Li Cheng | International Business Strategy | Best Researcher Award

Assist Prof Dr. Li Cheng – International Business Strategy – Best Researcher Award

Sun Yat-sen University | China

 Profiles 

📍Current Position

Her currently serves as an Assistant Professor at the Business School of Sun Yat-sen University, located at Nov 66, Gongchang Road, Shenzhen, Guangdong, China. As a key member of the faculty, she contributes to the institution’s academic excellence and research prowess. Her primary research areas include International Business Management, Corporate Entrepreneurship, and Innovation Management.

📝Publication Achievements 

Double-Edged Sword of Global Demand Heterogeneity: How Service Multinationals Capture the Benefits and Mitigate the Costs of Managing Customer Knowledge (2023). Journal of Business Research, under press.“Outside In”: Global Demand Heterogeneity and Dynamic Capabilities of Multinational Enterprises (2022). Journal of International Business Studies, 53(4), 709-722.The Orientation and Path of Value Chain Reconstruction of Traditional Industry under “Internet Plus” (2021). Jianghai Academic Journal, 6: 95-100.Review and Prospects of Foreign Literature on Spin-off (2019). Foreign Economies and Management, 41(8): 140-152.Intellectual Structure and Development Trends of Foreign Literatures on Spin-off: Based on the Analysis of Mapping Knowledge Domains (2019). Science & Technology Progress and Policy, 36(17): 151-160.

🔍Ongoing Research 

Her ongoing research continues to delve into the nuances of international business management and corporate entrepreneurship. She is particularly focused on understanding the dynamics of global demand heterogeneity and how multinational enterprises can leverage this knowledge for innovation and growth.

🔬Research Interests 

Her research interests are broad and impactful, encompassing: International Business Management. Corporate Entrepreneurship. Innovation Management

🎓Academic Background 

Doctorate in Management from Nanjing University (2017.09-2021.06) .Master’s in Management from Zhongnan University of Economics and Law (2014.09-2017.09).Bachelor’s in Labor Relations from Zhongnan University of Economics and Law (2010.09-2014.09)

🏆Scholarships and Awards 

Her academic and research excellence have been recognized through numerous awards: The Best Undergraduate Paper, Nanjing University (2021).Excellent Graduates, Nanjing University (2021).Excellent Reviewers of Nanjing Business Review (2020).National Scholarship, Nanjing University (2020)

🌐Professional Associations 

She is an active member of several professional associations related to business management and innovation, contributing to the academic community through collaboration and knowledge sharing.

 📚Training & Workshops 

She has participated in various training programs and workshops to stay updated with the latest trends and methodologies in her field, enhancing her research and teaching capabilities.

🎤Oral Presentations 

She has delivered numerous presentations at national and international conferences, showcasing her research findings and contributing to the global discourse on business management and innovation.

🧑‍🔬Tasks Completed as a Researcher 

As a researcher, she has successfully completed numerous tasks, including conducting in-depth studies, publishing research papers, and leading academic projects. Her work has provided valuable insights into the management practices of multinational enterprises and their strategic responses to global market demands.

🚀Success Factors 

she attributes her success to a combination of rigorous academic training, a passion for research, and a commitment to excellence. Her ability to synthesize complex information and present it in an accessible manner has earned her recognition in the academic community.

🧪Publications & Laboratory Experience

Her extensive publication record and hands-on experience in research laboratories underscore her proficiency in conducting high-quality research. Li Cheng’s work not only advances theoretical knowledge but also offers practical implications for business management.

📚Publications:

Mohammad Falahat | Strategic Management and Business Strategy | Best Researcher Award

Mohammad Falahat | Strategic Management and Business Strategy | Asia Pacific University of Technology and Innovation (APU) | Malaysia

Professional Profiles:

google scholar Profile

Scopus Profile

Web of Science Profile

researchgate Profile

Early Academic Pursuits:

Dr. Mohammad Falahat embarked on his academic journey with a Bachelor of Science in Computer Software Engineering from Sharif University of Technology, earning a notable CGPA of 14.07/20. He further pursued a Master of Business Administration (MBA) in Information Technology Management at Multimedia University (MMU), followed by a Doctor of Business Administration (DBA) in International Entrepreneurship at Universiti Sains Malaysia (USM). His doctoral research, titled "Born Globals among the Malaysian SMEs: Mediating Effect of Marketing Competencies on Foreign Market Performance," earned him a Gold Medal and recognition as the top DBA student.

