FENG LI | Brand management | Best Researcher Award

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Dr. FENG LI  –  Brand management  –  Best Researcher Award

Research Impact

Li Feng’s research has had a profound influence on both business theory and practical applications. His involvement in key projects funded by the National Natural Science Foundation and provincial-level funds underscores his contributions to advancing the understanding of branding and strategic management. His consulting work with top Chinese companies, including the 2022 Bairun Group Whiskey Strategic Consulting Project and the 2023 Beidahuang Group Green Kitchen Strategic Consulting Project, reflects the practical impact of his research in real-world business contexts. These projects demonstrate his ability to bridge the gap between academic theories and business realities.

 Jiangnan University  |  China

      Profile

Scopus

 

📍Current Position and Responsibilities

Dr. Li Feng’s leadership roles reflect his profound expertise in strategic management and brand development. As the Vice Dean of the Quality and Brand Research Institute at Jiangnan University, he plays a pivotal role in promoting academic and industrial synergy. He also contributes as a director at Wuxi Trademark Association and a consultant on government quality awards. His multifaceted responsibilities include teaching, mentoring graduate students, conducting impactful research, and consulting for enterprises.

 

📝Publication Achievements and Research Focus

Dr. Li Feng has published extensively in prestigious journals, covering both Chinese and international academic communities. His work has appeared in top-tier domestic management journals like Management World, Management Review, and Journal of Management. Internationally, he has contributed to journals such as Journal of Business Research, Technology in Society, and Asia Pacific Journal of Marketing and Logistics. These publications highlight his expertise in strategic management, brand positioning, and corporate responsibility.

 

🔍Ongoing Research and Interests

Dr. Li Feng is actively engaged in cutting-edge research in strategic consulting and corporate brand development. His ongoing projects include studies funded by the National Natural Science Foundation and provincial-level grants. His work involves themes like consumer perception, brand immersion, and corporate social responsibility’s impact on brand equity.

Dr. Li Feng’s research focuses on three main areas: Strategic Management, Brand Management, Corporate Finance

🎓Academic Background

Dr. Li Feng’s academic journey is marked by excellence: Ph.D. in Management (Shanghai Jiao Tong University) specializing in Management Science and Engineering. Master of Economics (Hunan University) with a focus on Financial Mathematics. Visiting Scholar at York University’s Schulich School of Business, Canada (2016–2017).

 

🏆Scholarships and Awards

Dr. Li Feng has received numerous accolades for his contributions to academia and education, including: Jiangsu Provincial Teaching Achievement Award (2021). Special Prize of Jiangnan University Teaching Achievement Award (2019). Recognition for the development of core courses in business administration.

 

🌐Professional Associations  and Training 

While not directly involved in bioinformatics, Dr. Li Feng’s interdisciplinary research extends to technology’s role in marketing and consumer satisfaction, such as cloud services and e-learning. He actively participates in professional organizations related to brand management and strategic consulting, enhancing his professional network.

Dr. Li Feng has participated in numerous workshops and training programs to refine his academic and professional skills. He also contributes as a lecturer for corporate training programs, enhancing industry-academia collaboration.

 

🎤Oral Presentations and Workshops

Dr. Li Feng has delivered impactful presentations at academic conferences and corporate seminars. His presentations on strategic management and brand development have been highly regarded by peers and industry professionals.

 

🧑‍🔬Tasks Completed as a Researcher 

Dr. Li Feng has undertaken various research and consultancy projects, including: Strategic planning for companies like Bairun Group and Beidahuang Group. Development reports on regional trademark branding. Public opinion analysis on food safety networks.

 

🚀Success Factors 

Dr. Li Feng attributes his success to: A solid academic foundation. Active engagement in interdisciplinary research. A collaborative approach to mentoring and consulting.

 

🧪Publications & Laboratory Experience

Dr. Li Feng has contributed to various academic works, including textbooks and research reports. His publications cover topics like consumer behavior, brand identity, corporate social responsibility, and crisis management. Notable papers include: The influence of being envied on inconspicuous consumption (Asia Pacific Journal of Marketing and Logistics). Customer satisfaction with bank services: The role of cloud services, security, and e-learning (Technology in Society).

 

🔍 Conclusion

Dr. Li Feng’s curriculum vitae reflects a remarkable blend of academic rigor, impactful research, and professional excellence. His contributions to strategic management and brand development have significantly influenced academic discourse and industry practices. With his extensive expertise, dedication to mentoring, and proactive engagement with enterprises, Dr. Li Feng continues to shape the future of business management education and research.

