ALEXIOS KAPONIS | Marketing Strategy | Best Paper Award

Mr. ALEXIOS KAPONIS | IONIAN UNIVERSITY | Best Paper Award

Mr. ALEXIOS KAPONIS, IONIAN UNIVERSITY, Greece.

Mr. Alexios Kaponis is a dedicated Data Scientist currently contributing to the National Research Centre for Physical Sciences (NCRS) “Demokritos.” Born on August 6, 1987, in Patras, Greece, Alexios has cultivated a strong foundation in cultural management and cutting-edge technology. His academic journey and professional career reflect a passion for bridging the gap between data science and practical applications, particularly within digital marketing and artificial intelligence domains. Alexios is known for his analytical mindset and innovative approach to intelligent software solutions, driving impactful advancements in machine learning and AI-driven business practices.

Profile 👨‍💻

Orcid

Education 🎓

Alexios earned his diploma in Cultural Management from the Department of Management of Cultural Environment and New Technologies at the University of Ioannina in 2009. He further advanced his expertise by obtaining a Master’s degree in Technologies and Management from the Department of Information and Communication Systems Engineering, University of the Aegean, in 2017. Currently, he is pursuing a PhD in Computer Science at the University of the Ionian Islands. His doctoral research focuses on “Data analysis in digital marketing using machine learning and artificial intelligence techniques,” emphasizing ethical dimensions and business analysis in e-commerce.

Professional Experience 💼

Alexios has amassed significant experience working with the National Research Centre for Physical Sciences (NCRS) “Demokritos” as an Intelligent Software Solutions specialist. He actively participates in large-scale projects such as the Digital Innovation Hub Ahedd under the European Union and the MANOLO Integration project, focusing on machine learning, fraud detection, and risk prediction. His role includes data analysis, web analytics, and proposing new AI-driven technical tools. Additionally, Alexios has served as a computer educator in public professional training institutes in Patras and Egio, where he taught Excel, web design, and IT skills, also working as an examiner in national qualification certification bodies.

Research Interests 🤖

Alexios’s research interests lie in natural language processing, large language models, big data mining, semantic web technologies, and artificial intelligence. He focuses on applying machine learning techniques to digital marketing and e-commerce, striving to innovate ethical AI practices in business analytics. His work explores the intersection of AI tools and real-world applications, emphasizing trustworthy performance and efficiency in data-driven decision-making environments.

Awards and Recognitions 🏆

Alexios has been recognized for his professional contributions and commitment to lifelong learning. Notably, he was distinguished by the General Secretariat for Lifelong Learning for successfully completing a 25-hour seminar on training teachers in vocational education for adults. His consistent engagement in professional training and his role in various EU-funded projects highlight his dedication to advancing data science applications in Greece.

Selected Publications 📚

Tamara Masters | Marketing Strategy  | Best Researcher Award

Prof . Tamara Masters - Marketing Strategy  - Best Researcher Award

University of Utah | United States

Author Profile 

Early Academic Pursuits

She, has established herself as a prominent figure in the realm of consumer judgment and decision-making, particularly focusing on persuasion. Her academic journey commenced with a profound interest in understanding the intricate cognitive processes underlying context effects. Delving into topics such as indulgence justification, reward-based motivation, response to inconsistency, and physiological persuasion,she embarked on a scholarly exploration that would later shape her distinguished career.

Professional Endeavors

Throughout her career, her has ventured into diverse methodologies to unravel the complexities of consumer behavior. From conducting field studies to employing biometric measures such as EEG, eye-tracking, GSR, and HR, she has utilized innovative approaches to dissect the underlying processes governing consumer choices. Additionally, her utilization of Augmented Reality and behavioral lab studies has further enriched her research endeavors, positioning her at the forefront of cutting-edge methodologies in the field.

 

Contributions and Research Focus in Marketing Strategy

Her contributions to the field of consumer behavior are exemplified through her prolific publication record. Her research endeavors have explored various facets of consumer decision-making, ranging from attribute ratings and privacy attitudes to the impact of brand names on product forgiveness. Through her publications, she has shed light on critical topics such as compromise effects, privacy assurances, and the influence of fun brand names, enriching scholarly discourse and advancing theoretical understanding.

Accolades and Recognition

Her scholarly contributions have garnered widespread acclaim and recognition within the academic community. Her publications in esteemed journals such as the Journal of Marketing Research and Marketing Letters underscore her academic prowess and influence in the field. Furthermore, her research has been honored with prestigious awards, including the Best Paper Award at the HICSS conference, highlighting the significance and impact of her work on the academic landscape.

Impact and Influence

The influence of her research extends beyond academic circles, permeating into various domains such as healthcare, marketing, and consumer psychology. Her insights into consumer decision-making have implications for businesses seeking to understand and cater to consumer preferences effectively. Moreover, her interdisciplinary approach, combining psychology, economics, and marketing, has paved the way for novel insights and practical applications in real-world settings.

Legacy and Future Contributions

As she continues to chart new frontiers in consumer behavior research, her legacy as a pioneering scholar remains indelible. Her commitment to pushing the boundaries of knowledge and her relentless pursuit of scholarly excellence serve as inspirations for aspiring researchers. With ongoing projects under review and working papers in progress,her future contributions are poised to further enrich the field of consumer judgment and decision-making, leaving an enduring impact on academia and beyond.

Citations
  • Citations        146
  •  h-index              4
  • i10-index            2

Notable Publications