Guangyong Zhang | Marketing Strategies | Best Researcher Award

Dr. Guangyong Zhang | Marketing Strategies | Best Researcher Award

Dr. Guangyong Zhang, Wuxi University, China

Dr. Guangyong Zhang is currently serving as a Lecturer at the Department of Public Basic Education, Wuxi University, China 📚. With a research background deeply rooted in control science and engineering, he has developed expertise in complex network modeling, energy systems, and data-driven analysis of economic behavior. Since 2021, he has been an active member of Wuxi University’s teaching faculty, contributing both to undergraduate education and interdisciplinary research. Dr. Zhang’s academic journey is characterized by consistent growth through rigorous academic training and active participation in national and regional research projects. His scholarly focus on system dynamics and network science has earned him publications in reputable international journals. Dr. Zhang remains committed to advancing applied research and interdisciplinary collaboration in systems engineering and sustainable development 🔬🌱.

📄✨ Profile

Orcid

🎓 Education

Dr. Guangyong Zhang holds a Ph.D. (2017–2021) and M.Sc. (2014–2017) in Control Science and Engineering from Jiangsu University 🎓. His undergraduate training was in Information and Computational Science at Chuzhou University (2009–2013), which provided a strong foundation in mathematics and algorithmic thinking. Throughout his academic progression, Dr. Zhang cultivated a keen interest in system dynamics, nonlinear control, and computational modeling. His doctoral research focused on structural transformation under carbon neutrality and spatiotemporal analysis in diffusion systems. The combination of computational science and control engineering has enabled him to develop interdisciplinary solutions across energy, economics, and environmental modeling. This diverse academic background supports his robust research trajectory and pedagogical contributions in higher education 🧠💡.

🏢 Experience

Dr. Zhang has served as a Lecturer in the Department of Public Basic Education at Wuxi University since October 2021 🏫. In this role, he teaches foundational courses in mathematics and control systems while actively engaging in collaborative research projects. His academic career began with comprehensive graduate research experience at Jiangsu University, followed by direct involvement in several major national research initiatives. Over the last five years, he has participated in multiple NSFC projects and municipal-level innovation programs, demonstrating consistent research productivity and institutional engagement. His practical experience is complemented by his theoretical contributions in dynamic network modeling and energy economics 🔄📈. Dr. Zhang also plays a mentoring role in guiding students through their early academic and research endeavors.

🔬 Research Interests

Dr. Guangyong Zhang’s research interests span complex networks, spatiotemporal dynamics, diffusion processes, green development, and carbon neutrality modeling 🌍🧪. He specializes in the mathematical modeling of information and epidemic spread using reaction-diffusion systems, economic network behavior, and system robustness under structural perturbations. His investigations into energy market behavior, price fluctuation mechanisms, and environmental policy effects contribute to sustainable systems analysis. A notable direction in his research is the evolution of structural transitions in energy production and their systemic implications under carbon neutrality goals. By integrating control theory, network science, and real-world datasets, Dr. Zhang aims to offer actionable insights for decision-making in environmental and economic systems ♻️📉.

🏅 Awards

As of now, Dr. Guangyong Zhang has not received formal academic awards 🏵️. However, his ongoing involvement in key national-level research projects and multiple peer-reviewed publications in high-impact journals reflect his growing academic reputation and impact. His participation in NSFC-funded studies on network behavior, energy efficiency, and carbon productivity indicates recognition of his research potential and relevance. Dr. Zhang is also building his academic portfolio through international collaboration and interdisciplinary outreach. These efforts are positioning him as a rising scholar in systems control and environmental modeling, and he is poised for future recognition in the academic community 📘🧑‍🔬.

