Faculty of Economics and Management, Universiti Kebangsaan Malaysia | Malaysia
Author Profile
Early Academic Pursuits
She embarked on her academic journey with a passion for marketing and multimedia management. She earned her Bachelor's degree in Multimedia Management from Multimedia University (MMU) in 2010, laying the groundwork for her future endeavors. Subsequently, she pursued a Master's degree in Human Resource Management from Universiti Kebangsaan Malaysia (UKM) in 2013, further expanding her knowledge base. Her academic pursuits culminated in a Ph.D. in Marketing, specializing in advertising and branding, from the University of Malaya in 2021.
Professional Endeavors
She currently serves as a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM). She holds the esteemed position of Head of the Emerging Technology & Big Data (ETBD) cluster at the Centre for Global Business and Digital Economy (GloBDE), FEP-UKM. Throughout her career, she has been actively engaged in research and academic activities, focusing on digital marketing, advertising communications, consumer psychology, and branding.
Contributions and Research Focus in Digital Marketing
Her research endeavors have been centered around advancing our understanding of digital marketing and its implications in the contemporary business landscape. Her publications span a wide range of topics, including marketing decision support systems, robotic process automation, virtual reality in digital marketing, and humor advertising. Through her research, she has made significant contributions to the field, shedding light on emerging trends and identifying future research agendas.
Accolades and Recognition
Her outstanding contributions to academia have been recognized with several prestigious awards and accolades. Notably, she was the recipient of the Harvard Business School Alumni Club of Malaysia Scholarship in 2012, underscoring her academic excellence and scholarly achievements. Additionally, she was honored with an Apple Teacher Award in 2021, recognizing her innovative approach to teaching and learning.
Her research has had a profound impact on the field of digital marketing, influencing both academia and industry. Her high-impact publications have contributed to the advancement of knowledge in areas such as marketing decision support systems, virtual reality in digital marketing, and humor advertising. Moreover, her engagement with governmental bodies and organizations has facilitated the translation of research findings into actionable insights, driving positive change in the business landscape.
Legacy and Future Contributions
- Citations 141
- h-index 6
- i10-index 5
Notable Publications