Lhoussaine ALLA | Marketing Strategies for Business Growth | Best Paper Award

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Prof. Lhoussaine ALLA | Marketing Strategies for Business Growth | Best Paper Award

Prof. Lhoussaine ALLA, Sidi Mohamed ben Abdellah University, Morocco.

Professor Lhoussaine ALLA is a distinguished Moroccan academic and a visionary leader in economic intelligence, management sciences, and sustainable development. He currently serves as a Professor at the National School of Applied Sciences (ENSA), Fez, affiliated with Sidi Mohamed Ben Abdellah University. With over 25 years of rich academic and administrative experience, he is also a dedicated researcher at the LAREMEF Laboratory. His scholarly pursuits focus on value creation, supply chain sustainability, tourism management, and economic transformation. Known for fostering academic excellence and research innovation, Prof. Alla has supervised numerous doctoral theses and played key roles in organizing international conferences and scientific journals. He is the Chairman of the Editorial Board of the African Journal of Business and Finance. His contributions bridge theory and practice, making lasting impacts on academia and industry alike. 🌟

👤 Profile 🔎

Googlescholar

🎓 Education 📘

Professor Lhoussaine Alla holds a Doctorate in Economic Sciences and Management (2018) from Sidi Mohamed Ben Abdellah University, Fez, where he explored value creation and the performance of Moroccan tourism companies. His academic training began as a secondary school teacher (1994–2002), progressed through teaching advanced technician and preparatory classes (2002–2019), and culminated in specialized doctoral research. He studied under the guidance of Professor Aziz Hmioui at the LABEMO research laboratory. His early focus on economics and management laid a strong foundation for later scholarly success. This academic journey not only equipped him with critical thinking and pedagogical excellence but also positioned him to make meaningful contributions to both educational institutions and research communities. 🎓🧠

👨‍🏫 Professional Experience 💼

Prof. Alla brings decades of progressive experience in teaching, research, and academic coordination. Since 2019, he has served as a teacher-researcher in Management Sciences at ENSA Fez. From 2020 to 2023, he coordinated the “Financial Engineering of Projects” program, and in 2023, he was appointed Head of the Department of Economic Intelligence, Languages, and Soft-Skills (INTELS). His earlier roles include Associate Professor across several Moroccan cities and a secondary school teacher in Economics and Management. He is deeply engaged in capacity building, academic leadership, and international collaboration. His academic responsibilities are enriched by his coordination of study days, colloquiums, and conference committees, strengthening ties between research and policy. 📈🎯

🔬 Research Interests 🧪

Prof. Alla’s dynamic research revolves around economic intelligence, supply chain management, tourism economics, soft-skills pedagogy, and smart data marketing. His work often intersects with sustainability and performance, especially within Moroccan industrial and tourism sectors. He supervises PhD theses in emerging themes like financial modeling of renewable mega-projects, supply chain risk, and behavioral finance in uncertain environments. His academic approach is highly interdisciplinary, drawing on economics, management, and data science. He explores innovative applications of smart data to enhance e-commerce efficiency and public-private synergies. Through his research, Prof. Alla contributes practical strategies that drive national competitiveness and sustainable business transformation. 💡🌱

🏆 Awards & Distinctions 🥇

Prof. Alla’s work has earned widespread academic respect. He has been instrumental in organizing international events such as CERSEDD 2023 and Colloquiums on Economic Transformations. He received institutional recognition for spearheading academic initiatives and coordinating influential conferences like the 7th Colloquium on Tourism Economics (2022). His leadership of the African Journal of Business and Finance (AJBF) showcases his commitment to open-access publishing and African scholarship visibility. These accolades underline his dedication to excellence in both teaching and research. He is a recognized voice in Morocco’s academic sphere, helping elevate discussions around fair trade, CSR, and business sustainability. 🏅🌐

📚 Publication Top Notes

Marketing big data analytics and customer relationship management: A fuzzy approach

The digitalization of the supply chain management of service companies: a prospective approach

La performance des entreprises de services: Un cadrage théorique d’un concept évolutif

Revealing the subtleties: The art of qualitative studies in science and management

Intelligence territoriale et positionnement stratégique des regions au Maroc: Le cas de la région de Fès Meknes en perspective

Pilotage de la touristicité territoriale au Maroc Proposition d’un indice de touriscticité pour la destination Fès

Smart Tourism Experience and Responsible Travelers’ Behavior: A Systematic Literature Review

The impact of digitalisation on the customer experience in medical tourism: A systematic review

La PME logistique et le développement territorial régional: Une analyse qualitative

Marketing applications of emerging technologies: A systematic literature review

Jeffrey Siekpe-Sambo | IS & Marketing Strategy | Best Researcher Award

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Prof . Jeffrey Siekpe-Sambo - IS & Marketing Strategy - Best Researcher Award

 Tennessee State University | United States

Author Profile 

Early Academic Pursuits

He also known as Jeffrey Sam Siekpe, has a rich academic background spanning multiple disciplines. Beginning with his foundational education in Chemistry at the University of Science and Technology in Ghana, His  academic journey evolved through advanced studies in Business Administration and Management Information Systems (MIS) at the University of Texas. His academic journey reflects a diverse and interdisciplinary approach, culminating in a Ph.D. in Business Administration with a specialization in International Business and MIS.

Professional Endeavors

His professional career has been characterized by a blend of academic leadership, research excellence, and practical experience. He has held various academic positions at Tennessee State University, progressing from an Assistant Professor to his current role as a distinguished Professor in the Department of Business Information Systems. Notably, he has contributed significantly to the development of innovative programs such as the Masters in Business Data Analytics and the establishment of the Dell Center for Leadership & Data Analytics at TSU..

 

Contributions and Research Focus in IS & Marketing Strategy

As a prolific researcher, His contributions extend across a wide array of topics within the realm of Business Information Systems and Management. His research endeavors have explored themes such as predictive analytics, machine learning, blockchain technology, and the application of big data in decision-making processes. Through his scholarly work, His has sought to advance knowledge in these areas and address contemporary challenges faced by businesses and organizations in an increasingly digitized world.

Accolades and Recognition

His scholarly achievements have earned him prestigious accolades and recognition within the academic community. Noteworthy among these is the John A. Howard AMA TechSIG Award for Best Doctoral Dissertation, a testament to the quality and impact of his research contributions. Additionally, his involvement in various professional organizations and editorial roles underscores his commitment to advancing scholarship and fostering academic excellence.

Impact and Influence

His influence extends beyond the confines of academia, as evidenced by his active engagement in service to the profession and broader community. His leadership roles within academic departments, university committees, and professional organizations demonstrate his dedication to fostering collaboration, mentorship, and the advancement of knowledge both within and outside academia.

Legacy and Future Contributions

As he continues to make significant strides in his academic and professional journey, his legacy is characterized by a commitment to excellence, innovation, and social responsibility. Through his research, teaching, and service, he has left an indelible mark on the field of Business Information Systems and has inspired future generations of scholars and practitioners to push the boundaries of knowledge and create positive change in the world.

Notable Publications

Weisha Wang | Marketing Strategy | Best Researcher Award

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Weisha Wang | Best Researcher Award -Award Winner 2023 🏆

Prof Dr Weisha Wang - Marketing Strategy🎖️

We are delighted to extend our warmest congratulations to you for being awarded the prestigious Weisha Wang Best Researcher Award at the International Conference on Strategic Management and Business Strategy. Your outstanding contributions to the field have not only set a high standard for excellence but have also significantly advanced our understanding of strategic management.Your dedication, hard work, and innovative approach to research have truly set you apart, earning you the well-deserved recognition from the international community. This accomplishment reflects your commitment to excellence and your invaluable contributions to the academic community.We are proud to have you as a member of our team and look forward to witnessing your continued success in the field. Your achievements inspire us all, and we are confident that your future endeavors will further contribute to the advancement of knowledge in strategic management and business strategy.Once again, congratulations on this remarkable achievement. Your success is well-earned, and we celebrate this momentous occasion with great pride.

Professional Profiles:

Early Academic Pursuits:

Weisha Wang embarked on her academic journey at The University of Manchester's Alliance Manchester Business School. She earned a Bachelor's degree in Management in 2007, followed by a Master's in Marketing in 2008. This laid the groundwork for her future academic achievements.

Professional Endeavors:

Her professional trajectory has been marked by a steady climb. Commencing as a Teaching Assistant at the University of Manchester from 2010 to 2014, she has since ascended to significant roles in academia. Notably, she served as a Lecturer (Assistant Professor) in Marketing at the University of Southampton from 2014 to 2021, a Senior Lecturer (Associate Professor) at Newcastle University in 2021-2022, and presently holds the esteemed position of Professor of Marketing at Soochow University since 2022.

Contributions and Research Focus:

Her has made substantial contributions to her field through her research endeavors. Her focus on Human-technology interaction and International Marketing underscores a commitment to understanding the evolving dynamics between humans and technology, as well as the complexities of global marketing in the contemporary landscape.

Funding and Research Grants:

As the principal researcher for the National Natural Science Foundation of China, her. Wang has secured a significant research grant, reflecting the recognition of her work's importance. Additional smaller research grants further attest to her dedication to advancing knowledge in her areas of expertise.

Accolades and Recognition:

Her. Wang's recognition within academia extends beyond her research. Awards such as the Best Teaching Award (2017), Best Feedback Award (2018), and Staff Achievement Award (2019) highlight her excellence in teaching and contribution to the academic community.

Impact and Influence:

The impact of  Wang's work is evident not only in her publications in esteemed journals but also in her editorial experiences. Serving as a Guest Editor for Sustainability, focusing on Sustainable Business, Social Responsibility, Ethics, and Consumer Behavior Research, underscores her commitment to impactful and socially relevant research.

Legacy and Future Contributions:

Her. Wang's legacy is being shaped by her multifaceted contributions. As a track chair in top marketing conferences and an external examiner for reputable institutions, she is actively influencing and shaping the broader academic landscape. Her continued commitment to teaching, research, and service positions her as a key player in the future of Marketing academia.

In summary, Weisha Wang's academic journey showcases a trajectory of continuous growth, impactful research, and a commitment to excellence in teaching. Her influence reaches beyond the confines of traditional academia, emphasizing the importance of her work in both national and international contexts. As she continues her academic journey, Her. Wang's legacy appears poised to leave a lasting impact on the field of Marketing.

Notable Publications:🎖️

1.Understanding customer satisfaction of augmented reality in retail: a human value orientation and consumption value perspective

2.Better self and better us: Exploring the individual and collective motivations for China's Generation Z consumers to reduce plastic pollution

3.The Intolerance of Uncertainty and “Untact” Buying Behavior: The Mediating Role of the Perceived Risk of COVID-19 Variants and        Protection Motivation

4.Accelerating AI adoption with responsible AI signals and employee engagement mechanisms in health care

5.Smile or pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention

6.Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being

7.Collaboration between East and West: influence of consumer dialectical self on attitude towards co-brand personality traits

8.Contribution of vocabulary knowledge to reading comprehension among Chinese students: A meta-analysis

9.Reading comprehension and metalinguistic knowledge in Chinese readers: A meta-analysis

10.Do immigration and social media facilitate or inhibit cognitive acculturation? The role of individual dialecticism in dual-focused cultural stimuli evaluation

11.The influence of creative packaging design on customer motivation to process and purchase decisions

12.Is the student-centered learning style more effective than the teacher-student double-centered learning style in improving reading performance?

13.The erosion of UK Higher Education:" Are Students Our Consumers?"

Citations:

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