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Dr. Kip Kiefer – Brand Management – Best Researcher Award

Rollins College | United States

Profiles 

Scopus

Scholar

📍Current Position

He is a distinguished Professor of Business at Rollins College, where he has served since 2017. He was promoted to Professor in 2022 and previously held the position of Associate Professor. His role involves leading academic research, teaching advanced business management courses, and contributing to the department’s strategic goals.

📝Publication Achievements 

Journals Published

He has an extensive publication record, with numerous articles in peer-reviewed journals. His recent work includes: Fetscherin, M., Kiefer, K., & Braun-Herr, A. N. S. (2024): Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives. Journal of Food Products Marketing. Link to publication Hunt, R. A., Kiefer, K., Maocha, P. (2022): Game Change: Exploring The Impact Of Name, Image And Likeness Rule Changes On NCAA Student-Athlete Entrepreneurial Opportunity Pursuit. Frontiers of Entrepreneurship Research. Best Paper Award His work often explores themes such as marketing strategies, consumer behavior, and entrepreneurship, reflecting his deep expertise in business management.

🔍Ongoing Research 

His current research delves into the implications of technological advancements on business practices, particularly focusing on AI and innovation. He is investigating how these technologies affect managerial strategies and organizational dynamics.

🔬Research Interests 

His research interests include: Strategy and Entrepreneurship: Examining the intersection of strategic management and entrepreneurial opportunities. Marketing Innovations: Exploring new approaches to marketing, including digital and sustainable strategies. Consumer Behavior: Analyzing how consumers interact with and perceive new products and technologies.

🎓Academic Background 

PhD in Business Management (2009-2013), University of Colorado, Boulder, Leeds School of Business. Dissertation focused on the links between IPO hype and firm outcomes. MBA (2001-2003), University of Arizona, Eller School of Management, where he was awarded the Robert Wright Short Academic Excellence Scholarship. BS in Management (1992-1996), United States Air Force Academy, with distinction as a Military and Athletic Graduate.

🏆Scholarships and Awards 

His has received several accolades for his academic work: Best Paper Award at the Frontiers of Entrepreneurship Research and the Academy of Management Annual Meeting. Sumatra Ghoshal Best Paper Award for his research on informal economy loans.

🌐Professional Associations 

His is an active member of several professional organizations, including: Academy of Management (AOM) Small Business Institute (SBI) Babson College Entrepreneurship Research Conference (BCERC)

 📚Training & Workshops 

He has participated in various workshops and training sessions, including: USAF Air University: Air War College (2014), Air Command and Staff College (2006), Squadron Officers School (2004).

🎤Oral Presentations 

He regularly presents at conferences, including: Academy of Management Annual Meeting (2024): “Understanding the User Experience of Work-at-Home During a Pandemic”. Small Business Institute Annual Conference (2024): “Examining Strategic and Ethical Implications of Innovation and AI”.

🧑‍🔬Tasks Completed as a Researcher 

He has completed numerous research projects, including studies on entrepreneurial opportunity recognition, consumer behavior, and strategic management. His research has contributed to significant advancements in understanding business dynamics.

🚀Success Factors 

His success can be attributed to his deep expertise in business management, innovative research, and active involvement in professional communities. His ability to integrate theoretical insights with practical applications has established him as a leading scholar in his field.

🧪Publications & Laboratory Experience

His publications span a broad range of topics in business management, with a focus on entrepreneurial strategies and market dynamics. His research has been published in top journals and has received numerous awards, showcasing his influential contributions to the field.

Citations

Citations        1066

📚Publications:

Kip Kiefer | Brand Management | Best Researcher Award

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