Profiles 

scholar

Scopus

📍Current Position

She currently holds the position of Professor and Executive Dean at the Institute for Big Data Research in Culture and Tourism at Beijing International Studies University, China. Her academic and administrative roles place her at the forefront of research and innovation in the fields of smart tourism and digital humanities. She has a strong academic and professional background that combines extensive research, teaching, and administrative experience.

📝Publication Achievements 

She has made significant contributions to the field of tourism and culture, with a remarkable publication record. She has published 86 papers, including 53 in English, 38 in SSCI, 6 in ISTP, and 3 in EI. Additionally, she has 16 CSSCI Chinese journal publications, 8 patents, and 1 software copyright. Her work has been cited 1357 times, with an H index of 18 and an I10 index of 31. This impressive citation record ranks her second among Mainland Chinese scholars in Google Scholar’s tourism management category.

🔍Ongoing Research 

Her ongoing research projects are diverse and impactful. These projects include the National Culture and Tourism Science and Technology Innovation Project, which focuses on developing a big data-assisted decision-making system for tourism governance. She is also leading a project commissioned by the Ministry of Culture and Tourism on smart tourism construction. Another notable project is funded by the Beijing Social Science Foundation Committee, which explores the overseas social media communication of Beijing’s image using big data. These projects highlight her commitment to advancing the application of big data and digital technologies in tourism and cultural studies.

🔬Research Interests 

Her research interests lie at the intersection of smart tourism, digital humanities, and cross-cultural communication in the digital era. She specializes in text quantitative analysis and spatial analysis based on big data, leveraging her strong innovative, scientific research, and teaching abilities to push the boundaries of these fields. Her work in these areas aims to enhance the understanding and development of digital culture, cultural tourism, and the application of big data in these domains.

🎓Academic Background 

Her academic journey is as distinguished as her professional one. She earned her Doctor of Philosophy in Human Geography from Peking University, where her dissertation focused on the perceptions of Chinese tourist destinations based on complex network theory and context analysis methods. She also holds a Master of Philosophy in Human Geography from Peking University and a Bachelor of Arts in Tourism Management from Beijing Forestry University. Her robust academic background has provided a strong foundation for her research and teaching endeavors

🏆Scholarships and Awards 

As a researcher, she  has completed numerous significant tasks. These include leading 79 scientific research projects with a total funding of RMB 18.75 million, publishing extensively, applying for patents, and contributing to the preparation of 15 books. She has also been involved in numerous collaborative projects and has served as a principal investigator on several high-profile research initiatives.

🚀Success Factors 

The success of her career can be attributed to her strong academic background, innovative research, and dedication to teaching. Her ability to secure significant research funding, publish extensively, and contribute to major projects demonstrates her expertise and leadership in her field. Her work’s recognition and impact further highlight her contributions to the advancement of smart tourism and digital humanities.

🧪Publications & Laboratory Experience

Her publication record is extensive, with 86 papers published across various journals and conferences. She has also been involved in the application of 8 patents and the development of 1 software copyright. Her laboratory experience includes leading projects on tourism and digital humanities, utilizing big data analysis, and spatial analysis techniques to advance research in these areas.

Citations