Manjula Salimath | Strategy Evaluation | Best Researcher Award 

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Prof Dr . Manjula Salimath - Strategy Evaluation - Best Researcher Award 

University of North Texas | United States

Author Profile 

Early Academic Pursuits

Her academic journey is characterized by a deep-seated commitment to understanding the intricate dynamics of entrepreneurship and organizational psychology. Her academic odyssey commenced with a Ph.D. in Entrepreneurship and Strategy from Washington State University, USA, where she delved into the exploration of social institutions and culture as drivers of cross-national entrepreneurial activity. This foundational research laid the groundwork for her subsequent scholarly endeavors, establishing her as a pioneering figure in the field.

Professional Endeavors

As a Full Professor in the Department of Management at the University of North Texas, Shehas played a pivotal role in shaping the academic landscape. Her leadership extends beyond the classroom, having served as the Master's Program Director and garnered accolades such as the Educator of the Year and Exemplary Online Teacher & Course Designer awards. Moreover, her tenure as the President of the Southwest Academy of Management underscores her influential presence in the academic community.

Contributions and Research Focus in Strategy Evaluation

Her scholarly contributions encompass a diverse array of topics spanning entrepreneurship, sustainability, and organizational dynamics. Her research publications in esteemed journals and edited volumes reflect her keen insights into complex phenomena such as environmental intrapreneurship, venture capital, and innovation measurement. Furthermore, her pioneering work in areas such as carbon footprint analysis and dynamic holism in enterprise has garnered widespread acclaim, positioning her as a thought leader in the field.

Accolades and Recognition

Throughout her illustrious career,She has been the recipient of numerous awards and honors, underscoring the profound impact of her contributions. From prestigious accolades such as the President's Council Teaching Award to recognition from esteemed organizations like the Federation of Business Disciplines, her achievements serve as a testament to her unwavering dedication to excellence in academia.

Impact and Influence

Her influence extends far beyond the confines of academia, permeating into the realms of policy, practice, and societal change. Her research endeavors have shed light on pressing issues such as sustainable consumption, corporate governance, and technological innovation, offering invaluable insights that resonate with scholars, practitioners, and policymakers alike. Through her scholarly pursuits and leadership roles, she continues to shape the discourse surrounding entrepreneurship and organizational psychology, driving positive change on both local and global scales.

Legacy and Future Contributions

As her illustrious career enters its next phase, her legacy of excellence and innovation serves as a beacon for future generations of scholars. With a steadfast commitment to advancing knowledge and addressing pressing societal challenges, she remains at the forefront of cutting-edge research in entrepreneurship and organizational psychology. Armed with a wealth of experience, a passion for teaching, and a relentless pursuit of scholarly inquiry, her future contributions are poised to leave an indelible mark on academia and beyond.

Citations
  • Citations            1166
  •  h-index              15
  • i10-index            18

Notable Publications

Strategy  Evaluation

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 Strategy  Evaluation

Introduction to Strategy Evaluation:

Strategy evaluation is the final, crucial phase in the strategic management process. After a strategy has been formulated and implemented, organizations must assess its effectiveness and whether it has achieved the desired objectives. Strategy evaluation involves analyzing performance, gathering feedback, and making necessary adjustments to ensure the ongoing relevance and success of the strategy.

Subtopics in Strategy Evaluation:

Key Performance Indicators (KPIs) and Metrics: Measuring the success of a strategy requires defining and tracking relevant KPIs and metrics. This subtopic explores the selection and use of performance indicators to assess strategy performance comprehensively.

Balanced Scorecard Analysis: The balanced scorecard framework provides a holistic approach to strategy evaluation, considering financial, customer, internal process, and learning and growth perspectives. This subtopic delves into the application of the balanced scorecard.

Benchmarking and Best Practices: Organizations often compare their performance and practices against industry benchmarks or best-in-class standards. This subtopic addresses benchmarking methodologies and the adoption of best practices.

SWOT Analysis Reassessment: Revisiting the organization's strengths, weaknesses, opportunities, and threats is essential in evaluating strategy. This subtopic covers how to conduct a SWOT analysis as part of the evaluation process.

Feedback and Learning Loops: Establishing feedback mechanisms and learning loops helps organizations gather insights from strategy implementation. This subtopic explores methods for collecting feedback from employees, customers, and stakeholders and using this information to improve strategy.

Risk Assessment and Contingency Planning: Evaluating risks associated with strategy execution is vital. This subtopic addresses how to assess risks, develop contingency plans, and mitigate unforeseen challenges.

Financial Analysis and Return on Investment (ROI): Assessing the financial impact of the strategy is crucial. This subtopic focuses on financial analysis techniques, ROI calculations, and the alignment of financial results with strategic goals.

Competitor and Market Analysis: Ongoing analysis of the competitive landscape and market trends helps in evaluating strategy effectiveness. This subtopic explores methods for continuous competitive and market assessment.

Scenario Analysis and Sensitivity Testing: Organizations may perform scenario analysis and sensitivity testing to understand how changes in external factors affect the strategy. This subtopic covers these analytical methods.

Strategy Review and Adaptation: Regular strategy review sessions and adaptation processes are essential for responding to changing conditions. This subtopic discusses how organizations can implement systematic review and adaptation practices.

Strategic Planning
Strategic Planning Introduction to Strategic Planning: Strategic planning is the systematic process through which organizations define their vision, mission, and long-term goals, and then devise a set of actionable strategies
Environmental Analysis
Environmental Analysis Introduction to Environmental Analysis: Environmental analysis is a critical component of strategic planning in business and management. It involves the systematic examination of the external and internal factors
Strategy Formulation
Strategy Formulation Introduction to Strategy Formulation: Strategy formulation is a critical phase in the strategic management process. It involves the development of a clear and effective strategy that aligns with
Strategy Implementation
 Strategy Implementation Introduction to Strategy Implementation: Strategy implementation is the phase in the strategic management process where organizations take concrete actions to put their strategic plans into practice. It involves
Strategy  Evaluation
 Strategy  Evaluation Introduction to Strategy Evaluation: Strategy evaluation is the final, crucial phase in the strategic management process. After a strategy has been formulated and implemented, organizations must assess its
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) Introduction to Corporate Social Responsibility (CSR): Corporate Social Responsibility (CSR) is a business approach that emphasizes an organization's commitment to ethical, social, and environmental responsibilities beyond
Strategic Leadership
Strategic Leadership Introduction to Strategic Leadership: Strategic leadership is a critical aspect of effective management, encompassing the ability to envision and communicate a compelling strategic direction for an organization while
Competitive Advantage
 Competitive Advantage Introduction to Competitive Advantage: Competitive advantage is the strategic edge that a company possesses over its competitors in the marketplace. It is the unique combination of resources, capabilities,
Industry Analysis
Industry Analysis Introduction to Industry Analysis: Industry analysis is a systematic process of examining the structure, dynamics, and competitive forces within a specific industry or market. It helps organizations gain
Resource-based View of the Firm
 Resource-based View of the Firm Introduction to Resource-based View of the Firm (RBV): The Resource-based View of the Firm (RBV) is a strategic management framework that focuses on the internal