education set the stage for his future pursuits in management and marketing. He furthered his studies by obtaining a Master of Business Administration with a specialization in Marketing from S.V. Institute of Management, Hemchandracharya North Gujarat University, Patan, in 2005. His commitment to academic excellence culminated in a Ph.D. in Management from Ganpat University, Mehsana, in 2012. His doctoral thesis, guided by Dr. Mahendra Sharma, focused on logistics flexibility for fluid milk and milk products in cooperative dairies in Gujarat, showcasing his early interest in logistics and supply chain management.

Professional Endeavors

His professional career is marked by a series of prestigious roles across various educational institutions. Starting as a Lecturer at Narsinhbhai Patel College of Computer Studies and Management, Kadi, from 2005 to 2008, he quickly advanced to Assistant Professor at Shri Chimanbhai Patel Institute of Management and Research, Ahmedabad, a position he held until 2012. He then served as an Associate Professor at Kalol Institute of Management and Shanti Business School in Ahmedabad, gaining substantial experience and recognition in the academic field.

 

Contributions and Research Focus in Marketing Strategy

His research spans multiple facets of marketing and logistics. His expertise includes Digital & Social Media Marketing, AI-Powered Marketing, Services Marketing, and Marketing Management. He has guided several Ph.D. scholars and undertaken minor research projects funded by Nirma University, including studies on social media influencers and e-learning behaviors. hehas authored and edited numerous books, such as "Technology, Agility and Transformation: Emergent Business Practices" and "Innovations in Marketing," contributing significantly to contemporary marketing literature.

Accolades and Recognition

His scholarly contributions have been recognized through various accolades. His research has received funding and support from prestigious institutions, reflecting the impact and relevance of his work. His books and edited volumes are widely cited, and his papers have garnered attention in academic circles, solidifying his reputation as a thought leader in marketing and logistics.

Impact and Influence

His work has influenced both academic research and practical applications in marketing and logistics. His studies on digital marketing and AI in service delivery have provided valuable insights for businesses adapting to technological advancements. Moreover, his research on e-learning behaviors and social media influencers has implications for educational institutions and marketers aiming to engage with digital natives.

Legacy and Future Contributions

His legacy lies in his commitment to advancing knowledge in marketing and logistics. His future contributions are expected to further explore the intersections of technology and marketing, with ongoing research projects and potential new studies. As a mentor, Dr. Shah continues to guide emerging scholars, ensuring the perpetuation of high standards in academic research and teaching.

 

Citations

Citations 120

h-index 7

i10-index 4

 

Notable Publications

Zohra Ghali | Marketing Strategy | Women Researcher Award

Posted on by ScienceFather

Dr . Zohra Ghali - Marketing Strategy - Women Researcher Award

Saudi Electronic University | Saudi Arabia

Author Profile 

Early Academic Pursuits

She embarked on her academic journey with a strong foundation in management sciences, specializing in marketing. Her educational background includes a Ph.D. in Management Sciences from the Faculty of Economic Sciences and Management of Tunis, University of Tunis-El Manar, Tunisia. Prior to this, she completed a Research Master in Management of Organizations at the High School of Commerce, University of Manouba, Tunisia, and a Bachelor's in Economic and Social Management from the Higher Institute of Accounting and Administration of Enterprises, University of Manouba, Tunisia. Her academic journey began with a High School Diploma in Experimental Sciences from Beb El Khadhra, Tunisia.

Professional Endeavors

Her professional journey is marked by a blend of academic roles and practical experiences in the field of marketing. Since 2016, she has served as an Associate Professor at the Saudi Electronic University, Jeddah Branch, KSA, where she has contributed significantly to the field of management through her teaching and research endeavors. Prior to this, she held positions as an Assistant Professor at various institutions, including the Higher Institute of Management of Tunis, Tunisia, and the National School of Engineers, Tunis. Additionally, she gained valuable industry experience as a Manager in a consulting office in Tunis, Tunisia.

 

Contributions and Research Focus in Marketing Strategy

Her research focuses on various themes within marketing, with a particular emphasis on consumer behavior and brand management in the digital era. Her doctoral thesis, titled "The Consumer-Brand Relationship: Role of Emotions in Brand Loyalty," delved into the intricate dynamics between consumers and brands, exploring the influence of emotions on brand loyalty. Her research interests also encompass socially responsible consumption, online consumer behavior, and ethical marketing practices. Through her extensive publication record and active participation in research activities, she has made significant contributions to advancing knowledge in the field of marketing.

Accolades and Recognition

Her scholarly contributions have been recognized through numerous accolades and awards. Notably, she has received the Young Scientist Award for her outstanding research contributions in the field of marketing. Her publications in reputable journals and her presentations at international conferences have garnered praise from peers and scholars alike, cementing her reputation as a leading expert in her field.

Impact and Influence

Her work has had a profound impact on both academia and industry. Her research findings have provided valuable insights into consumer behavior patterns and market trends, informing marketing strategies adopted by businesses across various sectors. Moreover, her role as an educator has shaped the minds of future marketing professionals, equipping them with the knowledge and skills needed to navigate the complexities of the modern business landscape.

Legacy and Future Contributions

As she continues her academic journey, her legacy is characterized by a commitment to excellence in research and education. She remains dedicated to pushing the boundaries of knowledge in marketing and inspiring the next generation of scholars and practitioners. Through her ongoing research endeavors, mentorship of students, and engagement with the academic community, she is poised to leave a lasting impact on the field of marketing for years to come.

citations
Citations           487
h-index              12
i10-index           14
Notable Publications

 

Tamara Masters | Marketing Strategy  | Best Researcher Award

Posted on by ScienceFather

Prof . Tamara Masters - Marketing Strategy  - Best Researcher Award

University of Utah | United States

Author Profile 

Early Academic Pursuits

She, has established herself as a prominent figure in the realm of consumer judgment and decision-making, particularly focusing on persuasion. Her academic journey commenced with a profound interest in understanding the intricate cognitive processes underlying context effects. Delving into topics such as indulgence justification, reward-based motivation, response to inconsistency, and physiological persuasion,she embarked on a scholarly exploration that would later shape her distinguished career.

Professional Endeavors

Throughout her career, her has ventured into diverse methodologies to unravel the complexities of consumer behavior. From conducting field studies to employing biometric measures such as EEG, eye-tracking, GSR, and HR, she has utilized innovative approaches to dissect the underlying processes governing consumer choices. Additionally, her utilization of Augmented Reality and behavioral lab studies has further enriched her research endeavors, positioning her at the forefront of cutting-edge methodologies in the field.

 

Contributions and Research Focus in Marketing Strategy

Her contributions to the field of consumer behavior are exemplified through her prolific publication record. Her research endeavors have explored various facets of consumer decision-making, ranging from attribute ratings and privacy attitudes to the impact of brand names on product forgiveness. Through her publications, she has shed light on critical topics such as compromise effects, privacy assurances, and the influence of fun brand names, enriching scholarly discourse and advancing theoretical understanding.

Accolades and Recognition

Her scholarly contributions have garnered widespread acclaim and recognition within the academic community. Her publications in esteemed journals such as the Journal of Marketing Research and Marketing Letters underscore her academic prowess and influence in the field. Furthermore, her research has been honored with prestigious awards, including the Best Paper Award at the HICSS conference, highlighting the significance and impact of her work on the academic landscape.

Impact and Influence

The influence of her research extends beyond academic circles, permeating into various domains such as healthcare, marketing, and consumer psychology. Her insights into consumer decision-making have implications for businesses seeking to understand and cater to consumer preferences effectively. Moreover, her interdisciplinary approach, combining psychology, economics, and marketing, has paved the way for novel insights and practical applications in real-world settings.

Legacy and Future Contributions

As she continues to chart new frontiers in consumer behavior research, her legacy as a pioneering scholar remains indelible. Her commitment to pushing the boundaries of knowledge and her relentless pursuit of scholarly excellence serve as inspirations for aspiring researchers. With ongoing projects under review and working papers in progress,her future contributions are poised to further enrich the field of consumer judgment and decision-making, leaving an enduring impact on academia and beyond.

Citations
  • Citations        146
  •  h-index              4
  • i10-index            2

Notable Publications

Marketing Strategy

Posted on by ScienceFather

Marketing Strategy

Introduction to Marketing Strategy:

Marketing strategy is a comprehensive plan that outlines an organization's approach to achieving its marketing and business objectives. It involves defining target markets, creating value propositions, and determining how products or services will be promoted, priced, and distributed to meet customer needs and drive sustainable growth.

Subtopics in Marketing Strategy:

Market Segmentation and Targeting: Effective marketing begins with identifying and segmenting target markets based on demographics, psychographics, and behavior. This subtopic explores how to define and target specific customer groups.

Positioning and Branding: Positioning involves crafting a unique and compelling image for a product or brand in the minds of consumers. This subtopic covers strategies for positioning products or brands and building strong brand identities.

Marketing Mix (4Ps): The marketing mix comprises the four key elements of marketing strategy: Product, Price, Place, and Promotion. This subtopic delves into the strategies for each of these elements to create a cohesive marketing plan.

Digital Marketing and Online Strategies: In today's digital age, online marketing plays a significant role. This subtopic explores digital marketing channels, content marketing, social media strategies, and e-commerce.

Market Research and Consumer Insights: Understanding customer preferences and behavior is critical. This subtopic covers market research methods, consumer insights, and data analysis to inform marketing decisions.

Marketing Campaign Planning: Effective marketing campaigns require careful planning and execution. This subtopic addresses the development of marketing campaigns, including setting objectives, creative development, and measurement.

Competitive Analysis and Market Positioning: Analyzing competitors and the competitive landscape is essential for differentiation. This subtopic explores competitive analysis techniques and strategies for positioning against rivals.

Customer Relationship Management (CRM): CRM focuses on building and maintaining strong relationships with customers. This subtopic covers CRM tools, loyalty programs, and customer retention strategies.

International and Global Marketing: Expanding into international markets requires unique strategies. This subtopic addresses the challenges and opportunities of global marketing, including market entry and localization.

Marketing Analytics and Performance Metrics: Measuring the effectiveness of marketing efforts is crucial. This subtopic examines key marketing metrics, analytics tools, and performance tracking.

Strategic Planning
Strategic Planning Introduction to Strategic Planning: Strategic planning is the systematic process through which organizations define their vision, mission, and long-term goals, and then devise a set of actionable strategies
Environmental Analysis
Environmental Analysis Introduction to Environmental Analysis: Environmental analysis is a critical component of strategic planning in business and management. It involves the systematic examination of the external and internal factors
Strategy Formulation
Strategy Formulation Introduction to Strategy Formulation: Strategy formulation is a critical phase in the strategic management process. It involves the development of a clear and effective strategy that aligns with
Strategy Implementation
 Strategy Implementation Introduction to Strategy Implementation: Strategy implementation is the phase in the strategic management process where organizations take concrete actions to put their strategic plans into practice. It involves
Strategy  Evaluation
 Strategy  Evaluation Introduction to Strategy Evaluation: Strategy evaluation is the final, crucial phase in the strategic management process. After a strategy has been formulated and implemented, organizations must assess its
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) Introduction to Corporate Social Responsibility (CSR): Corporate Social Responsibility (CSR) is a business approach that emphasizes an organization's commitment to ethical, social, and environmental responsibilities beyond
Strategic Leadership
Strategic Leadership Introduction to Strategic Leadership: Strategic leadership is a critical aspect of effective management, encompassing the ability to envision and communicate a compelling strategic direction for an organization while
Competitive Advantage
 Competitive Advantage Introduction to Competitive Advantage: Competitive advantage is the strategic edge that a company possesses over its competitors in the marketplace. It is the unique combination of resources, capabilities,
Industry Analysis
Industry Analysis Introduction to Industry Analysis: Industry analysis is a systematic process of examining the structure, dynamics, and competitive forces within a specific industry or market. It helps organizations gain
Resource-based View of the Firm
 Resource-based View of the Firm Introduction to Resource-based View of the Firm (RBV): The Resource-based View of the Firm (RBV) is a strategic management framework that focuses on the internal