Prof. Lhoussaine ALLA | Marketing Strategies for Business Growth | Best Paper Award

Prof. Lhoussaine ALLA, Sidi Mohamed ben Abdellah University, Morocco.

Professor Lhoussaine ALLA is a distinguished Moroccan academic and a visionary leader in economic intelligence, management sciences, and sustainable development. He currently serves as a Professor at the National School of Applied Sciences (ENSA), Fez, affiliated with Sidi Mohamed Ben Abdellah University. With over 25 years of rich academic and administrative experience, he is also a dedicated researcher at the LAREMEF Laboratory. His scholarly pursuits focus on value creation, supply chain sustainability, tourism management, and economic transformation. Known for fostering academic excellence and research innovation, Prof. Alla has supervised numerous doctoral theses and played key roles in organizing international conferences and scientific journals. He is the Chairman of the Editorial Board of the African Journal of Business and Finance. His contributions bridge theory and practice, making lasting impacts on academia and industry alike. 🌟

👤 Profile 🔎

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🎓 Education 📘

Professor Lhoussaine Alla holds a Doctorate in Economic Sciences and Management (2018) from Sidi Mohamed Ben Abdellah University, Fez, where he explored value creation and the performance of Moroccan tourism companies. His academic training began as a secondary school teacher (1994–2002), progressed through teaching advanced technician and preparatory classes (2002–2019), and culminated in specialized doctoral research. He studied under the guidance of Professor Aziz Hmioui at the LABEMO research laboratory. His early focus on economics and management laid a strong foundation for later scholarly success. This academic journey not only equipped him with critical thinking and pedagogical excellence but also positioned him to make meaningful contributions to both educational institutions and research communities. 🎓🧠

👨‍🏫 Professional Experience 💼

Prof. Alla brings decades of progressive experience in teaching, research, and academic coordination. Since 2019, he has served as a teacher-researcher in Management Sciences at ENSA Fez. From 2020 to 2023, he coordinated the “Financial Engineering of Projects” program, and in 2023, he was appointed Head of the Department of Economic Intelligence, Languages, and Soft-Skills (INTELS). His earlier roles include Associate Professor across several Moroccan cities and a secondary school teacher in Economics and Management. He is deeply engaged in capacity building, academic leadership, and international collaboration. His academic responsibilities are enriched by his coordination of study days, colloquiums, and conference committees, strengthening ties between research and policy. 📈🎯

🔬 Research Interests 🧪

Prof. Alla’s dynamic research revolves around economic intelligence, supply chain management, tourism economics, soft-skills pedagogy, and smart data marketing. His work often intersects with sustainability and performance, especially within Moroccan industrial and tourism sectors. He supervises PhD theses in emerging themes like financial modeling of renewable mega-projects, supply chain risk, and behavioral finance in uncertain environments. His academic approach is highly interdisciplinary, drawing on economics, management, and data science. He explores innovative applications of smart data to enhance e-commerce efficiency and public-private synergies. Through his research, Prof. Alla contributes practical strategies that drive national competitiveness and sustainable business transformation. 💡🌱

🏆 Awards & Distinctions 🥇

Prof. Alla’s work has earned widespread academic respect. He has been instrumental in organizing international events such as CERSEDD 2023 and Colloquiums on Economic Transformations. He received institutional recognition for spearheading academic initiatives and coordinating influential conferences like the 7th Colloquium on Tourism Economics (2022). His leadership of the African Journal of Business and Finance (AJBF) showcases his commitment to open-access publishing and African scholarship visibility. These accolades underline his dedication to excellence in both teaching and research. He is a recognized voice in Morocco’s academic sphere, helping elevate discussions around fair trade, CSR, and business sustainability. 🏅🌐