Benja Fagerland | Corporate Social Responsibility | Best Researcher Award

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Prof. Benja Fagerland | Corporate Social Responsibility | Best Researcher Award

Prof. Benja Fagerland, University of South-Eastern Norway, Norway

Prof. Benja Stig Fagerland is a globally award-winning strategist, system architect, and transformational thought leader in leadership, innovation, and DEIB (Diversity, Equity, Inclusion, and Belonging). Renowned for reshaping governance structures and inspiring inclusive innovation across the globe, she is the visionary mind behind the Corporate Diversity Responsibility (CDR™) model and founder of SHEconomy®. Her groundbreaking IMSD Framework, co-developed with Stanford University, is now redefining ESG frameworks by integrating adaptive leadership and social sustainability. A dynamic keynote speaker, she has inspired global audiences at Stanford, UN Women, Google HQ, and more. With features in The New York Times, BBC, and Le Figaro, Benja stands as a prominent voice in future governance and gender equity worldwide. 🌍✨

👩‍💼 Profile

Orcid

🎓 Education

Prof. Fagerland has pursued rigorous academic training that mirrors her forward-thinking leadership style. She holds an Executive Master of Management from BI Norwegian Business School (2016), equipping her with strategic and leadership acumen. In 2019, she completed pedagogical training at the University of South-Eastern Norway (USN), earning credits in education in the digital era and assessment in higher education—reinforcing her commitment to inclusive and innovative teaching practices. 📚🎓

💼 Experience

With an illustrious career spanning academia, business, and global advisory roles, Prof. Fagerland currently serves as a Full-Time Associate Professor at the USN School of Business. She is also a board member at GoForIT and a researcher at Copenhagen Business School’s ESG Think Tank. Her previous academic positions include assistant professorships at OsloMet, BI Norwegian Business School, Niels Brock Copenhagen Business College, and Campus Kristiania. In the corporate and policy spheres, she has held strategic roles at Oracle, Telenor, NHO, and MarkUp Consulting. As a trusted advisor, she has consulted for UN ILO, Nordic ministries, and international chambers of commerce, championing board diversity and gender equity. 🧠🌐

🔬 Research Interests

Prof. Fagerland’s research is deeply rooted in inclusive governance, sustainable transformation, gender equity, and ESG leadership. She is a pioneer in institutional foresight and systemic innovation, often working at the intersection of leadership education, DEIB strategy, and adaptive systems thinking. Her recent research efforts have focused on embedding inclusive leadership within institutional frameworks via projects like ST3AM, SUSTAIN-DI, and the IMSD Framework—driving resilient, people-centered change in education and policy. 🧭🔍

🏆 Awards & Honors

Prof. Fagerland’s groundbreaking work has earned her global acclaim and multiple prestigious recognitions. She was named “Woman Inspiring Europe” by the European Institute for Gender Equality (EIGE), and received the UN Women Global Shining Star award. Her advocacy has also garnered honors such as Highly Commended Campaigner of the Year (European Diversity Awards), Norway’s Most Impressive Women, and finalist positions for Society Builder of the Year and Norway’s Best Lecturer. Her voice and leadership are widely respected across the academic, policy, and corporate arenas. 🏅🌟

📄 Publication Top Notes

Leadership transformation through inclusive foresight frameworks. Journal of Inclusive Policy & Governance.

Embedding ESG in academic governance: A case study approach. International Journal of Educational Strategy,

Corporate Diversity Responsibility (CDR™): Rethinking equity in organizational leadership. European Review of Social Innovation,

Fagerland, B.S., & Johansen, M. (2021). The SHEconomy effect: Driving gender equity in policy and business. Journal of Gender Economics,

 

Ubaldo Comite | Corporate Social Responsibility (CSR) | Best Academic Researcher Award

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Prof Dr. Ubaldo Comite | Corporate Social Responsibility (CSR) | Best Academic Researcher Award

Prof Dr. Ubaldo Comite, University “Giustino Fortunato”, Italy

Prof. Dr. Ubaldo Comite is a distinguished Italian academic and researcher with a multifaceted background in economics, law, and public administration. Born in Cosenza 🇮🇹 on June 14, 1971, he has built a remarkable career that blends rigorous scholarship with practical expertise. He holds multiple degrees, including Law ⚖️, Economics and Commerce 💼, Banking Economics 🏦, and Statistics 📊. His academic journey is complemented by advanced Masters’ degrees in Healthcare Management 🏥 and Business Administration 📈, showcasing a commitment to interdisciplinary learning. As a Professor at Università della Calabria 🎓, he has been actively involved in teaching, research, and public administration consulting. His work emphasizes innovation, sustainability, and efficiency in public and non-profit sectors 🌍. Prof. Comite’s blend of deep theoretical knowledge and real-world impact underscores his status as a leading figure in economic and managerial sciences. 🏆

Profile 👨‍🏫🌟

Scopus

Education 🎓📖🧑‍🎓

Prof. Dr. Comite’s educational path is distinguished by excellence and diversity. He graduated with top honors from Liceo Ginnasio B. Telesio 🏫 with a High School Diploma in Classics, scoring 60/60 🏅. He earned degrees in Law ⚖️, Economics and Commerce 💼, Banking Economics 🏦, and Statistics 📊, all from the Università degli Studi di Messina. His postgraduate journey includes two Masters’ degrees in Management of Healthcare Authorities 🏥 and Business Administration 📈 from the prestigious FOR.COM Consortium in Rome, both with highest marks (110/110 with honors). He also holds a specialized Master’s in Sustainable Development Economics 🌱 from Università Magna Graecia. His continuous pursuit of knowledge is marked by advanced training courses and summer schools in regulatory economics, cooperative enterprises, and public accounting 🧾. This robust academic foundation enables him to tackle complex economic and managerial challenges with a holistic approach. 📚

Experience 💼🏛️📊

Prof. Dr. Ubaldo Comite has accumulated extensive experience in academia, research, and public administration. Since 2002, he has actively contributed to research projects focused on management control in public sectors, especially airports and healthcare authorities 🛫🏥. His PhD research on municipal unions examined development strategies and economic efficiency for local governments 🏙️. He has been awarded significant research grants and bursaries, including projects on local authority budget reforms and fundraising in non-profit organizations 🤝. Currently, he collaborates with the Research Institute of Certified Accountants in Rome and is a member of international research networks such as ATINER in Athens 🇬🇷. His roles extend beyond teaching to impactful consultancy and knowledge dissemination in economic governance and public financial management 🏛️. His work consistently bridges theory with policy application, contributing to better governance and public resource optimization. 🔍

Research Interests 🔬📈🌍

Prof. Dr. Comite’s research interests lie at the intersection of public administration, economics, and sustainable development. He focuses on management control systems 🛠️, performance measurement in public entities, and economic reform of local government finance 🏛️💰. Another key area is the nonprofit sector’s fundraising systems and organizational efficiency 🤲. He explores innovative governance models, such as municipal unions and cooperative enterprises, aiming for enhanced social cohesion and economic sustainability 🌿. His interdisciplinary approach includes regulatory economics, public accounting, and human resource integration in public institutions 👥. Sustainability economics and environmental regulatory frameworks also form a core part of his inquiry, reflecting a commitment to balancing economic growth with social responsibility 🌎. This breadth of interests positions Prof. Comite as a forward-thinking scholar influencing public sector reform globally. 🌐

Awards & Honors 🏆🎖️🎓

Prof. Dr. Comite has earned several prestigious recognitions throughout his career. His outstanding academic performance in multiple Masters’ programs with top marks (110/110 with honors) highlights his intellectual excellence 🎓🏅. He received a significant research grant in 2005 for pioneering work on local authority budget reforms 💼💡 and was awarded a bursary in 2008/09 for impactful research on fundraising in non-profits 🤝. His membership in leading research institutions like ATINER and collaboration with the Research Institute of Certified Accountants underscores his respected status in the academic community 🌍📜. Moreover, his participation in high-level training seminars and summer schools in economics and public management reflects continuous professional development and recognition of his expertise. These accolades attest to his dedication to advancing knowledge and practical improvements in public administration and economic governance. 🏅

Publications 📚📝🔗

Does green entrepreneurial orientation impact entrepreneurial success through green innovation capability in the manufacturing and services sector of emerging economies?

Beyond the Surface: Navigating Sustainability Disclosure in European Union Ports

Healing leaders: Altruism and psychological safety as antidotes to burnout in health care settings

Chuangwei Liu | Sustainable development | Best Researcher Award

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Prof. Dr. Chuangwei Liu  – Sustainable development  –  Best Researcher Award

Alignment with Award Category

Dr. Chuangwei Liu’s groundbreaking research in sustainable catalysis, computational materials science, and machine learning-based modeling aligns perfectly with awards recognizing excellence in Sustainable Development, Computational Chemistry, and Advanced Materials Research. His innovative approach contributes directly to green energy solutions, carbon reduction, and industrial efficiency, making him a prime candidate for such accolades.

 

Chinese Academy of Sciences | China

Profile

Orcid

🎓Early Academic Pursuits 

Education and Training

Chuangwei Liu’s academic journey began at Northeastern University, China, where he earned a Bachelor of Science in Metallurgical Engineering (2008–2012). His undergraduate studies laid a strong foundation in materials science, thermodynamics, and process engineering, igniting his passion for advanced materials research.

💼Professional Endeavors 

Academic Positions

Dr. Liu’s career has spanned multiple countries and industries, reflecting his versatility and global impact. Mechanical Engineer, Helios Oil and Gas Equipment, Houston, USA (2014–2016): Before his Ph.D., he worked on advanced mechanical systems, gaining hands-on experience in industrial applications of materials science. Postdoctoral Fellow, Technical University of Denmark (2019–2022): He further refined his expertise in computational materials science, focusing on catalyst design and sustainable energy applications. Associate Professor, Northeastern University, Shenyang, China (2022–2023): Returning to China, he took on a faculty role, mentoring students and leading cutting-edge research in computational chemistry. Professor, Chinese Academy of Sciences, Dalian, China (2023–Present): Currently, he is a full professor at one of China’s premier research institutions, where he continues to push the boundaries of catalyst design and materials theory.

📚Contributions and Research Focus on Sustainable development

Dr. Liu’s research centers on multi-scale quantum mechanics simulations to understand reaction mechanisms at an atomic level and rationally design advanced materials for industrial catalysts. His key contributions include: Development of materials theory for designing new catalysts, which has led to improved industrial processes and energy-efficient solutions. Accelerated discovery of novel materials through computational modeling, bridging theory and real-world applications. Computational method development using machine learning, enabling predictive modeling for materials science.

🏆Accolades and Recognition 

Dr. Liu’s work has been widely recognized through prestigious awards: JACS Young Investigators 2020 by the Journal of The American Chemical Society – A prestigious recognition of outstanding contributions to chemistry. Most Popular Article in 2019 for Journal of Materials Chemistry A, awarded by the Royal Society of Chemistry. Postgraduate Publications Award (PPA), Monash University (2019) – Recognizing his groundbreaking Ph.D. research.

🌍 Impact and Influence 

Community Impact

As a researcher and educator, Dr. Liu has significantly influenced both academia and industry: Teaching & Mentorship: He has guided numerous undergraduate and graduate students, teaching courses in Physical Chemistry and Computational Materials Science at Northeastern University. Research Leadership: As the Principal Investigator (PI) of major research projects, he has secured substantial funding, including:

    • China’s National Key R&D Programme (2024–2026): A$ 680,000
    • Start-up Funding of Northeastern University (2023–2025): A$ 170,000
    • Fundamental Research Funds for Central Universities (2023–2024): A$ 21,000

 

🔮Legacy and Future Contributions 

Dr. Liu’s pioneering research is set to leave a lasting impact in the fields of sustainable materials science and computational chemistry. His future contributions are expected to: Advance machine learning-driven catalyst design, optimizing reaction pathways for cleaner energy production. Enhance global collaboration, bringing together researchers from China, Europe, and the U.S. Train the next generation of scientists, ensuring continuity in cutting-edge materials research.

