Lhoussaine ALLA | Marketing Strategies for Business Growth | Best Paper Award

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Prof. Lhoussaine ALLA | Marketing Strategies for Business Growth | Best Paper Award

Prof. Lhoussaine ALLA, Sidi Mohamed ben Abdellah University, Morocco.

Professor Lhoussaine ALLA is a distinguished Moroccan academic and a visionary leader in economic intelligence, management sciences, and sustainable development. He currently serves as a Professor at the National School of Applied Sciences (ENSA), Fez, affiliated with Sidi Mohamed Ben Abdellah University. With over 25 years of rich academic and administrative experience, he is also a dedicated researcher at the LAREMEF Laboratory. His scholarly pursuits focus on value creation, supply chain sustainability, tourism management, and economic transformation. Known for fostering academic excellence and research innovation, Prof. Alla has supervised numerous doctoral theses and played key roles in organizing international conferences and scientific journals. He is the Chairman of the Editorial Board of the African Journal of Business and Finance. His contributions bridge theory and practice, making lasting impacts on academia and industry alike. 🌟

👤 Profile 🔎

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🎓 Education 📘

Professor Lhoussaine Alla holds a Doctorate in Economic Sciences and Management (2018) from Sidi Mohamed Ben Abdellah University, Fez, where he explored value creation and the performance of Moroccan tourism companies. His academic training began as a secondary school teacher (1994–2002), progressed through teaching advanced technician and preparatory classes (2002–2019), and culminated in specialized doctoral research. He studied under the guidance of Professor Aziz Hmioui at the LABEMO research laboratory. His early focus on economics and management laid a strong foundation for later scholarly success. This academic journey not only equipped him with critical thinking and pedagogical excellence but also positioned him to make meaningful contributions to both educational institutions and research communities. 🎓🧠

👨‍🏫 Professional Experience 💼

Prof. Alla brings decades of progressive experience in teaching, research, and academic coordination. Since 2019, he has served as a teacher-researcher in Management Sciences at ENSA Fez. From 2020 to 2023, he coordinated the “Financial Engineering of Projects” program, and in 2023, he was appointed Head of the Department of Economic Intelligence, Languages, and Soft-Skills (INTELS). His earlier roles include Associate Professor across several Moroccan cities and a secondary school teacher in Economics and Management. He is deeply engaged in capacity building, academic leadership, and international collaboration. His academic responsibilities are enriched by his coordination of study days, colloquiums, and conference committees, strengthening ties between research and policy. 📈🎯

🔬 Research Interests 🧪

Prof. Alla’s dynamic research revolves around economic intelligence, supply chain management, tourism economics, soft-skills pedagogy, and smart data marketing. His work often intersects with sustainability and performance, especially within Moroccan industrial and tourism sectors. He supervises PhD theses in emerging themes like financial modeling of renewable mega-projects, supply chain risk, and behavioral finance in uncertain environments. His academic approach is highly interdisciplinary, drawing on economics, management, and data science. He explores innovative applications of smart data to enhance e-commerce efficiency and public-private synergies. Through his research, Prof. Alla contributes practical strategies that drive national competitiveness and sustainable business transformation. 💡🌱

🏆 Awards & Distinctions 🥇

Prof. Alla’s work has earned widespread academic respect. He has been instrumental in organizing international events such as CERSEDD 2023 and Colloquiums on Economic Transformations. He received institutional recognition for spearheading academic initiatives and coordinating influential conferences like the 7th Colloquium on Tourism Economics (2022). His leadership of the African Journal of Business and Finance (AJBF) showcases his commitment to open-access publishing and African scholarship visibility. These accolades underline his dedication to excellence in both teaching and research. He is a recognized voice in Morocco’s academic sphere, helping elevate discussions around fair trade, CSR, and business sustainability. 🏅🌐

📚 Publication Top Notes

Marketing big data analytics and customer relationship management: A fuzzy approach

The digitalization of the supply chain management of service companies: a prospective approach

La performance des entreprises de services: Un cadrage théorique d’un concept évolutif

Revealing the subtleties: The art of qualitative studies in science and management

Intelligence territoriale et positionnement stratégique des regions au Maroc: Le cas de la région de Fès Meknes en perspective

Pilotage de la touristicité territoriale au Maroc Proposition d’un indice de touriscticité pour la destination Fès

Smart Tourism Experience and Responsible Travelers’ Behavior: A Systematic Literature Review

The impact of digitalisation on the customer experience in medical tourism: A systematic review

La PME logistique et le développement territorial régional: Une analyse qualitative

Marketing applications of emerging technologies: A systematic literature review

Al-Mouksit Akim | Strategy Evaluation | Best Researcher Award

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Al-Mouksit Akim | Strategy Evaluation | Best Researcher Award

Professional Profiles:

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Early Academic Pursuits:

I embarked on His academic journey with a solid foundation in mathematics, earning his Bachelor's degree from Cheikh Anta Diop University in Senegal. Building on this, I pursued a Master's in Statistics and Economics at the National School of Economics and Statistics in Senegal. his academic journey reached its pinnacle with a Ph.D. in Development Economics from Paris Dauphine University - PSL University in France. Under the guidance of esteemed mentors such as Sandrine Mesplé-Somps, Abdoulaye Diagne, and Anne-Sophie Robilliard, I delved into the intricacies of Development Economics, honing my skills in applied microeconometrics and statistics.

Professional Endeavors:

Armed with a strong educational background, I ventured into academia, research, and consulting roles, accumulating six years of diverse experiences. his journey led me to prestigious institutions such as Mohammed VI Polytechnic University in Morocco, the World Bank in Washington DC, and research projects in collaboration with institutions like the Kiel Institute in Germany and DIAL-IRD in France. his roles ranged from being an Assistant Professor to contributing to impactful projects like the EU Emergency Trust Fund for Africa, the Idai cyclone post-emergency response program in Mozambique, and the TaxIneq project assessing fiscal policy impact in West African countries.

Contributions and Research Focus:

His commitment to addressing practical issues using data storytelling is evident in his extensive research portfolio. From conducting multi-country studies on migration aspirations to designing randomized evaluations for agricultural microcredit programs, I've consistently contributed to impactful projects. Notably, his involvement in the TaxIneq project aimed at assessing the impact of fiscal policy on inequality in Senegal, Mali, and Cote d'Ivoire showcases his dedication to rigorous research methodologies and synthesizing complex fiscal systems.

Accolades and Recognition:

His contributions have been recognized through publications in esteemed journals, including World Development and the Revue d’Economie du Développement. Noteworthy works include research on the efficiency of microfinance institutions and the impact of international migration on child schooling in Senegal. Additionally, I've presented my research at renowned conferences such as the CSAE Conference, showcasing the international recognition of my work.

Impact and Influence:

The impact of my research extends beyond academic circles. Projects like the Impact Evaluation of Idai cyclone response program and the analysis of COVID-19 effects on TVET during my tenure at the World Bank demonstrate his commitment to addressing real-world challenges. h engagement in development conferences and grant-funded projects further solidifies my influence in shaping discussions on economic development, inequality, and agricultural productivity.

Legacy and Future Contributions:

As he continue his journey, securing research grants such as the Horizon Europe grant and UNU-WIDER research grant, I aim to contribute substantially to transformative initiatives. his supervisory role in guiding Master's theses and participation in selection committees underscore my commitment to nurturing the next generation of researchers. his proficiency in languages, fluency in French and English, and advanced computing skills in Stata and R position me to continue making meaningful contributions to the field of Development Economics.

Notable Publications:

1DEA and SFA research on the efficiency of microfinance institutions: A meta-analysis F Fall, A Akim, H WassongmaWorld Development 107, 176-188  (106 ) 2018

2 Interaction effect of lockdown with economic and fiscal measures against COVID-19 on social-distancing compliance: Evidence from Africa A Akim, F Ayivodji Available at SSRN 3621693 ( 27 ) - 2020

3 Adoption and use of mobile banking by low‐income individuals in Senegal FS Fall, L Orozco, AM AkimReview of Development Economics 24 (2), 569-588 (25) - 2020

5 Impact distributif des transferts privés domestiques et internationaux au Sénégal AM Akim, AS RobilliardRevue d’économie du développement 27 (2), 87-124 (4) -2019

6 Trois essais sur la migration, les transferts privés et le développement économique en Afrique Subsaharienne AM Akim Université Paris sciences et lettres; Université Cheikh Anta Diop (Dakar) (2) - 2018

7 Food Security and the COVID-19 Employment Shock in Nigeria: Any Ex-Ante Mitigating Effects of Past Remittances?A Akim, F Ayivodji, J Kouton Available at SSRN 3833558 (1) 2001

8 Structural change and the National Initiative for Human Development in Morocco: Subnational insights A Akim, W SahelWIDER Working Paper Series - 2023

9 WIDER Working Paper 2023/74-Structural change and the National Initiative for Human Development in Morocco: Subnational insights A Akim, W Sahel UNU WIDER: United Nations University World Institute for Development …2023

10 Structural change and the National Initiative for Human Development in Morocco A Akim, W Sahel -  2023

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Toutes                    Depuis 2018

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Jin Huang | Strategy Evaluation | Best Researcher Award

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Dr. Jin Huang | Strategy Evaluation | Best Researcher Award🏆

Professional Profiles:

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Early Academic Pursuits:👨‍🎓

Huang Jin began his academic journey with a Bachelor of Engineering in Electronic Science and Technology at Shaanxi University of Science and Technology from September 2004 to June 2008. He further pursued his Doctoral degree in Electronic Science and Technology at Xi'an Jiaotong University, completing it from September 2014 to December 2018.

Professional Endeavors:

Following his doctoral studies, Huang Jin took on the role of a Lecturer at the School of Electronic Information and Artificial Intelligence at Shaanxi University of Science and Technology from December 2018 to December 2020. During this period, he actively contributed to teaching fundamental courses such as "Semiconductor Physics" for undergraduate majors in electronic science and technology. Additionally, he engaged in related professional course experiments and delivered lectures on electronics.

Since May 2019, Huang Jin has served as a Postdoctoral co-supervisor at the School of Materials and Engineering, Shaanxi Normal University, under the guidance of Liu Shengzhong. His commitment to academic and research activities continued, leading to his appointment as an Associate Professor at the School of Electronic Information and Artificial Intelligence at Shaanxi University of Science and Technology from December 2020 onwards.

Contributions and Research Focus:

Huang Jin's research focus has been primarily in the field of perovskite solar cells, with a particular emphasis on crystallization regulation and defect suppression strategies. He has made significant contributions to the advancements in this area, as evidenced by his publications in reputable journals like "Progress in Materials Science," "Materials Today," and "Advanced Functional Materials." As the first author, he has authored over 20 papers in authoritative SCI journals, including "Journal of the American Chemical Society" and "ACS Applied Materials & Interfaces." In addition to his research work, Huang Jin has actively participated in various research projects, including hosting the National Natural Science Foundation of China Youth Fund Project on ion fixation in high-stability two-dimensional thin film perovskite solar cells.

Accolades and Recognition:

His dedication to academia and research is underscored by his role as a reviewer and editorial board member for journals such as "ASP Transactions on Internet of Things" and "International Journal of Aerospace Engineering." He has received recognition for his work with more than 10 authorized patents.

Impact and Influence:

His research has not only contributed to the scientific community but has also resulted in high-impact publications with notable journal impact factors. His work on perovskite solar cells, especially the development of stable and efficient structures, has the potential to shape the future of solar energy technology.

Legacy and Future Contributions:

His legacy lies in his substantial contributions to the understanding and development of perovskite solar cells. As an Associate Professor, he continues to inspire future researchers through his teachings in both undergraduate and postgraduate courses. With a focus on organic optoelectronics, his ongoing and future contributions are poised to further advance the field and leave a lasting impact on the renewable energy landscape.

Notable Publications:🏅