 

📚Publications

The more attention you get, the better you feel? A study on the influence of being envied on inconspicuous consumption

 Author: Wang, S., Li, F., Wang, H.

 Journal: Asia Pacific Journal of Marketing and Logistics

A Two-Stage Sustainable Supplier Selection Model Considering Disruption Risk

Author: Lu, J., Li, F., Wu, D.

Adding Life to Years: The Influence of Internet Use and Appearance Management on Life Satisfaction Among the Elderly

Author: Han, X., Yang, Y., Li, F., Li, Y.

Customer satisfaction with bank services: The role of cloud services, security, e-learning and service quality

Author: Li, F., Lu, H., Hou, M., Cui, K., Darbandi, M.
Journal: Technology in Society

Kip Kiefer | Brand Management | Best Researcher Award

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Dr. Kip Kiefer – Brand Management – Best Researcher Award

Rollins College | United States

Profiles 

Scopus

Scholar

📍Current Position

He is a distinguished Professor of Business at Rollins College, where he has served since 2017. He was promoted to Professor in 2022 and previously held the position of Associate Professor. His role involves leading academic research, teaching advanced business management courses, and contributing to the department’s strategic goals.

📝Publication Achievements 

Journals Published

He has an extensive publication record, with numerous articles in peer-reviewed journals. His recent work includes: Fetscherin, M., Kiefer, K., & Braun-Herr, A. N. S. (2024): Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives. Journal of Food Products Marketing. Link to publication Hunt, R. A., Kiefer, K., Maocha, P. (2022): Game Change: Exploring The Impact Of Name, Image And Likeness Rule Changes On NCAA Student-Athlete Entrepreneurial Opportunity Pursuit. Frontiers of Entrepreneurship Research. Best Paper Award His work often explores themes such as marketing strategies, consumer behavior, and entrepreneurship, reflecting his deep expertise in business management.

🔍Ongoing Research 

His current research delves into the implications of technological advancements on business practices, particularly focusing on AI and innovation. He is investigating how these technologies affect managerial strategies and organizational dynamics.

🔬Research Interests 

His research interests include: Strategy and Entrepreneurship: Examining the intersection of strategic management and entrepreneurial opportunities. Marketing Innovations: Exploring new approaches to marketing, including digital and sustainable strategies. Consumer Behavior: Analyzing how consumers interact with and perceive new products and technologies.

🎓Academic Background 

PhD in Business Management (2009-2013), University of Colorado, Boulder, Leeds School of Business. Dissertation focused on the links between IPO hype and firm outcomes. MBA (2001-2003), University of Arizona, Eller School of Management, where he was awarded the Robert Wright Short Academic Excellence Scholarship. BS in Management (1992-1996), United States Air Force Academy, with distinction as a Military and Athletic Graduate.

🏆Scholarships and Awards 

His has received several accolades for his academic work: Best Paper Award at the Frontiers of Entrepreneurship Research and the Academy of Management Annual Meeting. Sumatra Ghoshal Best Paper Award for his research on informal economy loans.

🌐Professional Associations 

His is an active member of several professional organizations, including: Academy of Management (AOM) Small Business Institute (SBI) Babson College Entrepreneurship Research Conference (BCERC)

 📚Training & Workshops 

He has participated in various workshops and training sessions, including: USAF Air University: Air War College (2014), Air Command and Staff College (2006), Squadron Officers School (2004).

🎤Oral Presentations 

He regularly presents at conferences, including: Academy of Management Annual Meeting (2024): “Understanding the User Experience of Work-at-Home During a Pandemic”. Small Business Institute Annual Conference (2024): “Examining Strategic and Ethical Implications of Innovation and AI”.

🧑‍🔬Tasks Completed as a Researcher 

He has completed numerous research projects, including studies on entrepreneurial opportunity recognition, consumer behavior, and strategic management. His research has contributed to significant advancements in understanding business dynamics.

🚀Success Factors 

His success can be attributed to his deep expertise in business management, innovative research, and active involvement in professional communities. His ability to integrate theoretical insights with practical applications has established him as a leading scholar in his field.

🧪Publications & Laboratory Experience

His publications span a broad range of topics in business management, with a focus on entrepreneurial strategies and market dynamics. His research has been published in top journals and has received numerous awards, showcasing his influential contributions to the field.

Citations

Citations        1066

h-index          7

i10-index       5

📚Publications: