Lina Zhong | Tourism marketing | Best Researcher Award

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Prof. Lina Zhong – Tourism marketing – Best Researcher Award

Beijing international studies university | China

Profiles 

scholar

Scopus

 

📍Current Position

She currently holds the position of Professor and Executive Dean at the Institute for Big Data Research in Culture and Tourism at Beijing International Studies University, China. Her academic and administrative roles place her at the forefront of research and innovation in the fields of smart tourism and digital humanities. She has a strong academic and professional background that combines extensive research, teaching, and administrative experience.

📝Publication Achievements 

She has made significant contributions to the field of tourism and culture, with a remarkable publication record. She has published 86 papers, including 53 in English, 38 in SSCI, 6 in ISTP, and 3 in EI. Additionally, she has 16 CSSCI Chinese journal publications, 8 patents, and 1 software copyright. Her work has been cited 1357 times, with an H index of 18 and an I10 index of 31. This impressive citation record ranks her second among Mainland Chinese scholars in Google Scholar’s tourism management category.

 

🔍Ongoing Research 

Her ongoing research projects are diverse and impactful. These projects include the National Culture and Tourism Science and Technology Innovation Project, which focuses on developing a big data-assisted decision-making system for tourism governance. She is also leading a project commissioned by the Ministry of Culture and Tourism on smart tourism construction. Another notable project is funded by the Beijing Social Science Foundation Committee, which explores the overseas social media communication of Beijing’s image using big data. These projects highlight her commitment to advancing the application of big data and digital technologies in tourism and cultural studies.

🔬Research Interests 

Her research interests lie at the intersection of smart tourism, digital humanities, and cross-cultural communication in the digital era. She specializes in text quantitative analysis and spatial analysis based on big data, leveraging her strong innovative, scientific research, and teaching abilities to push the boundaries of these fields. Her work in these areas aims to enhance the understanding and development of digital culture, cultural tourism, and the application of big data in these domains.

🎓Academic Background 

Her academic journey is as distinguished as her professional one. She earned her Doctor of Philosophy in Human Geography from Peking University, where her dissertation focused on the perceptions of Chinese tourist destinations based on complex network theory and context analysis methods. She also holds a Master of Philosophy in Human Geography from Peking University and a Bachelor of Arts in Tourism Management from Beijing Forestry University. Her robust academic background has provided a strong foundation for her research and teaching endeavors

🏆Scholarships and Awards 

she has received numerous scholarships and awards throughout her career. These accolades reflect her excellence in research, teaching, and her contributions to the field of tourism and culture. She has been recognized with several teaching awards, and her courses are highly regarded, with one of her online courses on MOOCs attracting over 10,000 students and ranking first in tourism-related courses.

🌐Professional Associations 

She is actively involved in several professional associations, contributing to the advancement of her field through her membership and participation in various academic and professional organizations. These affiliations provide her with platforms to collaborate with other experts, share her research findings, and stay updated with the latest developments in her areas of interest.

 📚Training & Workshops 

Throughout her career,  she has participated in and conducted numerous training sessions and workshops. These activities underscore her commitment to continuous learning and professional development. By sharing her expertise and knowledge, she has trained and mentored many students and young scholars, helping them to develop their skills and advance their careers.

🎤Oral Presentations 

he has delivered numerous oral presentations at national and international conferences, sharing her research findings and insights with the academic community. Her presentations are well-received and often highlight the innovative and impactful nature of her work in smart tourism and digital humanities.

🧑‍🔬Tasks Completed as a Researcher 

As a researcher, she  has completed numerous significant tasks. These include leading 79 scientific research projects with a total funding of RMB 18.75 million, publishing extensively, applying for patents, and contributing to the preparation of 15 books. She has also been involved in numerous collaborative projects and has served as a principal investigator on several high-profile research initiatives.

🚀Success Factors 

The success of her career can be attributed to her strong academic background, innovative research, and dedication to teaching. Her ability to secure significant research funding, publish extensively, and contribute to major projects demonstrates her expertise and leadership in her field. Her work’s recognition and impact further highlight her contributions to the advancement of smart tourism and digital humanities.

🧪Publications & Laboratory Experience

Her publication record is extensive, with 86 papers published across various journals and conferences. She has also been involved in the application of 8 patents and the development of 1 software copyright. Her laboratory experience includes leading projects on tourism and digital humanities, utilizing big data analysis, and spatial analysis techniques to advance research in these areas.

Citations

Citations      1558

h-index         19

i10-index      36

📚Publications:

Innovative Business Solutions Award

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Introduction: Welcome to the forefront of business innovation – the 'Innovative Business Solutions Award.' This esteemed accolade celebrates trailblazing individuals and organizations that have redefined industry standards through groundbreaking solutions. Join us in recognizing the pioneers of innovative business practices.

Award Eligibility: Open to businesses and individuals across industries, the 'Innovative Business Solutions Award' is designed for those who have demonstrated exceptional creativity and ingenuity in solving complex business challenges. There are no age limits, and nominees should showcase a track record of implementing innovative solutions.

Qualifications and Publications: Nominees should possess a strong business background with a focus on implementing innovative solutions. While academic qualifications are not mandatory, a proven track record of successfully implementing transformative business strategies will be a key consideration.

Recurrence and Evaluation Criteria: This annual award evaluates nominees based on the novelty and impact of their business solutions. Judges will consider the effectiveness of the solution in addressing specific challenges, the scalability of the innovation, and its contribution to the overall growth and sustainability of the business.

Submission Guidelines: Nominees are required to submit a comprehensive biography highlighting their role in the innovation, an abstract outlining the problem addressed and the solution implemented, and supporting files such as case studies, testimonials, or media coverage. Submissions must adhere to the guidelines provided on the online portal.

Recognition and Community Impact: Recipients of the award gain industry-wide recognition for their innovative business solutions. The 'Innovative Business Solutions Award' also emphasizes the positive impact nominees have on their communities, industries, and the broader business landscape.

Biography and Abstract: The biography should provide insights into the nominee's role in the innovation, highlighting key contributions and achievements. The abstract should succinctly describe the business challenge addressed, the innovative solution, and its impact.

Best Scholar Award

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Introduction: Welcome to the epitome of academic excellence – the 'Best Scholar Award.' This prestigious accolade honors individuals whose scholarly contributions have not only advanced knowledge but have also left an indelible mark on their respective fields. Join us in celebrating those who embody the spirit of relentless pursuit of knowledge and intellectual innovation.

Award Eligibility: The 'Best Scholar Award' is open to individuals aged 30 and above, recognizing seasoned scholars with a minimum of 15 years of academic experience. Nominees must hold a doctoral degree in their field and demonstrate a sustained commitment to scholarly pursuits.

Qualifications and Publications: Candidates are expected to possess a stellar academic background, showcasing excellence in research, teaching, and mentorship. Emphasis is placed on the quality and impact of publications, as well as their contribution to the advancement of knowledge in their discipline.

Recurrence and Evaluation Criteria: The 'Best Scholar Award' is an annual recognition. Evaluation criteria include the nominee's scholarly impact, research output, mentorship, and contributions to academic and professional communities. The emphasis is on originality, significance, and the lasting influence of the nominee's work.

Submission Guidelines: Nominees are required to submit a comprehensive biography highlighting their academic journey, an abstract summarizing their key contributions, and supporting files such as research papers, teaching materials, and commendations from peers. Submissions must be made through the online portal by the specified deadline.

Recognition and Community Impact: Recipients of the award not only gain recognition for their scholarly achievements but are also acknowledged for their positive influence on academic communities and their broader societal impact.

Biography and Abstract: The biography should encapsulate the nominee's academic journey, emphasizing key milestones and contributions. The abstract should provide a concise overview of the nominee's significant scholarly achievements, showcasing their impact on their field.

Best Scholar Award

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Introduction: Embark on a journey of academic excellence with the Best Scholar Award, where brilliance is celebrated, and futures are shaped. This award is a testament to the pursuit of knowledge and the impact it can have on the world.

Award Eligibility: Open to scholars of all ages, the Best Scholar Award recognizes academic prowess across disciplines. Whether you're a seasoned researcher or a promising student, if your work stands out, you're eligible!

Age Limits, Qualifications, and Publications: Age knows no bounds in the pursuit of knowledge. No formal qualifications are required; your dedication to scholarly pursuits is what matters. Published or unpublished, your research should demonstrate a commitment to advancing understanding in your field.

Evaluation Criteria: Excellence, originality, impact, and contribution to the field are the pillars of evaluation. A proven track record of pushing the boundaries of knowledge will be central to the assessment process.

Submission Guidelines: Submit a comprehensive biography, an abstract of your research, and supporting files that illuminate the depth of your scholarly work. Clarity, precision, and a commitment to advancing knowledge should shine through.

Recognition: Beyond the honor of the award, recipients gain visibility through media coverage, networking opportunities, and collaborations with leading scholars. The Best Scholar Award is a gateway to a community of intellectuals, mentors, and influencers.

Community Impact: The award isn't just about individual accomplishments; it's about how your scholarly pursuits positively impact communities. Showcase the broader implications of your work and how it contributes to societal betterment.

Biography, Abstract, and Supporting Files: Craft a compelling biography that showcases your academic journey. The abstract should succinctly capture the essence of your research, while supporting files provide a comprehensive understanding of your scholarly contributions.