Research Impact
Li Feng’s research has had a profound influence on both business theory and practical applications. His involvement in key projects funded by the National Natural Science Foundation and provincial-level funds underscores his contributions to advancing the understanding of branding and strategic management. His consulting work with top Chinese companies, including the 2022 Bairun Group Whiskey Strategic Consulting Project and the 2023 Beidahuang Group Green Kitchen Strategic Consulting Project, reflects the practical impact of his research in real-world business contexts. These projects demonstrate his ability to bridge the gap between academic theories and business realities.
Jiangnan University | China
Profile
Scopus
📍Current Position and Responsibilities
Dr. Li Feng’s leadership roles reflect his profound expertise in strategic management and brand development. As the Vice Dean of the Quality and Brand Research Institute at Jiangnan University, he plays a pivotal role in promoting academic and industrial synergy. He also contributes as a director at Wuxi Trademark Association and a consultant on government quality awards. His multifaceted responsibilities include teaching, mentoring graduate students, conducting impactful research, and consulting for enterprises.
📝Publication Achievements and Research Focus
Dr. Li Feng has published extensively in prestigious journals, covering both Chinese and international academic communities. His work has appeared in top-tier domestic management journals like Management World, Management Review, and Journal of Management. Internationally, he has contributed to journals such as Journal of Business Research, Technology in Society, and Asia Pacific Journal of Marketing and Logistics. These publications highlight his expertise in strategic management, brand positioning, and corporate responsibility.
🔍Ongoing Research and Interests
Dr. Li Feng is actively engaged in cutting-edge research in strategic consulting and corporate brand development. His ongoing projects include studies funded by the National Natural Science Foundation and provincial-level grants. His work involves themes like consumer perception, brand immersion, and corporate social responsibility’s impact on brand equity.
Dr. Li Feng’s research focuses on three main areas: Strategic Management, Brand Management, Corporate Finance
🎓Academic Background
Dr. Li Feng’s academic journey is marked by excellence: Ph.D. in Management (Shanghai Jiao Tong University) specializing in Management Science and Engineering. Master of Economics (Hunan University) with a focus on Financial Mathematics. Visiting Scholar at York University’s Schulich School of Business, Canada (2016–2017).
🏆Scholarships and Awards
Dr. Li Feng has received numerous accolades for his contributions to academia and education, including: Jiangsu Provincial Teaching Achievement Award (2021). Special Prize of Jiangnan University Teaching Achievement Award (2019). Recognition for the development of core courses in business administration.
🌐Professional Associations and Training
While not directly involved in bioinformatics, Dr. Li Feng’s interdisciplinary research extends to technology’s role in marketing and consumer satisfaction, such as cloud services and e-learning. He actively participates in professional organizations related to brand management and strategic consulting, enhancing his professional network.
Dr. Li Feng has participated in numerous workshops and training programs to refine his academic and professional skills. He also contributes as a lecturer for corporate training programs, enhancing industry-academia collaboration.
🎤Oral Presentations and Workshops
Dr. Li Feng has delivered impactful presentations at academic conferences and corporate seminars. His presentations on strategic management and brand development have been highly regarded by peers and industry professionals.
🧑🔬Tasks Completed as a Researcher
Dr. Li Feng has undertaken various research and consultancy projects, including: Strategic planning for companies like Bairun Group and Beidahuang Group. Development reports on regional trademark branding. Public opinion analysis on food safety networks.
🚀Success Factors
Dr. Li Feng attributes his success to: A solid academic foundation. Active engagement in interdisciplinary research. A collaborative approach to mentoring and consulting.
🧪Publications & Laboratory Experience
Dr. Li Feng has contributed to various academic works, including textbooks and research reports. His publications cover topics like consumer behavior, brand identity, corporate social responsibility, and crisis management. Notable papers include: The influence of being envied on inconspicuous consumption (Asia Pacific Journal of Marketing and Logistics). Customer satisfaction with bank services: The role of cloud services, security, and e-learning (Technology in Society).
Publications