Saudi Electronic University | Saudi Arabia
Author Profile
Early Academic Pursuits
She embarked on her academic journey with a strong foundation in management sciences, specializing in marketing. Her educational background includes a Ph.D. in Management Sciences from the Faculty of Economic Sciences and Management of Tunis, University of Tunis-El Manar, Tunisia. Prior to this, she completed a Research Master in Management of Organizations at the High School of Commerce, University of Manouba, Tunisia, and a Bachelor's in Economic and Social Management from the Higher Institute of Accounting and Administration of Enterprises, University of Manouba, Tunisia. Her academic journey began with a High School Diploma in Experimental Sciences from Beb El Khadhra, Tunisia.
Professional Endeavors
Her professional journey is marked by a blend of academic roles and practical experiences in the field of marketing. Since 2016, she has served as an Associate Professor at the Saudi Electronic University, Jeddah Branch, KSA, where she has contributed significantly to the field of management through her teaching and research endeavors. Prior to this, she held positions as an Assistant Professor at various institutions, including the Higher Institute of Management of Tunis, Tunisia, and the National School of Engineers, Tunis. Additionally, she gained valuable industry experience as a Manager in a consulting office in Tunis, Tunisia.
Contributions and Research Focus in Marketing Strategy
Her research focuses on various themes within marketing, with a particular emphasis on consumer behavior and brand management in the digital era. Her doctoral thesis, titled "The Consumer-Brand Relationship: Role of Emotions in Brand Loyalty," delved into the intricate dynamics between consumers and brands, exploring the influence of emotions on brand loyalty. Her research interests also encompass socially responsible consumption, online consumer behavior, and ethical marketing practices. Through her extensive publication record and active participation in research activities, she has made significant contributions to advancing knowledge in the field of marketing.
Accolades and Recognition
Her scholarly contributions have been recognized through numerous accolades and awards. Notably, she has received the Young Scientist Award for her outstanding research contributions in the field of marketing. Her publications in reputable journals and her presentations at international conferences have garnered praise from peers and scholars alike, cementing her reputation as a leading expert in her field.
Impact and Influence
Her work has had a profound impact on both academia and industry. Her research findings have provided valuable insights into consumer behavior patterns and market trends, informing marketing strategies adopted by businesses across various sectors. Moreover, her role as an educator has shaped the minds of future marketing professionals, equipping them with the knowledge and skills needed to navigate the complexities of the modern business landscape.
Legacy and Future Contributions