Conclusion

Dr. Chuangwei Liu exemplifies the fusion of academic excellence, scientific innovation, and industrial impact. With a distinguished career spanning multiple disciplines and institutions, his research in computational chemistry and sustainable catalysis continues to shape the future of energy and materials science. As a professor, mentor, and thought leader, he remains dedicated to advancing knowledge, fostering innovation, and contributing to a more sustainable world.

📚Publications

2D, Metal‐Free Electrocatalysts for the Nitrogen Reduction Reaction

Authors:  Chuangwei Liu; Ang Tian; Qinye Li; Tianyi Wang; Gaowu Qin; Song Li; Chenghua Sun

Journals: Advanced Functional Materials

Knowledge‐Driven Design and Lab‐Based Evaluation of B‐doped TiO2 Photocatalysts for Ammonia Synthesis

Authors: Chuangwei Liu; Derek Hao; Jin Ye; Sheng Ye; Fengling Zhou; Hongbo Xie; Gaowu Qin; Jiating Xu; Jian Liu; Song Li et al.

Journals: Advanced Energy Materials

Bulk-immiscible CuAg alloy nanorods prepared by phase transition from oxides for electrochemical CO2 reduction

Authors:  Yihong Yu; Di Wang; Yimeng Hong; Teng Zhang; Chuangwei Liu; Jing Chen; Gaowu Qin; Song Li

Journals: Chemical Communications

Oxygen-regulated carbon quantum dots as an efficient metal-free electrocatalyst for nitrogen reduction

Authors:  Yaqian Han; Xiaoteng Ding; Jingrui Han; Yanfeng Fang; Zhaoyong Jin; Wenhan Kong; Chuangwei Liu

Journals: Nanoscale

huidan huang | corporate social responsibility | Best Researcher Award

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Dr. huidan huang  –  corporate social responsibility  –  Best Researcher Award

Alignment with Award Category

Dr. Huidan Huang’s research focus, innovative methodologies, and impactful contributions align perfectly with the Best Researcher Award or Excellence in Innovation category. Her dedication to addressing real-world challenges in CSR through cutting-edge research and her ability to translate insights into practical solutions make her a strong contender for this award.

 

nanjing university science and technolgy | China

 

🎓Early Academic Pursuits 

Education and Training

Huidan Huang, currently a Lecturer at Nanjing University of Science and Technology, has built a strong academic foundation that fuels her impactful work in corporate social responsibility (CSR). Her early academic journey was marked by a keen interest in the dynamics of organizational behavior and digital responsibility. With a focus on understanding the evolving landscape of CSR, she dedicated her studies to the governance challenges emerging in platform economies. Her research rigor, combined with her commitment to addressing real-world problems, laid the groundwork for her impactful career in academia and research.

💼Professional Endeavors 

Academic Positions

As a Lecturer at Nanjing University of Science and Technology, Huidan Huang plays a pivotal role in shaping future researchers and professionals in the field of CSR. Her professional journey is characterized by her active engagement in exploring complex issues related to platform enterprises and digital governance. Dr. Huang has undertaken significant research projects, including: Governance of Commercial Fraudulent Behaviors in the Platform Economy: This research addresses fraudulent behaviors that undermine trust and transparency in platform-based business models. Lack and Governance of Information Responsibility in the Platform Economy: Her study investigates the re-identity matching effect of platform element entities in multiple dimensions, providing a framework for enhancing accountability and responsibility.

 

📚Contributions and Research Focus on corporate social responsibility

Huidan Huang’s contributions to the field of CSR are multifaceted and impactful. Her research focuses on:

  1. Structural Dimensions and Digital Responsibility: Dr. Huang has delved into the construction of models that address the structural dimensions of platform enterprises’ digital responsibility. Her work is grounded in organizational identity theory and offers a robust framework for tackling emerging challenges in digital governance.
  2. Sustainable Practices and Community Engagement: By promoting sustainable supply chains and fostering community engagement, she has provided actionable strategies for enterprises to enhance their CSR performance.
  3. Psychological Dimensions in CSR: Her publication in Frontiers in Psychology titled “Distance-construal relationship: Mediating role of perceived control and moderating role of locus of control” demonstrates her ability to integrate psychological perspectives into CSR research.

 

🏆Accolades and Recognition 

Although her official accolades are not explicitly detailed, the significance of her research projects and their adoption by various enterprises highlights her recognition as a thought leader in CSR. Her academic excellence, innovative methodologies, and ability to address real-world problems have earned her respect and admiration in the academic and professional community.

🌍 Impact and Influence 

Community Impact

Huidan Huang’s research has had a profound impact on both academia and industry: Academic Impact: Her studies have enriched the understanding of CSR in the context of platform economies, paving the way for further research in this area. Her innovative use of organizational identity theory and focus on digital responsibility have inspired other researchers to explore new dimensions of CSR. Practical Influence: By providing actionable insights for addressing commercial fraud, governance gaps, and information responsibility, her work has influenced organizational policies and strategies. Enterprises have adopted her recommendations to improve transparency, accountability, and sustainability.

🔮Legacy and Future Contributions 

Huidan Huang’s legacy lies in her ability to bridge the gap between theory and practice in CSR research. She has set a benchmark for addressing governance challenges in the platform economy and fostering sustainable practices. Moving forward, Dr. Huang aims to expand her research to explore emerging issues in CSR, such as the ethical implications of artificial intelligence and the role of digital platforms in shaping societal norms. Her dedication to continuous learning and innovation ensures that her work will remain relevant and impactful.

Conclusion

Dr. Huidan Huang’s journey as a Lecturer at Nanjing University of Science and Technology and her contributions to the field of CSR highlight her commitment to addressing the challenges of a rapidly evolving digital economy. Through her research on governance, digital responsibility, and sustainable practices, she has made a significant impact on both academia and industry. Her focus on actionable strategies, combined with her academic rigor, makes her a pioneer in her field. As a researcher and educator, Dr. Huang continues to inspire others, leaving a lasting legacy in corporate social responsibility

📚Publications

  • Distance-construal relationship: Mediating role of perceived control and moderating role of locus of control

    Authors: Huang, H.-D., Zhang, Q.

    Journals: Frontiers in Psychology

  • Category theory-based emotional intelligence mapping model for consumer-E-business to improve E-commerce

    Authors: Huang, H., YI, K., Lakshmana Kumar, R., Praveena, V.

    Journals:  Aggression and Violent Behavior

  • Emotional intelligence for board capital on technological innovation performance of high-tech enterprises

    Authors: Huang, H., Wang, X., Sengan, S., Chandu, T.

    Journals:  Aggression and Violent Behavior

Hari kumar Suberi | Energy and Environment | Best Researcher Award

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Dr. Hari kumar Suberi –  Energy and Environment –  Best Researcher Award

Trier University of applied sciences, HBK Braunschweig design research, College of science and technology | Bhutan

      Profil

Scopus

Scholar

📍Current Position

Hari Kumar Suberi serves as a dedicated Research Scholar at Hochschule Bielefeld – University of Applied Sciences and Arts (HSBI), Germany, and the College of Science and Technology, Bhutan. Alongside his academic role, he works as a freelance research and development consultant, addressing critical issues surrounding energy and environmental impacts.

 

📝Publication Achievements

Hari has authored six research articles published in reputable SCI and Scopus-indexed journals, reflecting his in-depth expertise in energy and environmental studies. Additionally, his contribution to a book chapter (ISBN: 9781003131878) underscores his commitment to advancing knowledge in his field.

 

🔍Ongoing Research

Currently, Hari is focused on a pivotal socio-cybernetic inquiry exploring how rural socio-technical societies can become more sustainable in the future. His ongoing research integrates innovative methodologies such as system design and the research through design approach, highlighting his commitment to addressing real-world challenges.

 

🔬 Research Interests

Hari’s primary areas of interest include:

Energy and Environment 🌍

100% renewable energy strategies 🔋

Sustainable development research 🏞️
His work emphasizes practical solutions that promote sustainability and improve global energy equity.

 

🎓Academic Background

Hari’s academic journey is diverse and impactful. While he is affiliated with Hochschule Bielefeld and the College of Science and Technology, Bhutan, he also brings five years of consultancy experience, making him uniquely positioned to bridge academia and real-world applications.

 

🏆Scholarships and Awards 

Hari’s professional excellence is evident through his memberships in prestigious networks:

DAAD Lifelong Alumni

IMAT Alumni

UN Green Public Procurement and SDG Network South Asia

 

🧬Bioinformatics 

While primarily focused on energy and environment, Hari has leveraged bioinformatics principles to analyze environmental data and optimize sustainable energy strategies. His interdisciplinary approach showcases his ability to adapt cutting-edge technologies for practical applications.

 

🌐Professional Associations 

Hari actively collaborates with prominent institutions, including:

Trier University of Applied Sciences

HBK Braunschweig Transformation Design Institute

Hochschule Bielefeld – University of Applied Sciences and Arts

College of Science and Technology, Bhutan

 

 📚Training & Workshops 

Hari has participated in numerous training programs and workshops that focus on sustainable development goals (SDGs), energy policy, and environment-friendly technologies. These experiences have equipped him with the skills needed to tackle complex challenges in his research.

 

🎤Oral Presentations and🗣️Thought Leadership 

An accomplished speaker, Hari has delivered several presentations at international conferences, sharing his insights on renewable energy strategies and environmental consulting. His engaging presentations underscore his ability to translate complex ideas into actionable solutions.

 

🧑‍🔬Tasks Completed as a Researcher 

Hari has successfully:

Designed and implemented innovative sustainable energy systems.

Conducted in-depth analyses of environmental impacts.

Published influential research articles that guide policymakers and industry leaders.

Provided consulting services to public offices on energy and environmental solutions.

 

🚀Success Factors 

Hari attributes his success to:

Interdisciplinary collaboration: Working across various institutions and fields.

Innovative thinking: Integrating biomimetic and AI-driven design optimization in energy systems.

Commitment to sustainability: Ensuring his research aligns with global goals for a greener future.

 

citations

Citations             13

h-index                2

i10-index             0

 

🧪Publications & Laboratory Experience

Hari’s laboratory work focuses on developing sustainable energy solutions. With six impactful journal articles, his research offers practical insights into transitioning to 100% renewable energy systems.

 

🔍 Conclusion

Hari Kumar Suberi exemplifies the ideal Research Scholar with his dedication to energy and environmental research, groundbreaking publications, and impactful consulting projects. His interdisciplinary approach, professional associations, and commitment to sustainability position him as a strong candidate for the Best Researcher Award. Recognition through this award would be a fitting acknowledgment of his outstanding contributions to society and academia. 🌟

📚Publications

  • Rooftop solar PV in Bhutan: A systemic analysis of feed-in-tariff program

        Authors: Suberi, H.K., Asif, M., Nadeem, T.B.

        Journal:  Energy for Sustainable Development, 

  • Forecasting daily solar radiation: An evaluation and comparison of machine learning algorithms

        Authors: Nadeem, T.B., Ali, S.U., Asif, M., Suberi, H.K.

        Journal:  AIP Advances, 

  • Research Analysis of Built Environment as a System: Implementing Research Through Design Methodology

        Authors: Suberi, H.K.
        Journal:  Frontiers in Built Environment, 

Kai Chen | Green marketing strategy | Best Researcher Award

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Prof Dr. Kai Chen – Green marketing strategy – Best Researcher Award

 

Beijing Forestry University | China

Professional Engagements

Dr. Chen is actively involved in professional organizations. He has served as the deputy director of the Green Consumption and Green Marketing Committee of the China University Marketing Research Association. His expertise is also recognized through his role as an expert reviewer for journals such as Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Journal of Environmental Management.

Profiles 

Scopus

📍Current Position

Dr. Kai Chen is the esteemed Head of the Department of Marketing at Beijing Forestry University, China. With a robust academic and professional background, Dr. Chen is renowned for his significant contributions to marketing management, particularly in the realms of green consumption and online consumer behavior.

📝Publication Achievements 

Journals Published

He has published 17 academic articles in prestigious journals indexed by SCI or SSCI, contributing valuable insights into the field of marketing.

 

🔍Ongoing Research 

Dr. Chen has led and completed more than ten major research projects, including those funded by the National Social Science Fund of China (Grant No. 13CJY090), the Social Science Fund of Beijing (Grant No. 14GJB048), and a major project by the National Social Science Fund of China (Grant No. 20ZDA087). Currently, he is engaged in two ongoing research projects: one funded by the Social Science Fund of Beijing (Grant No. 23&ZD096) and another by the Fundamental Research Funds for the Central Universities (Grant No. 2023SKY02). His research contributions are well-recognized, with a citation index of 265 in SCI and Scopus databases.

🔬Research Interests 

Dr. Chen has successfully completed over 10 major research projects, including those funded by the National Social Science Fund of China and the Social Science Fund of Beijing. He is currently working on two ongoing projects, showcasing his continued engagement and leadership in cutting-edge research. His work has garnered significant recognition, with 265 citations in SCI and Scopus databases. Additionally, he has been involved in five consultancy or industry-sponsored projects, reflecting his impact beyond academia.

🎓Academic Background 

Dr. Kai Chen is a distinguished professor of marketing management at Beijing Forestry University. He has contributed significantly to the field, notably as a co-author of the acclaimed textbook The General Theory of Marketing. His research primarily explores consumer behavior, with a particular focus on green consumption and online consumption behavior, as well as green production behaviors among farmers. With over 100 published academic articles, Dr. Chen demonstrates extensive expertise and a robust academic portfolio.

🏆Scholarships and Awards 

Dr. Chen is a candidate for the Best Researcher Award, recognizing his outstanding contributions to the field of marketing management and sustainable practices.

🌐Professional Associations 

His roles as deputy director of the Green Consumption and Green Marketing Committee and as an expert reviewer for reputable journals reflect his leadership and influence in the field. His collaborations with international scholars further emphasize his global impact and commitment to advancing marketing research.

 📚Training & Workshops 

His work has been influential in shaping contemporary understanding of green consumption and production behaviors. He has also been involved in 5 consultancy and industry-sponsored projects, further bridging the gap between academic research and practical application.

🎤Oral Presentations 

Dr. Chen has been involved in five consultancy or industry-sponsored projects, applying his expertise to real-world marketing challenges and strategies.

🧑‍🔬Tasks Completed as a Researcher 

Dr. Chen holds prominent positions in professional organizations: Deputy Director of the Green Consumption and Green Marketing Committee of the China University Marketing Research Association. Expert reviewer for Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Journal of Environmental Management.

🚀Success Factors 

Negative-framed messages combined with injunctive norms are more effective, while positive-framed messages work better with descriptive norms, especially in different dining scenarios (e.g., business banquets vs. family gatherings). Competence-oriented messages boost green purchase intentions when advertisements lack green appeals, whereas warmth-driven messages are more effective for green appeals.

🧪Publications & Laboratory Experience

Dr. Chen has published four notable books with ISBNs in the marketing field: Green Marketing (ISBN 978-7-302-62439-4) Marketing (ISBN 978-7-300-26717-3) Marketing Research (ISBN 978-7-300-31457-0) Marketing Research and Analysis (ISBN 978-7-300-29014-0)

📚Publications: