FENG LI | Brand management | Best Researcher Award

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Dr. FENG LI  –  Brand management  –  Best Researcher Award

Research Impact

Li Feng’s research has had a profound influence on both business theory and practical applications. His involvement in key projects funded by the National Natural Science Foundation and provincial-level funds underscores his contributions to advancing the understanding of branding and strategic management. His consulting work with top Chinese companies, including the 2022 Bairun Group Whiskey Strategic Consulting Project and the 2023 Beidahuang Group Green Kitchen Strategic Consulting Project, reflects the practical impact of his research in real-world business contexts. These projects demonstrate his ability to bridge the gap between academic theories and business realities.

 Jiangnan University  |  China

      Profile

Scopus

 

📍Current Position and Responsibilities

Dr. Li Feng’s leadership roles reflect his profound expertise in strategic management and brand development. As the Vice Dean of the Quality and Brand Research Institute at Jiangnan University, he plays a pivotal role in promoting academic and industrial synergy. He also contributes as a director at Wuxi Trademark Association and a consultant on government quality awards. His multifaceted responsibilities include teaching, mentoring graduate students, conducting impactful research, and consulting for enterprises.

 

📝Publication Achievements and Research Focus

Dr. Li Feng has published extensively in prestigious journals, covering both Chinese and international academic communities. His work has appeared in top-tier domestic management journals like Management World, Management Review, and Journal of Management. Internationally, he has contributed to journals such as Journal of Business Research, Technology in Society, and Asia Pacific Journal of Marketing and Logistics. These publications highlight his expertise in strategic management, brand positioning, and corporate responsibility.

 

🔍Ongoing Research and Interests

Dr. Li Feng is actively engaged in cutting-edge research in strategic consulting and corporate brand development. His ongoing projects include studies funded by the National Natural Science Foundation and provincial-level grants. His work involves themes like consumer perception, brand immersion, and corporate social responsibility’s impact on brand equity.

Dr. Li Feng’s research focuses on three main areas: Strategic Management, Brand Management, Corporate Finance

🎓Academic Background

Dr. Li Feng’s academic journey is marked by excellence: Ph.D. in Management (Shanghai Jiao Tong University) specializing in Management Science and Engineering. Master of Economics (Hunan University) with a focus on Financial Mathematics. Visiting Scholar at York University’s Schulich School of Business, Canada (2016–2017).

 

🏆Scholarships and Awards

Dr. Li Feng has received numerous accolades for his contributions to academia and education, including: Jiangsu Provincial Teaching Achievement Award (2021). Special Prize of Jiangnan University Teaching Achievement Award (2019). Recognition for the development of core courses in business administration.

 

🌐Professional Associations  and Training 

While not directly involved in bioinformatics, Dr. Li Feng’s interdisciplinary research extends to technology’s role in marketing and consumer satisfaction, such as cloud services and e-learning. He actively participates in professional organizations related to brand management and strategic consulting, enhancing his professional network.

Dr. Li Feng has participated in numerous workshops and training programs to refine his academic and professional skills. He also contributes as a lecturer for corporate training programs, enhancing industry-academia collaboration.

 

🎤Oral Presentations and Workshops

Dr. Li Feng has delivered impactful presentations at academic conferences and corporate seminars. His presentations on strategic management and brand development have been highly regarded by peers and industry professionals.

 

🧑‍🔬Tasks Completed as a Researcher 

Dr. Li Feng has undertaken various research and consultancy projects, including: Strategic planning for companies like Bairun Group and Beidahuang Group. Development reports on regional trademark branding. Public opinion analysis on food safety networks.

 

🚀Success Factors 

Dr. Li Feng attributes his success to: A solid academic foundation. Active engagement in interdisciplinary research. A collaborative approach to mentoring and consulting.

 

🧪Publications & Laboratory Experience

Dr. Li Feng has contributed to various academic works, including textbooks and research reports. His publications cover topics like consumer behavior, brand identity, corporate social responsibility, and crisis management. Notable papers include: The influence of being envied on inconspicuous consumption (Asia Pacific Journal of Marketing and Logistics). Customer satisfaction with bank services: The role of cloud services, security, and e-learning (Technology in Society).

 

🔍 Conclusion

Dr. Li Feng’s curriculum vitae reflects a remarkable blend of academic rigor, impactful research, and professional excellence. His contributions to strategic management and brand development have significantly influenced academic discourse and industry practices. With his extensive expertise, dedication to mentoring, and proactive engagement with enterprises, Dr. Li Feng continues to shape the future of business management education and research.

 

📚Publications

The more attention you get, the better you feel? A study on the influence of being envied on inconspicuous consumption

 Author: Wang, S., Li, F., Wang, H.

 Journal: Asia Pacific Journal of Marketing and Logistics

A Two-Stage Sustainable Supplier Selection Model Considering Disruption Risk

Author: Lu, J., Li, F., Wu, D.

Adding Life to Years: The Influence of Internet Use and Appearance Management on Life Satisfaction Among the Elderly

Author: Han, X., Yang, Y., Li, F., Li, Y.

Customer satisfaction with bank services: The role of cloud services, security, e-learning and service quality

Author: Li, F., Lu, H., Hou, M., Cui, K., Darbandi, M.
Journal: Technology in Society

Chuen Wah Seow | institution branding | Best Researcher Award

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Dr. Chuen Wah Seow – institution branding – Best Researcher Award

Secura Technology & Consultancy | Singapore

Profiles 

Scopus

📍Current Position

Aspiring senior leader with a stellar track record of 15 years in regional business development within the international education sector. Accomplished in student admission cycles, strategic business planning, and fostering student growth in Asia. Skilled in transforming traditional education models into dynamic online platforms and expanding business footprints across diverse markets.

📝Publication Achievements 

Led the Public Education divisions and devised a marketing strategy to introduce Juilliard’s Creative Curriculum, collaborating with international schools in China and Greater Asia. Formulated an O2O implementation plan using ‘ClassIn’ to transition from classroom to online learning. Managed a multi-million-dollar business in online certified music education and music-grade

 

🔍Ongoing Research 

Juilliard School (Tianjin) Director of Public Education, Greater Asia Sep 2019 – Jan 2023 Selected Achievements: Led the Public Education divisions, devising a marketing strategy to introduce Juilliard’s Creative Curriculum, in collaboration with international schools in China and Greater Asia. Formulated an O2O (Online-to-Offline) implementation plan using ‘ClassIn’ to seamlessly transition from classroom to online learning. Managed a multi-million-dollar business in online certified music education and music-grade exams. Developed new partnerships and commercialized Juilliard’s short programs. Established and managed a social media marketing team to promote partnership programs. Green Apple Lab School Owner, Shanghai Mar 2011 – Sep 2019 Selected Achievements: Founded LG Education Technology Ltd and expanded it to three centers with over 1,000 students. Spearheaded the transformation of traditional schools into Online Enrichment Schools. Developed annual business plans and achieved profitability within three years. Transformed the O2O online platform for education. Raffles Education Ltd Director Admission for Greater China,  Shanghai Oct 2004 – Mar 2011 Selected Achievements: Achieved annual student growth from 40 to 1,000. Established an HR policy that resulted in 44% annual student growth consecutively for five years. Built an online marketing team to fuel further business growth across China. Developed and managed 32 marketing offices across major cities in China and Singapore. Managed a consolidated regional P&L budgeting portfolio, exceeding RMB 200 million annually. ACN Technologie. Founder & CEO Oct 1999 – Aug 2004 Selected Achievements: Successfully established an Internet firm from scratch. Exceeded revenue expectations within the third year of business. Forged strategic partnerships with global partners for the eCommerce platform. Closed millions of dollars in consulting projects for various e-business and e-commerce ventures.

🔬Research Interests 

Fluent in both English and Chinese, proficient in various Chinese dialects. Technologically adept with skills in MS Office, Python, Salesforce.com, QuickBooks, Wix.com, and Concep.

🎓Academic Background 

Ph.D. in New Media & Communication Shanghai Jiao Tong University (SJTU), China 2017 – Sep 2024 Doctoral Degree program focusing on the convergence of digital media and communication strategies in global education. MBA University of Leicester, UK Sep 1993 – Sep 1994 Advanced business management education with a focus on international business dynamics. Diploma in Marketing The Chartered Institute of Marketing (CIM) Jun 1991 – Jun 1993 Diploma in Export Marketing Export Institute of Singapore (EIS) 1991-1993 Full Scholarship awarded by IE Singapore. Advanced Diploma in Business Administration ABE Jun 1989 – Jun 1992 Equivalent to a Bachelor’s (Hons) degree accredited by the QCA.

🏆Scholarships and Awards 

Full Scholarship from IE Singapore for Diploma in Export Marketing. Recognition for outstanding contributions to the development of online educational platforms and business strategies in Asia.

🌐Professional Associations 

Member of The Chartered Institute of Marketing (CIM) , Participated in advanced workshops on digital transformation and e-learning strategies. Engaged in training sessions focused on leadership development and educational innovation.

 📚Training & Workshops 

Throughout his career, Brian has participated in various training and workshops, enhancing his skills in business development, marketing strategies, and online education platforms. These experiences have equipped him with the knowledge to navigate complex business environments.

🎤Oral Presentations 

Brian has demonstrated his communication prowess through numerous oral presentations at conferences and workshops, effectively conveying complex concepts in New Media & Communication and business strategies. His presentations are known for their clarity and engaging delivery.

🧑‍🔬Tasks Completed as a Researcher 

Conducted in-depth research on digital media’s impact on student engagement and learning outcomes. Developed innovative strategies for transitioning traditional educational content to online formats.

🚀Success Factors 

Juilliard School (Tianjin) Director of Public Education, Greater Asia Sep 2019 – Jan 2023 Selected Achievements: Led the Public Education divisions, devising a marketing strategy to introduce Juilliard’s Creative Curriculum, in collaboration with international schools in China and Greater Asia. Formulated an O2O (Online-to-Offline) implementation plan using ‘ClassIn’ to seamlessly transition from classroom to online learning. Managed a multi-million-dollar business in online certified music education and music-grade exams. Developed new partnerships and commercialized Juilliard’s short programs. Established and managed a social media marketing team to promote partnership programs. Green Apple Lab School Owner, Shanghai Mar 2011 – Sep 2019 Selected Achievements: Founded LG Education Technology Ltd and expanded it to three centers with over 1,000 students. Spearheaded the transformation of traditional schools into Online Enrichment Schools. Developed annual business plans and achieved profitability within three years. Transformed the O2O online platform for education. Raffles Education Ltd Director Admission for Greater China,  Shanghai Oct 2004 – Mar 2011 Selected Achievements: Achieved annual student growth from 40 to 1,000. Established an HR policy that resulted in 44% annual student growth consecutively for five years. Built an online marketing team to fuel further business growth across China. Developed and managed 32 marketing offices across major cities in China and Singapore. Managed a consolidated regional P&L budgeting portfolio, exceeding RMB 200 million annually. ACN Technologie. Founder & CEO Oct 1999 – Aug 2004 Selected Achievements: Successfully established an Internet firm from scratch. Exceeded revenue expectations within the third year of business. Forged strategic partnerships with global partners for the eCommerce platform. Closed millions of dollars in consulting projects for various e-business and e-commerce ventures.

🧪Publications & Laboratory Experience

Brian has contributed to several publications in the field of educational business strategies and digital transformation. His hands-on laboratory experience in developing online education platforms has been instrumental in his career.

📚Publications: