ALEXIOS KAPONIS | Marketing Strategy | Best Paper Award

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Mr. ALEXIOS KAPONIS | IONIAN UNIVERSITY | Best Paper Award

Mr. ALEXIOS KAPONIS, IONIAN UNIVERSITY, Greece.

Mr. Alexios Kaponis is a dedicated Data Scientist currently contributing to the National Research Centre for Physical Sciences (NCRS) “Demokritos.” Born on August 6, 1987, in Patras, Greece, Alexios has cultivated a strong foundation in cultural management and cutting-edge technology. His academic journey and professional career reflect a passion for bridging the gap between data science and practical applications, particularly within digital marketing and artificial intelligence domains. Alexios is known for his analytical mindset and innovative approach to intelligent software solutions, driving impactful advancements in machine learning and AI-driven business practices.

Profile 👨‍💻

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Education 🎓

Alexios earned his diploma in Cultural Management from the Department of Management of Cultural Environment and New Technologies at the University of Ioannina in 2009. He further advanced his expertise by obtaining a Master’s degree in Technologies and Management from the Department of Information and Communication Systems Engineering, University of the Aegean, in 2017. Currently, he is pursuing a PhD in Computer Science at the University of the Ionian Islands. His doctoral research focuses on “Data analysis in digital marketing using machine learning and artificial intelligence techniques,” emphasizing ethical dimensions and business analysis in e-commerce.

Professional Experience 💼

Alexios has amassed significant experience working with the National Research Centre for Physical Sciences (NCRS) “Demokritos” as an Intelligent Software Solutions specialist. He actively participates in large-scale projects such as the Digital Innovation Hub Ahedd under the European Union and the MANOLO Integration project, focusing on machine learning, fraud detection, and risk prediction. His role includes data analysis, web analytics, and proposing new AI-driven technical tools. Additionally, Alexios has served as a computer educator in public professional training institutes in Patras and Egio, where he taught Excel, web design, and IT skills, also working as an examiner in national qualification certification bodies.

Research Interests 🤖

Alexios’s research interests lie in natural language processing, large language models, big data mining, semantic web technologies, and artificial intelligence. He focuses on applying machine learning techniques to digital marketing and e-commerce, striving to innovate ethical AI practices in business analytics. His work explores the intersection of AI tools and real-world applications, emphasizing trustworthy performance and efficiency in data-driven decision-making environments.

Awards and Recognitions 🏆

Alexios has been recognized for his professional contributions and commitment to lifelong learning. Notably, he was distinguished by the General Secretariat for Lifelong Learning for successfully completing a 25-hour seminar on training teachers in vocational education for adults. His consistent engagement in professional training and his role in various EU-funded projects highlight his dedication to advancing data science applications in Greece.

Selected Publications 📚

Enhancing User Experiences in Digital Marketing Through Machine Learning: Cases, Trends, and Challenges

Assist of AI in a Smart Learning Environment
Case study analysis of medical and pharmaceutical chatbots in digital marketing and proposal to create a reliable chatbot with summary extraction based on users’ keywords.

Guangyong Zhang | Marketing Strategies | Best Researcher Award

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Dr. Guangyong Zhang | Marketing Strategies | Best Researcher Award

Dr. Guangyong Zhang, Wuxi University, China

Dr. Guangyong Zhang is currently serving as a Lecturer at the Department of Public Basic Education, Wuxi University, China 📚. With a research background deeply rooted in control science and engineering, he has developed expertise in complex network modeling, energy systems, and data-driven analysis of economic behavior. Since 2021, he has been an active member of Wuxi University’s teaching faculty, contributing both to undergraduate education and interdisciplinary research. Dr. Zhang’s academic journey is characterized by consistent growth through rigorous academic training and active participation in national and regional research projects. His scholarly focus on system dynamics and network science has earned him publications in reputable international journals. Dr. Zhang remains committed to advancing applied research and interdisciplinary collaboration in systems engineering and sustainable development 🔬🌱.

📄✨ Profile

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🎓 Education

Dr. Guangyong Zhang holds a Ph.D. (2017–2021) and M.Sc. (2014–2017) in Control Science and Engineering from Jiangsu University 🎓. His undergraduate training was in Information and Computational Science at Chuzhou University (2009–2013), which provided a strong foundation in mathematics and algorithmic thinking. Throughout his academic progression, Dr. Zhang cultivated a keen interest in system dynamics, nonlinear control, and computational modeling. His doctoral research focused on structural transformation under carbon neutrality and spatiotemporal analysis in diffusion systems. The combination of computational science and control engineering has enabled him to develop interdisciplinary solutions across energy, economics, and environmental modeling. This diverse academic background supports his robust research trajectory and pedagogical contributions in higher education 🧠💡.

🏢 Experience

Dr. Zhang has served as a Lecturer in the Department of Public Basic Education at Wuxi University since October 2021 🏫. In this role, he teaches foundational courses in mathematics and control systems while actively engaging in collaborative research projects. His academic career began with comprehensive graduate research experience at Jiangsu University, followed by direct involvement in several major national research initiatives. Over the last five years, he has participated in multiple NSFC projects and municipal-level innovation programs, demonstrating consistent research productivity and institutional engagement. His practical experience is complemented by his theoretical contributions in dynamic network modeling and energy economics 🔄📈. Dr. Zhang also plays a mentoring role in guiding students through their early academic and research endeavors.

🔬 Research Interests

Dr. Guangyong Zhang’s research interests span complex networks, spatiotemporal dynamics, diffusion processes, green development, and carbon neutrality modeling 🌍🧪. He specializes in the mathematical modeling of information and epidemic spread using reaction-diffusion systems, economic network behavior, and system robustness under structural perturbations. His investigations into energy market behavior, price fluctuation mechanisms, and environmental policy effects contribute to sustainable systems analysis. A notable direction in his research is the evolution of structural transitions in energy production and their systemic implications under carbon neutrality goals. By integrating control theory, network science, and real-world datasets, Dr. Zhang aims to offer actionable insights for decision-making in environmental and economic systems ♻️📉.

🏅 Awards

As of now, Dr. Guangyong Zhang has not received formal academic awards 🏵️. However, his ongoing involvement in key national-level research projects and multiple peer-reviewed publications in high-impact journals reflect his growing academic reputation and impact. His participation in NSFC-funded studies on network behavior, energy efficiency, and carbon productivity indicates recognition of his research potential and relevance. Dr. Zhang is also building his academic portfolio through international collaboration and interdisciplinary outreach. These efforts are positioning him as a rising scholar in systems control and environmental modeling, and he is poised for future recognition in the academic community 📘🧑‍🔬.

📚 Publication Top Notes

Event-Based Fuzzy H ∞ Control for Unreliable Nonlinear Networked Systems

Locality-Constraint Discriminative Nonnegative Representation for Pattern Classification

Dynamic Rebalancing of the Free-Floating Bike-Sharing System

Analysis of the gold fixing price fluctuation in different times based on the directed weighted networks

Research on the Transmission Ability of China’s Thermal Coal Price Information Based on Directed Limited Penetrable Interdependent Network

A Study on the Similarities and Differences of the Conventional Gasoline Spot Price Fluctuation Network between Different Harbors

The energy efficiency model under the market response and the evolutionary path under its regulation policy in China

📝 Conclusion

Considering his academic depth, impactful publication record, and sustained involvement in national scientific projects, Dr. Guangyong Zhang is highly suitable for the Best Researcher Award. His commitment to addressing real-world challenges—from network dynamics to green development—aligns with the values of innovation, applicability, and societal contribution that such awards celebrate. With continued momentum and increased visibility, Dr. Zhang is poised to emerge as a thought leader in systems modeling and sustainable technology. 🎓🏅

Juan Ignacio Palacio Morena | Competitive Analysis and Market Positioning | Best Researcher Award

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Mr. Juan Ignacio Palacio Morena – Competitive Analysis and Market Positioning  – Best Researcher Award

Alignment with Award Category

Dr. Juan Ignacio Palacio Morena’s extensive contributions to economic research, academic administration, and international collaboration make him a strong candidate for awards in categories such as: Lifetime Achievement in Economics and Education, Excellence in Economic Research and Policy Development, Outstanding Contribution to International Academic Collaboration His teaching excellence, policy research, and leadership in university administration make him a distinguished figure in applied economics.

Universidad de Castilla-La Mancha | Spain

Profile

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🎓Early Academic Pursuits 

Education and Training

Dr. Juan Ignacio Palacio Morena was born in Madrid in 1951 and laid the foundation for his academic and professional career at Nuestra Señora del Recuerdo School in Madrid. His early interests were diverse, including sports, as he actively played basketball for Canoe N.C. Beyond sports, he displayed an early inclination towards leadership, serving as the President of the Spanish Federation of Christian University Communities (FECUM). His passion for economics led him to the Complutense University of Madrid (UCM), where he pursued a degree and later a Ph.D. in Economic Sciences. His time at UCM equipped him with a deep understanding of applied economics, labor markets, and industrial organization.

💼Professional Endeavors 

Academic Positions

career spans both academia and industry. Before fully transitioning into academia, he gained practical experience working for Fraser Española, EIDA, and AYSA, where he applied his economic expertise to real-world business challenges. His transition into academia began in 1976 at UCM, where he served as a professor until 1990. During this period, he developed a strong foundation in research and teaching, which later led to his role as a Spanish representative in the European Pool of Studies (EPOS), a European Commission initiative (1986–1991). Following his tenure at UCM, he joined the University of Castilla-La Mancha (UCLM), where he served in various capacities. His leadership roles at UCLM included: Vice-Rector for Research Director of the Department of Spanish and International Economic. He later became Vice-Rector for Economic Affairs at Menéndez Pelayo International University (UIMP) and was a member of the Regional Agency for University Quality of Castilla-La Mancha. These positions reflect his expertise in economic policy, institutional governance, and academic administration

📚Contributions and Research Focus on Competitive Analysis and Market Positioning

Dr. Palacio Morena’s contributions to academia are vast, spanning teaching, research, and academic management. His research has focused on: Labor and Industrial Economics – Examining workforce dynamics, employment policies, and industrial transformations in Spain. Social History – Analyzing economic trends through the lens of social structures and historical events. Spanish Economy – Assessing Spain’s economic growth, fiscal policies, and industrial development. He has supervised ten doctoral theses and directed various postgraduate programs, shaping the next generation of economists and policy analysts.

🏆Accolades and Recognition 

Dr. Palacio Morena has been recognized for his excellence in research and education. His honors include: Doctor Honoris Causa from the Autonomous University of Baja California – A testament to his contributions to academia on an international scale. Four National Research Awards – Recognizing his groundbreaking work in applied economics and labor studies. Invited Lecturer at Prestigious Latin American Universities – He has taught at:

    • San Francisco Javier University (Bolivia)
    • Institute of International Economics, University of Havana (Cuba)
    • Autonomous University of Baja California (Mexico)
    • Fluminense University of Rio de Janeiro (Brazil)
    • University of Buenos Aires (Argentina)

🌍 Impact and Influence 

Community Impact

Dr. Palacio Morena’s research and teachings have shaped economic policies, particularly in labor markets and industrial organization. His work in international economic studies has contributed to policy discussions and academic debates worldwide. His administrative roles at UCLM and UIMP helped strengthen institutional research frameworks, improve academic quality, and foster global collaborations. Through his mentorship, he has influenced numerous researchers and professionals who continue to contribute to the field of economics.

🔮Legacy and Future Contributions 

Even in retirement, Dr. Palacio Morena remains an active contributor to economic scholarship and education. His ongoing collaborations, research publications, and mentorship ensure that his influence endures. His legacy is defined by: A lifetime of academic excellence and research impact. International collaborations that bridge economic research between Spain and Latin America. A commitment to mentoring future economists and policymakers.

 

Conclusion

Dr. Juan Ignacio Palacio Morena’s career is a testament to dedication, intellectual rigor, and academic leadership. His contributions to economic research, teaching, and institutional development have had a lasting impact in Spain and Latin America. His recognition as a Doctor Honoris Causa, his multiple research awards, and his leadership in economic education reinforce his status as an eminent scholar. As he continues to contribute as a collaborating professor and researcher, his legacy remains influential, inspiring future generations of economists and academics.

📚Publications

Full Competition and Innovation

Authors: Juan Ignacio Palacio Morena; Alejandro Mungaray; LIZBETH SALGADO; Jaciel Ramsés Méndez-León

Journals: Sustainability

Prasad Naik | Marketing Strategy | Best Researcher Award

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Prof. Prasad Naik – Marketing Strategy – Best Researcher Award

 

Naik University of California | United States

      Profiles

📍Current Position

Prasad A. Naik is a distinguished Professor of Marketing at the Graduate School of Management, University of California, Davis. He has been a pivotal figure in marketing research, with a particular emphasis on the dynamics of advertising and marketing mix strategies. His office at Gallagher Hall, Room No. 3314, serves as a hub for students and colleagues seeking insights into marketing science.

 

📝Publication Achievements 

Journals Published

Prasad A. Naik’s publication record is extensive, with over 50 scholarly articles to his name. Some of his most notable works include: “A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays” (Journal of Marketing, 2022), which explores the intersection of consumer emotions and sales performance. “The Anatomy of the Advertising Budget Decision” (Journal of Marketing Research, 2020), a critical analysis of how companies allocate advertising budgets. “Cross-Media Consumption: Insights from Super Bowl Advertising” (Journal of Interactive Marketing, 2020), which examines the effects of multimedia advertising on consumer behavior.His work is frequently cited, demonstrating its significant impact on the field. Naik has been recognized with numerous awards, including the Frank Bass Award and the O’Dell Award Finalist, underscoring the long-term contributions of his research.

🔍Ongoing Research 

His ongoing research continues to push the boundaries of marketing science. His current projects focus on the dynamic interplay between advertising strategies and consumer behavior. He is particularly interested in how digital marketing platforms can be optimized using advanced analytics. His work often integrates insights from fields such as econometrics and operations research, making it highly interdisciplinary.

 🔬Research Interests 

His research interests are broad, covering various aspects of marketing science. These include: Advertising Dynamics: Understanding how advertising efforts evolve over time and their long-term impact on brand equity. Marketing Mix Strategies: Developing models to optimize the allocation of resources across different marketing channels. Big Data Analytics in Marketing: Utilizing large datasets to derive actionable insights for businesses.

🎓Academic Background 

His academic journey is impressive. He holds a Ph.D. in Marketing from the University of Florida, Gainesville, obtained in 1996. His education also includes an MBA in Marketing from the prestigious Indian Institute of Management Calcutta (IIMC) in 1987 and a B.S. in Chemical Engineering from the Institute of Chemical Technology (formerly UDCT) in 1984. His multidisciplinary background uniquely positions him to integrate technical and managerial perspectives in his research.

🏆Scholarships and Awards 

Throughout his illustrious career, He has received numerous accolades. In 2023, he was honored with the Don Schultz Award for Integrated Marketing Communications by Northwestern University, a testament to his significant contributions to the field. He has also been a Visiting Scholar at MIT and Columbia during the 2022-23 academic year, further highlighting his status as a leading expert in marketing.

His teaching excellence has been repeatedly recognized, as evidenced by multiple Professor of the Year Awards at UC Davis (1998, 2008, 2021). His ability to inspire and educate the next generation of marketing professionals is well acknowledged by both students and peers.

🌐Professional Associations 

He is deeply involved in professional service. He serves on the editorial boards of several leading journals, including: Senior Editor at Production and Operations Management (2019 – Present), Journal of Interactive Marketing (2008 – Present), Journal of Retailing (2022 – Present), Marketing Science (2007 – 2021).

His editorial work reflects his commitment to advancing the field of marketing by guiding the dissemination of cutting-edge research.

🔗Bioinformatics and Interdisciplinary Work 

His expertise extends beyond traditional marketing into bioinformatics, where he applies marketing models to understand complex biological systems. This interdisciplinary approach demonstrates his innovative thinking and ability to cross conventional academic boundaries.

 📚Training & Workshops 

He is a sought-after speaker and trainer, having delivered over 100 invited presentations worldwide. His keynote addresses at prestigious institutions like MIT Sloan School of Management, Harvard Business School, and Northwestern University’s Kellogg School of Management are particularly noteworthy. These engagements highlight his ability to translate complex research into practical insights for a wide audience.

 🎤Oral Presentations and🗣️Thought Leadership 

He is recognized as a thought leader in marketing, frequently invited to speak at global conferences and universities. His presentations often focus on the practical applications of his research, providing valuable insights to both academic and industry audiences. His participation in events such as the GuruSpeak Lectures at IIM Calcutta and the Thought Leaders Series at the Bengal Chamber of Commerce underscores his influence in shaping contemporary marketing thought.

 🧑‍🔬Tasks Completed as a Researcher 

Throughout his career, he has successfully completed numerous research projects that have had a lasting impact on both academia and industry. His work often involves the development of sophisticated models that can be applied in real-world marketing scenarios, bridging the gap between theory and practice.

 🚀Success Factors 

His success can be attributed to his deep understanding of both the theoretical and practical aspects of marketing. His ability to stay at the forefront of research while maintaining a strong connection to industry practices sets him apart from his peers. His legacy will undoubtedly be one of innovation, excellence, and significant contributions to the field of marketing.

 🧪Publications & Laboratory Experience

His laboratory experience, particularly in the field of marketing analytics, has led to groundbreaking publications. His research often involves collaboration with leading companies like Adobe, Disney, and T-Mobile, ensuring that his work remains relevant and impactful. His publication highlights include articles that have shaped the understanding of advertising dynamics, multimedia communications, and marketing mix strategies.

Citations
Citations        5779

h-index           30

i10-index        43

 📚Publications

 

How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy

     Authors: Wu, B., Chen, Y., Naik, P.A.

    Journals: Journal of Marketing

 

Sustainability Communications and Corporate Brand Associations

    Authors: Bharadwaj, N., Naik, P.A., Nath, P.

    Journals: Journal of Sustainable Marketing 

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

    Authors: Bharadwaj, N., Ballings, M., Naik, P.A., Moore, M., Arat, M.M.

    Journals: Journal of Marketing

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

    Authors: Kolsarici, C., Vakratsas, D., Naik, P.A.

    Journals: Journal of Marketing Research

Cross-Media Consumption: Insights from Super Bowl Advertising

   Authors: Bharadwaj, N., Ballings, M., Naik, P.A.

   Journals: Journal of Interactive Marketing