Iqra Javed | consumer behavior | Best Researcher Award

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Ms. Iqra Javed - consumer behavior - Best Researcher Award

University of Engineering & Technology, Lahore, Pakistan | Pakistan

Author Profile 

Early Academic Pursuits

She a Pakistani national with a strong foundation in Management Sciences, embarked on her academic journey with a Bachelor of Business Administration (BBA Hons) from The Islamia University Bahawalpur. Throughout her undergraduate studies, she delved into core subjects such as Financial Management, Principles of Marketing, and Human Resource Management. Her academic excellence was evident with a final grade of 3.59/4 CGPA. Following her bachelor's, she pursued a Master's in Management Sciences (MS) from the University of Engineering and Technology, Lahore, where she explored the impact of cyberbullying on work engagement among early career banking employees. Her thesis on the adoption of FinTech and its effect on employee performance showcased her research acumen, earning her a final grade of 3.71/4 CGPA.

Professional Endeavors

Her professional journey is characterized by her diverse roles in academia and the corporate sector. As a Lecturer in Management Sciences at the University of Engineering & Technology, Lahore, she has been instrumental in teaching courses ranging from Principles of Marketing to Human Resource Management. Her commitment to fostering a culture of innovation and sustainability is evident from her supervision of HEC-funded projects promoting eco-friendly initiatives. Additionally, her tenure at The Superior University saw her imparting knowledge in Introduction to Finance and Social Entrepreneurship, further enriching her pedagogical skills.

 

Contributions and Research Focus in consumer behavior

As a University Research Assistant at the University of Engineering and Technology, Lahore, she provided invaluable support to professors in conducting research activities and preparing class materials. Her research interests span diverse domains, including cyberbullying, workplace harassment, and the impact of gamification on green consumption behavior. Notably, her work on predicting broader-level organizational issues related to cyberbullying is under review in the esteemed PLOS One journal.

Accolades and Recognition

Her scholarly endeavors have garnered recognition within the academic community, as evidenced by her manuscript under review in the esteemed PLOS One journal. Additionally, her participation in international conferences such as the International Conference on Management, Business, and Technology (ICMBT) underscores her commitment to staying abreast of cutting-edge research in her field. Furthermore, her contributions to HEC-funded projects aimed at promoting sustainability and healthcare initiatives highlight her proactive approach to addressing societal challenges.

Impact and Influence

Through her teaching, research, and community engagement, she has emerged as a catalyst for positive change within academia and beyond. Her dedication to fostering entrepreneurial skills among youth and promoting sustainability reflects her commitment to nurturing future leaders and driving societal progress. Moreover, her research on workplace dynamics and cyberbullying has the potential to inform organizational practices and contribute to the well-being of employees in diverse sectors.

Legacy and Future Contributions

Looking ahead, she is poised to continue her journey as a thought leader and change agent in the fields of Management Sciences and Organizational Behavior. With a focus on leveraging technology for social good and fostering inclusive workplaces, she envisions a future where her research and initiatives drive meaningful impact. Through collaboration with colleagues and stakeholders, she aims to create innovative solutions to complex societal challenges and leave a lasting legacy of positive change.

 

Citations

Citations      156

h-index        8

i10-index    6

Notable Publications

Zhiyong Yang  | Consumer behavior | Excellence in Research

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Dr . Zhiyong Yang  - Consumer behavior - Excellence in Research

Miami University | United States

Author Profile 

Early Academic Pursuits

His journey in academia is marked by a relentless pursuit of excellence and a passion for knowledge. His academic voyage commenced with a solid foundation in Electronic Engineering, culminating in a Bachelor's degree with honors from North China Electric Power University. He then pursued a Master of Science in Electronic Engineering at Zhejiang University, China, before delving into the realms of business and management with an MBA from the same institution. his insatiable thirst for learning led him to Concordia University, Canada, where he earned his Ph.D. in Marketing, with a minor in Statistics, in 2007. These formative academic years laid the groundwork for his illustrious career in academia.

Professional Endeavors

Armed with a robust academic background, he embarked on a fulfilling professional journey characterized by significant contributions to the field of marketing. Over the years, he has held esteemed positions at renowned institutions, including the University of Texas at Arlington, the University of North Carolina at Greensboro, and presently, Miami University, where he serves as Professor and Chair of the Department of Marketing. His tenure at these institutions has been marked by exemplary leadership, academic rigor, and a commitment to nurturing the next generation of marketing professionals.

 

Contributions and Research Focus in Consumer behavior

His scholarly pursuits encompass a wide array of research interests, with a particular focus on cultural consumer psychology and family decision-making. His seminal contributions to these areas have significantly enriched our understanding of consumer behavior and decision-making processes. Through rigorous empirical investigations and insightful analyses, he has shed light on complex phenomena, uncovering underlying mechanisms and driving forward theoretical advancements in the field of marketing.

Accolades and Recognition

His contributions to academia have not gone unnoticed, earning him widespread acclaim and recognition. His research endeavors have been published in top-tier academic journals, with several of his papers garnering prestigious awards and accolades. His relentless pursuit of excellence and dedication to advancing knowledge have earned him the respect and admiration of his peers within the academic community.

Impact and Influence

His research has made a profound impact on both academia and industry, shaping scholarly discourse and informing marketing practices. His work has been cited extensively, attesting to its significance and influence within the academic community. Furthermore, his have been instrumental in guiding marketing strategies and decision-making processes in diverse organizational settings, thereby bridging the gap between theory and practice.

Legacy and Future Contributions

As he continues to chart new frontiers in marketing research, his legacy as a trailblazing scholar and visionary leader continues to evolve. With a firm commitment to excellence, integrity, and innovation, he remains poised to make enduring contributions to the field of marketing and inspire future generations of scholars. Dr. Yang's indelible imprint on academia serves as a testament to his unwavering dedication to advancing knowledge and fostering intellectual curiosity.

Citations

  • citation                4482
  • h-index                   32
  • i10-index                51

Notable Publications