Institute of Management, Nirma University | India
Author Profile
Early Academic Pursuits
His academic journey began with a Bachelor of Business Administration from B.K. Majmudar Institute of Business Administration (HL BBA) at Gujarat University, Ahmedabad, in 2003. This foundational education set the stage for his future pursuits in management and marketing. He furthered his studies by obtaining a Master of Business Administration with a specialization in Marketing from S.V. Institute of Management, Hemchandracharya North Gujarat University, Patan, in 2005. His commitment to academic excellence culminated in a Ph.D. in Management from Ganpat University, Mehsana, in 2012. His doctoral thesis, guided by Dr. Mahendra Sharma, focused on logistics flexibility for fluid milk and milk products in cooperative dairies in Gujarat, showcasing his early interest in logistics and supply chain management.
Professional Endeavors
His professional career is marked by a series of prestigious roles across various educational institutions. Starting as a Lecturer at Narsinhbhai Patel College of Computer Studies and Management, Kadi, from 2005 to 2008, he quickly advanced to Assistant Professor at Shri Chimanbhai Patel Institute of Management and Research, Ahmedabad, a position he held until 2012. He then served as an Associate Professor at Kalol Institute of Management and Shanti Business School in Ahmedabad, gaining substantial experience and recognition in the academic field.
Contributions and Research Focus in Marketing Strategy
His research spans multiple facets of marketing and logistics. His expertise includes Digital & Social Media Marketing, AI-Powered Marketing, Services Marketing, and Marketing Management. He has guided several Ph.D. scholars and undertaken minor research projects funded by Nirma University, including studies on social media influencers and e-learning behaviors. hehas authored and edited numerous books, such as "Technology, Agility and Transformation: Emergent Business Practices" and "Innovations in Marketing," contributing significantly to contemporary marketing literature.
Accolades and Recognition
His scholarly contributions have been recognized through various accolades. His research has received funding and support from prestigious institutions, reflecting the impact and relevance of his work. His books and edited volumes are widely cited, and his papers have garnered attention in academic circles, solidifying his reputation as a thought leader in marketing and logistics.
Impact and Influence
His work has influenced both academic research and practical applications in marketing and logistics. His studies on digital marketing and AI in service delivery have provided valuable insights for businesses adapting to technological advancements. Moreover, his research on e-learning behaviors and social media influencers has implications for educational institutions and marketers aiming to engage with digital natives.
Legacy and Future Contributions