Xiaoyan Pan | Digital Transformation Strategy | Best Researcher Award

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Dr. Xiaoyan Pan – Digital Transformation Strategy – Best Researcher Award

Alignment with Award Category

Dr. Pan’s research aligns well with the Best Researcher Award or Excellence in Innovation category. Her focus on strategic innovation in the context of digital transformation reflects an advanced understanding of emerging trends and their applications in management. Her contributions to teaching reform, municipal and provincial research projects, and her ability to integrate theoretical insights with practical applications further validate her candidacy

Taizhou University | China

🎓Early Academic Pursuits 

Education and Training

Dr. Pan Xiaoyan, a distinguished scholar in the field of management, laid the foundation for her academic excellence with a robust educational journey. Her passion for management studies led her to specialize in strategic management, innovation, and entrepreneurship. Dr. Pan’s academic rigor culminated in her dissertation, “A Study of the Relationship Between Strategic Orientation and New Product Development Performance in the Context of Digital Transformation: The Mediating Role of Digital Capabilities and Dual Innovation.” This dissertation not only reflects her profound understanding of the complexities of digital transformation but also sets the stage for her future contributions to the field.

 

💼Professional Endeavors 

Academic Positions

Currently, Dr. Pan Xiaoyan serves as a faculty member at the School of Economics and Management, Taizhou University. She has established herself as an expert in her discipline by teaching pivotal courses such as Management Information Systems. Her professional qualifications, including the National Informatization Engineer Certification in Project Management (Advanced Faculty Level), Accounting Qualification, and Vocational Core Competency Teaching Qualification, underline her dedication to academic and professional excellence. Dr. Pan has also contributed significantly to teaching reform, leading a university-level project aimed at improving educational methodologies. Her involvement in municipal and provincial research projects further highlights her active engagement in addressing regional and national challenges in the field of management.

 

📚Contributions and Research Focus on Digital Transformation Strategy

Dr. Pan Xiaoyan’s research focuses on strategic management, innovation, and entrepreneurship, particularly in the context of digital transformation. Her groundbreaking work explores how digital capabilities and strategic orientation influence new product development performance. She has published extensively in international, national, and provincial-level journals, with eight notable papers to her credit. Key contributions include: Strategic Orientation, Digital Capabilities, and New Product Development in Emerging Market Firms: The Moderating Role of Corporate Social Responsibility (Sustainability, 2021) – This study examines how corporate social responsibility moderates the relationship between strategic orientation and digital capabilities in emerging markets. The Rise of Corporate Digital Transformation and Government Regulatory Innovation (East Asian Journal of Business Economics, 2021) – This paper highlights the interplay between corporate innovation and government regulations in the digital era. Digital Supply Chain: Green Synergy Effects of Intelligent Technology and Dynamic Capabilities—An Empirical Study Based on 200 Manufacturing Enterprises (Supply Chain Management, 2023) – This empirical study emphasizes how intelligent technology fosters green synergy in supply chain management.

 

🏆Accolades and Recognition 

Dr. Pan has been recognized for her exemplary work through various academic and professional accomplishments. Her leadership in research projects—spanning university-level teaching reform, municipal innovation, and provincial management strategies—has cemented her reputation as a thought leader in her field.

🌍 Impact and Influence 

Community Impact

Dr. Pan’s work has had a profound impact on both academia and industry. By bridging the gap between theory and practice, her research offers actionable insights for businesses navigating the challenges of digital transformation. Her studies on digital supply chains and the value realization path of data as a factor of production have significantly influenced how organizations approach innovation and strategic management in the digital age.

🔮Legacy and Future Contributions 

Dr. Pan Xiaoyan’s legacy lies in her ability to address contemporary challenges in management through innovative research and practical applications. Moving forward, she is well-positioned to continue her contributions to the field, particularly in exploring the intersection of digital transformation, sustainability, and strategic innovation. Her research projects and publications serve as a valuable resource for academics, policymakers, and industry leaders alike.

Conclusion

Dr. Pan Xiaoyan’s unwavering commitment to advancing strategic management, innovation, and entrepreneurship makes her a leading figure in her discipline. Her academic rigor, professional achievements, and impactful research reflect her dedication to addressing the evolving challenges of the digital era. As a scholar, educator, and researcher, Dr. Pan exemplifies the qualities of a visionary leader, leaving an indelible mark on her field and paving the way for future advancements in management and digital transformation.

📚Publications

  • What Drives Firms to Go Green in China? The Role of Digitalization

    Authors: Pan, X., Xiao, S.

    Journals: Sustainability 

  • Strategic orientation, digital capabilities, and new product development in emerging market firms: The moderating role of corporate social responsibility

    Authors: Pan, X., Oh, K.-S., Wang, M.

    Journals:  Sustainability 

Kai Chen | Green marketing strategy | Best Researcher Award

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Prof Dr. Kai Chen – Green marketing strategy – Best Researcher Award

 

Beijing Forestry University | China

Professional Engagements

Dr. Chen is actively involved in professional organizations. He has served as the deputy director of the Green Consumption and Green Marketing Committee of the China University Marketing Research Association. His expertise is also recognized through his role as an expert reviewer for journals such as Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Journal of Environmental Management.

Profiles 

Scopus

📍Current Position

Dr. Kai Chen is the esteemed Head of the Department of Marketing at Beijing Forestry University, China. With a robust academic and professional background, Dr. Chen is renowned for his significant contributions to marketing management, particularly in the realms of green consumption and online consumer behavior.

📝Publication Achievements 

Journals Published

He has published 17 academic articles in prestigious journals indexed by SCI or SSCI, contributing valuable insights into the field of marketing.

 

🔍Ongoing Research 

Dr. Chen has led and completed more than ten major research projects, including those funded by the National Social Science Fund of China (Grant No. 13CJY090), the Social Science Fund of Beijing (Grant No. 14GJB048), and a major project by the National Social Science Fund of China (Grant No. 20ZDA087). Currently, he is engaged in two ongoing research projects: one funded by the Social Science Fund of Beijing (Grant No. 23&ZD096) and another by the Fundamental Research Funds for the Central Universities (Grant No. 2023SKY02). His research contributions are well-recognized, with a citation index of 265 in SCI and Scopus databases.

🔬Research Interests 

Dr. Chen has successfully completed over 10 major research projects, including those funded by the National Social Science Fund of China and the Social Science Fund of Beijing. He is currently working on two ongoing projects, showcasing his continued engagement and leadership in cutting-edge research. His work has garnered significant recognition, with 265 citations in SCI and Scopus databases. Additionally, he has been involved in five consultancy or industry-sponsored projects, reflecting his impact beyond academia.

🎓Academic Background 

Dr. Kai Chen is a distinguished professor of marketing management at Beijing Forestry University. He has contributed significantly to the field, notably as a co-author of the acclaimed textbook The General Theory of Marketing. His research primarily explores consumer behavior, with a particular focus on green consumption and online consumption behavior, as well as green production behaviors among farmers. With over 100 published academic articles, Dr. Chen demonstrates extensive expertise and a robust academic portfolio.

🏆Scholarships and Awards 

Dr. Chen is a candidate for the Best Researcher Award, recognizing his outstanding contributions to the field of marketing management and sustainable practices.

🌐Professional Associations 

His roles as deputy director of the Green Consumption and Green Marketing Committee and as an expert reviewer for reputable journals reflect his leadership and influence in the field. His collaborations with international scholars further emphasize his global impact and commitment to advancing marketing research.

 📚Training & Workshops 

His work has been influential in shaping contemporary understanding of green consumption and production behaviors. He has also been involved in 5 consultancy and industry-sponsored projects, further bridging the gap between academic research and practical application.

🎤Oral Presentations 

Dr. Chen has been involved in five consultancy or industry-sponsored projects, applying his expertise to real-world marketing challenges and strategies.

🧑‍🔬Tasks Completed as a Researcher 

Dr. Chen holds prominent positions in professional organizations: Deputy Director of the Green Consumption and Green Marketing Committee of the China University Marketing Research Association. Expert reviewer for Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Journal of Environmental Management.

🚀Success Factors 

Negative-framed messages combined with injunctive norms are more effective, while positive-framed messages work better with descriptive norms, especially in different dining scenarios (e.g., business banquets vs. family gatherings). Competence-oriented messages boost green purchase intentions when advertisements lack green appeals, whereas warmth-driven messages are more effective for green appeals.

🧪Publications & Laboratory Experience

Dr. Chen has published four notable books with ISBNs in the marketing field: Green Marketing (ISBN 978-7-302-62439-4) Marketing (ISBN 978-7-300-26717-3) Marketing Research (ISBN 978-7-300-31457-0) Marketing Research and Analysis (ISBN 978-7-300-29014-0)

📚Publications:

Nianjiao Peng | Growth Strategy | Best Researcher Award

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Dr. Nianjiao Peng – Growth Strategy – Best Researcher Award

Guang Dong University of Finance | China

Profiles 

Scholar

📍Current Position

She currently serves as a Lecturer at the Guangdong University of Finance. She is deeply involved in teaching and research, focusing on the dynamic fields of Digital Finance, Internet Finance, Financial Technology, and Big Data. Her role includes mentoring students, leading research projects, and collaborating with various academic and industry partners.

📝Publication Achievements 

Her educational journey is both extensive and distinguished: Ph.D. in Economics: Shenzhen University, China (2022) M.Sc. in Economics: Miami University, USA (2013) . B.S. in Finance: Central South University of Forestry and Technology, China (2011). She also spent a year as a visiting scholar at the University of Edinburgh (2017-2018) and has postdoctoral research experience from the University of International Business and Economics.

 

🔍Ongoing Research 

Her ongoing research focuses on digital finance, internet finance, financial technology, and big data. She is involved in several research projects and continues to explore innovative solutions in these areas.

🔬Research Interests 

Her research interests lie at the intersection of finance and technology. Her areas of focus include: Digital Finance, Internet Finance ,Financial Technology, Big Data, These interests drive her work in developing innovative financial solutions and analyzing the impacts of technology on financial markets.

🎓Academic Background 

She earned her Ph.D. in Economics from Shenzhen University, Shenzhen, China, in 2022. She obtained her M.Sc. degree from Miami University, the United States, in 2013, and her B.S. degree in Finance from the Central South University of Forestry and Technology, China, in 2011. From 2017 to 2018, she was a visiting scholar at the University of Edinburgh. Additionally, Dr. Peng has worked as a Postdoctoral Research Fellow at the University of International Business and Economics.

🏆Scholarships and Awards 

Her been recognized for her outstanding contributions to the field of finance and economics. She has received various scholarships and awards, highlighting her dedication and excellence in research.

🌐Professional Associations 

She is an active member of several professional associations, contributing to the advancement of knowledge and practice in her field.

 📚Training & Workshops 

Her regularly participates in and conducts training sessions and workshops, sharing her expertise and staying updated with the latest developments in her research areas.

🎤Oral Presentations 

She has delivered numerous oral presentations at national and international conferences, disseminating her research findings and engaging with the academic community.

🧑‍🔬Tasks Completed as a Researcher 

As a researcher, she has successfully completed several key tasks, including: Leading and managing research projects, Publishing high-impact research papers, Collaborating with fellow researchers and institutions, Mentoring students and junior researchers,

🚀Success Factors 

She attributes her success to her dedication, continuous learning, and collaborative approach. Her ability to integrate interdisciplinary knowledge and apply innovative methods has been crucial to her achievements.

🧪Publications & Laboratory Experience

Her extensive publication record and hands-on laboratory experience underscore her expertise and contributions to the field of digital finance and financial technology.

Citations

   Citations    35

📚Publications: