Fu-Mei Chuang | Innovation Strategy | Best Researcher Award

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Dr. Fu-Mei Chuang | Innovation Strategy | Best Researcher Award 

Associate Professor at Rennes School of Business | France 

Dr. Fu-Mei Chuang is an accomplished academic and marketing scholar who serves as an Associate Professor in the Marketing Department at Rennes School of Business, France, an institution accredited by EQUIS, AACSB, and AMBA. She possesses extensive international academic and professional experience across Europe and Asia, with previous roles at Loughborough University and Cardiff Business School in the United Kingdom, as well as Trans-World University and the World Trade Centre in Taiwan. Her academic background reflects a strong interdisciplinary foundation, holding advanced degrees in marketing, innovation, and international business from renowned universities in the United Kingdom and Taiwan. Dr. Chuang’s research focuses on marketing innovation, new product development, strategic management, and value co-creation, particularly within high-technology and luxury industries. According to Google Scholar, she has achieved 257 total citations, an h-index of 4, and an i10-index of 4 across 7 key publications. Her scholarly contributions have been published in leading academic journals, including the British Journal of Management, Journal of Product Innovation Management, Research Policy, and Journal of Strategic Marketing. She has also contributed to the Journal of Business and Industrial Marketing and has several papers under review in reputable outlets such as Technological Forecasting and Social Change and Cornell Hospitality Quarterly. Her work often explores how organizational learning, market orientation, and innovation strategies drive competitive advantage and new product success, especially in emerging markets like China. In addition to her research, Dr. Chuang has actively participated in major international conferences, including those organized by the American Marketing Association, the Academy of International Business, and the Strategic Management Society.

Profiles : ORCID | Google Scholar 

Featured Publications : 

Liu, X., Hodgkinson, I. R., & Chuang, F.-M. (2014). Foreign competition, domestic knowledge base and innovation activities: Evidence from Chinese high-tech industries. Research Policy, 43(2), 414–422.

Chuang, F.-M., Morgan, R. E., & Robson, M. J. (2015). Customer and competitor insights, new product development competence, and new product creativity: Differential, integrative, and substitution effects. Journal of Product Innovation Management, 32(2), 175–182.

Chuang, F.-M., Morgan, R. E., & Robson, M. J. (2012). Clan culture, strategic orientation and new product performance in Chinese marketing ventures: An exploration of main and moderating effects. Journal of Strategic Marketing, 20(3), 267–286.

Robson, M. J., Chuang, F.-M., Morgan, R. E., Bıçakcıoğlu‐Peynirci, N., & Di Benedetto, C. A. (2023). New product development process execution, integration mechanisms, capabilities and outcomes: Evidence from Chinese high‐technology ventures. British Journal of Management, 34(4), 2036–2056.

Chuang, F.-M., Morgan, R. E., & Robson, M. J. (2014). Creativity and innovation for new technology ventures. In The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science Conference (pp. 597–601). Springer.

Jackie Zhanbiao LI| Strategic Innovation | Best Researcher Award

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Dr. Jackie Zhanbiao LI – Strategic Innovation – Best Researcher Award

Banan Hospital Affiliatied to Chongqing Medical University/ Faculty of Business of Curtin University | China

Profiles 

Scopus

📍Current Position

He currently holds the esteemed position of Director of the Operations Management Research Center in Hospitals, affiliated with Chongqing Medical University. Alongside this role, he is pursuing a Ph.D. at the Faculty of Business of Curtin University. His dual role as a practitioner and a researcher allows him to bridge theoretical insights with practical applications, particularly in hospital operations management and financial strategy.

📝Publication Achievements 

Journals Published

Over the years, He has made substantial contributions to academic literature. He has published 13 core papers in prominent journals, including SSCI and SCI, focusing on accounting theory and hospital operation management. Some of his notable works include the book “Open New Vision: The Theoretical Sky of Operational Management in Hospital” and articles in “The Journal of High Technology Management Research” and “Frontiers in Cardiovascular Medicine.” These publications highlight his expertise in integrating financial strategies with healthcare management, providing valuable insights for both academic and professional communities.

🔍Ongoing Research 

Currently, He is engaged in research exploring the impact of social media on enterprise innovation performance, particularly focusing on the mediating role of CEO narcissism. This work aims to unravel the psychological and organizational dynamics that influence innovation within enterprises, offering strategies to enhance leadership and decision-making processes in business settings.

🔬Research Interests 

His research interests are diverse, spanning across accounting theory, hospital operation management, and financial strategies. His work often delves into the intersection of these fields, exploring how effective financial planning and strategic management can lead to better operational outcomes in healthcare institutions. He is also interested in the role of leadership in shaping organizational culture and performance, particularly in high-stakes environments like hospitals.

🎓Academic Background 

His academic journey is marked by rigorous training and diverse experiences. He is currently a Ph.D. student at Curtin University, where he focuses on business and management studies. His professional journey includes roles as a financial manager, senior audit manager, and financial director, equipping him with practical insights that complement his academic pursuits.

🏆Scholarships and Awards 

Throughout his career, He has been recognized for his contributions to the field. He has received several awards, including commendations for his innovative research and practical contributions to hospital management. His accolades reflect his commitment to excellence and his ability to translate complex theories into practical applications that benefit the healthcare sector.

🌐Professional Associations 

He is an active member of various professional associations, including the China Financial Management Accounting Association and the China Pharmaceutical Accounting Association. He is also a researcher at the Intelligent Finance Research Institute of Shanghai National Accounting Institute, where he collaborates with other experts to push the boundaries of knowledge in finance and healthcare management.

 📚Training & Workshops 

His continuous learning is evident in his participation in various training programs and workshops. These engagements keep him at the forefront of emerging trends and technologies in the fields of accounting and hospital management. They also provide him with platforms to share his knowledge and learn from peers, fostering a dynamic exchange of ideas.

🎤Oral Presentations 

His communication skills shine in his presentations at conferences and seminars. He has delivered talks on topics ranging from financial management in hospitals to the role of leadership in innovation. His presentations are known for their clarity, depth, and practical relevance, making complex topics accessible to a wide audience.

🧑‍🔬Tasks Completed as a Researcher 

In his role as a researcher, he has completed numerous tasks, including leading research projects, publishing papers, and mentoring junior researchers. His work often involves analyzing large datasets, developing theoretical models, and testing these models in real-world settings. He is adept at synthesizing data to draw actionable insights that can inform policy and practice.

🚀Success Factors 

His success can be attributed to his unique blend of theoretical knowledge and practical experience. His ability to navigate both academic and professional landscapes allows him to produce research that is not only rigorous but also highly applicable. His dedication to continuous learning and his active engagement with the professional community further enhance his impact.

🧪Publications & Laboratory Experience

His publications are a testament to his expertise and dedication. His work has contributed to the development of new frameworks for understanding the role of leadership and financial strategies in hospital management. His laboratory experience, particularly in financial modeling and data analysis, underpins his research, allowing him to explore complex questions with precision and clarity.

📚Publications: