Y. P. Singh | Marketing Research | Excellence in Research

Dr Y. P. Singh - Marketing Research - Excellence in Research

Sharda University, Greater Noida | India

Author Profile 

Early Academic Pursuits

He, widely known as he, embarked on his academic journey with a profound passion for applied economics. Graduating with a Ph.D. in Applied Economics from Lucknow University in 2004, he demonstrated early aptitude in research and academia. His educational odyssey also includes a Post Graduate Diploma in Business Administration (PGDBA) with a specialization in Finance and Information Technology. Complementing his academic credentials, he obtained certifications such as the Certified Financial Planner (FPSB India: 2009 Batch), further enriching his expertise in financial planning and management.

Professional Endeavors

His illustrious career spans over 25 years, characterized by diverse roles in academia and management. Serving as a Professor and Head of the Department of Business and Commerce at Sharda University, Greater Noida, India, he plays a pivotal role in shaping the academic landscape. His journey includes directorial positions at esteemed institutions such as Tecnia Institute of Advanced Studies (TIAS), NIMT, and Quantum Global Campus. his teaching experience, which extends across various universities, underscores his commitment to nurturing future leaders in business and finance.

 

Contributions and Research Focus in Marketing Research

A prolific researcher, he has made significant contributions to academia, particularly in finance, accounts, financial markets, and marketing research. Notably, his co-authored research paper published in Industrial Marketing Management, titled "Crisis Driven Innovations in Marketing," earned the prestigious ABDC A* (A Star) category recognition. His research endeavors extend to publication contributions in renowned journals, reflecting his scholarly dedication and intellectual prowess.

Accolades and Recognition

His academic achievements have garnered widespread acclaim and recognition. With numerous research papers and publications to his credit, including those indexed in Scopus and ABDC A* journals, he has established himself as a leading authority in his field. His co-authorship of the internationally reputed book "Financial Management (ISBN: 9789390219261) – 2nd Edition," published by McGraw-Hill, further solidifies his standing as a thought leader in finance and economics.

Impact and Influence

His impact transcends the realms of academia, influencing both students and fellow scholars alike. Through his extensive teaching experience and mentorship, he has inspired countless individuals to pursue excellence in business and commerce. His scholarly contributions have contributed to advancements in financial planning, data analysis, and accounting practices, shaping the future of the industry.

Legacy and Future Contributions

As he continues to enrich the academic community with his expertise and leadership, his legacy of excellence in research and education remains indelible. His visionary approach to teaching, research, and institutional development serves as a beacon of inspiration for future generations of scholars. With a steadfast commitment to innovation and knowledge dissemination, His contributions are poised to leave a lasting imprint on the field of business and commerce for years to come.

Notable Publications

zhenzu li | executive behavior | Best Researcher Award

Prof . zhenzu li - executive behavior - Best Researcher Award

Singapore management university | Singapore

Author Profile 

Early Academic Pursuits

He pursued his academic journey with rigor and dedication. He completed his Bachelor of Finance and Accounting (Management) from Northeastern University in the United States. During this time, he authored three papers published in the school, showcasing his early research aptitude. Additionally, he undertook a Winter Academic Exchange program at Singapore Nanyang Technological University, further enriching his academic experience.

Professional Endeavors

His professional journey is marked by diverse internships and experiences across different sectors. He served as an Audit Assistant Intern at Baker Tilly (China) Certified Public Accountants, where he contributed to the audit project of China National Pharmaceutical Group Co., LTD. His responsibilities included conducting compatibility checks on financial income and expenditure, asset management, and internal control processes. Later, he interned as a Quantitative Researcher at Ipsos (China) Consulting Co., Ltd., where he conducted market research for various clients and participated in significant projects such as "Glory Mobile Photography Insight and Discovery" and "Chat-GPT Consulting Industry Insight." Additionally, he interned as a Risk Manager at Bank of China Shanghai Branch, where he played a vital role in conducting comprehensive risk assessments and monitoring risk levels in the bank's assets and operations.

 

Contributions and Research Focus in executive behavior

His contributions extend to his research endeavors, where he has delved into optimization and intelligent computing models for production line management and the evaluation of intelligent algorithms in ESG management. His publications in reputable journals such as the Journal of Sensors and Energy underscore his commitment to advancing knowledge in his field.

Accolades and Recognition

His achievements include obtaining the Junior Accountant Title issued by the Ministry of Finance and the Ministry of Personnel of the People's Republic of China. His language proficiency in English, Chinese, and Cantonese, coupled with his technical skills in R, SPSS, and Python, further exemplify his capabilities and versatility in the professional arena.

Impact and Influence

Through his internships and academic pursuits, his has demonstrated his ability to contribute effectively to diverse teams and projects. His role in conducting audits, performing market research, and assessing risk management strategies has not only enhanced his own skill set but also contributed to the success of the organizations he has worked with.

Legacy and Future Contributions

As he continues to grow in his career, his legacy lies in his dedication to excellence, continuous learning, and research-driven approach. His future contributions are poised to make significant impacts in the fields of financial economics, accounting, and risk management, where he can leverage his diverse skill set and experiences to drive innovation and positive change.

By combining his academic foundation, professional experiences, and research pursuits, he is positioned to be a leader and influencer in the financial and economic landscape, contributing to the advancement of knowledge and practice in his field.

Notable Publications