Professional Endeavors:

His career spans both academia and industry. He has held positions such as Director at Drywall Collection Sdn Bhd, CEO at Efficient Edge (M) Sdn Bhd, and Business Development Manager at Ofogh Sanat Company. His blend of academic expertise and practical experience contributes to a holistic understanding of entrepreneurship and business development.

Contributions and Research Focus:

As a seasoned academic, His made significant contributions to the field of SME Internationalization, International Entrepreneurship, Firm Performance, Sustainability, and Born Globals. His expertise extends to Research Analytics and Data Analysis, particularly with Structural Equation Modelling (SEM) using Partial Least Square (PLS). His research focus on the mediating effect of marketing competencies on foreign market performance among Malaysian SMEs demonstrates a commitment to addressing practical challenges in the business world.

Accolades and Recognition:

His academic excellence has been consistently acknowledged through Teaching Excellence Awards at UTAR, where he has held various teaching positions. Additionally, he received a prestigious Masa Policy Development Programme (MPDP) Research Grant for his work on policy development post COVID-19. His mentorship also led a team of UTAR students to be shortlisted in the top 10 of the Alibaba GDT Global Challenge 2021.

Impact and Influence:

His impact extends beyond the academic realm. His leadership roles, including Head of Subgroup of Entrepreneurship, Chairperson of the Centre for Sustainable Development and Corporate Social Responsibility in Business, and Chairperson of the Centre for Entrepreneurial Sustainability, showcase his commitment to shaping the strategic direction of educational institutions. His involvement in community services, such as Chairman of the Committee for Joint Management Corporation (JMC) and member of the Joint Management Body (JMB), further highlights his dedication to societal contributions.

Legacy and Future Contributions:

His legacy is marked by his contributions to academia, industry, and community service. His editorial roles in reputable journals and participation in international conferences underscore his commitment to advancing the field of business management. As he continues his academic journey at Asia Pacific University of Technology & Innovation (APU), his future contributions are anticipated to further enrich the realms of entrepreneurship, sustainability, and international business. His multifaceted career exemplifies the synergy between academic excellence, practical experience, and community engagement.

Notable Publications:

1 SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance M Falahat, T Ramayah, P Soto-Acosta, YY Lee Technological forecasting and social change 152, 119908 (314) - 2020

4 Emotional Intelligence and Job Performance of Academicians in Malaysia. SC Chong, M Falahat, YS Lee International Journal of Higher Education 9 (1), 69-80 (96) - 2020
5 Impact of Digitalization on the Speed of Internationalization YY Lee, M Falahat, BK Sia International Business Research 12 (4), 1-11 (89) - 2019

6 Impacts of Institutional Characteristics on International Students' Choice of Private Higher Education Institutions in Malaysia. MW Migin, M Falahat, MSA Yajid, A Khatibi Higher Education Studies 5 (1), 31-42 (73) -2015

7 Emotional intelligence and turnover intention. FN Mohammad, LT Chai, LK Aun, MW Migin International Journal of Academic Research 6 (4) (68) - 2014

8 Drivers of digital adoption: a multiple case analysis among low and high-tech industries in Malaysia YY Lee, M Falahat, BK Sia Asia-Pacific Journal of Business Administration (57) - 2020

9 Factors influencing consumers’ purchase intention towards online group buying in Malaysia YS Liew, M Falahat Int. J. Electronic Marketing and Retailing 10 (1), 60-77 (55) - 2019

10 Entrepreneurial innovativeness and its impact on SMES'performances M Falahat, S Tehseen, C Van Horne International Journal of Entrepreneurship 22 (3), 1-9 (52) - 2018