📚 Publication Top Notes

📝 Conclusion

Considering his academic depth, impactful publication record, and sustained involvement in national scientific projects, Dr. Guangyong Zhang is highly suitable for the Best Researcher Award. His commitment to addressing real-world challenges—from network dynamics to green development—aligns with the values of innovation, applicability, and societal contribution that such awards celebrate. With continued momentum and increased visibility, Dr. Zhang is poised to emerge as a thought leader in systems modeling and sustainable technology. 🎓🏅

Kai Chen | Green marketing strategy | Best Researcher Award

Prof Dr. Kai Chen – Green marketing strategy – Best Researcher Award

 

Beijing Forestry University | China

Professional Engagements

Dr. Chen is actively involved in professional organizations. He has served as the deputy director of the Green Consumption and Green Marketing Committee of the China University Marketing Research Association. His expertise is also recognized through his role as an expert reviewer for journals such as Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Journal of Environmental Management.

Profiles 

Scopus

📍Current Position

Dr. Kai Chen is the esteemed Head of the Department of Marketing at Beijing Forestry University, China. With a robust academic and professional background, Dr. Chen is renowned for his significant contributions to marketing management, particularly in the realms of green consumption and online consumer behavior.

📝Publication Achievements 

Journals Published

He has published 17 academic articles in prestigious journals indexed by SCI or SSCI, contributing valuable insights into the field of marketing.

 

🔍Ongoing Research 

Dr. Chen has led and completed more than ten major research projects, including those funded by the National Social Science Fund of China (Grant No. 13CJY090), the Social Science Fund of Beijing (Grant No. 14GJB048), and a major project by the National Social Science Fund of China (Grant No. 20ZDA087). Currently, he is engaged in two ongoing research projects: one funded by the Social Science Fund of Beijing (Grant No. 23&ZD096) and another by the Fundamental Research Funds for the Central Universities (Grant No. 2023SKY02). His research contributions are well-recognized, with a citation index of 265 in SCI and Scopus databases.

🔬Research Interests 

Dr. Chen has successfully completed over 10 major research projects, including those funded by the National Social Science Fund of China and the Social Science Fund of Beijing. He is currently working on two ongoing projects, showcasing his continued engagement and leadership in cutting-edge research. His work has garnered significant recognition, with 265 citations in SCI and Scopus databases. Additionally, he has been involved in five consultancy or industry-sponsored projects, reflecting his impact beyond academia.

🎓Academic Background 

Dr. Kai Chen is a distinguished professor of marketing management at Beijing Forestry University. He has contributed significantly to the field, notably as a co-author of the acclaimed textbook The General Theory of Marketing. His research primarily explores consumer behavior, with a particular focus on green consumption and online consumption behavior, as well as green production behaviors among farmers. With over 100 published academic articles, Dr. Chen demonstrates extensive expertise and a robust academic portfolio.

🏆Scholarships and Awards 

Dr. Chen is a candidate for the Best Researcher Award, recognizing his outstanding contributions to the field of marketing management and sustainable practices.

🌐Professional Associations 

His roles as deputy director of the Green Consumption and Green Marketing Committee and as an expert reviewer for reputable journals reflect his leadership and influence in the field. His collaborations with international scholars further emphasize his global impact and commitment to advancing marketing research.

 📚Training & Workshops 

His work has been influential in shaping contemporary understanding of green consumption and production behaviors. He has also been involved in 5 consultancy and industry-sponsored projects, further bridging the gap between academic research and practical application.

🎤Oral Presentations 

Dr. Chen has been involved in five consultancy or industry-sponsored projects, applying his expertise to real-world marketing challenges and strategies.

🧑‍🔬Tasks Completed as a Researcher 

Dr. Chen holds prominent positions in professional organizations: Deputy Director of the Green Consumption and Green Marketing Committee of the China University Marketing Research Association. Expert reviewer for Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Journal of Environmental Management.

🚀Success Factors 

Negative-framed messages combined with injunctive norms are more effective, while positive-framed messages work better with descriptive norms, especially in different dining scenarios (e.g., business banquets vs. family gatherings). Competence-oriented messages boost green purchase intentions when advertisements lack green appeals, whereas warmth-driven messages are more effective for green appeals.

🧪Publications & Laboratory Experience

Dr. Chen has published four notable books with ISBNs in the marketing field: Green Marketing (ISBN 978-7-302-62439-4) Marketing (ISBN 978-7-300-26717-3) Marketing Research (ISBN 978-7-300-31457-0) Marketing Research and Analysis (ISBN 978-7-300-29014-0)

📚Publications: