Zhonghui Ding | Marketing Strategy | Best Researcher Award

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Dr. Zhonghui Ding | Marketing Strategy | Best Researcher Award  

Zhonghui Ding | Guangdong University of Technology | China 

Ding Zhonghui is a dedicated researcher and doctoral candidate in Management Science and Engineering at the Guangdong University of Technology under the supervision of Professor Du Chengming. She has developed a strong academic foundation through her studies in Mathematics and Applied Mathematics at Pingdingshan University and a master’s degree in Statistics from Guilin University of Technology. Her research primarily focuses on platform enterprise management, personalized pricing strategies, consumer behavior, and digital transformation within e-commerce and financial systems. Ding has authored and co-authored several academic papers published in both domestic and international journals. Her notable publications include Research on Personalized Pricing Strategies of Platform Enterprises Considering Consumer Fairness and Anonymous Choice in Finance and Economics Forum, Implications of Consumer Manipulation and Inequity Aversion on Transparency of Personalized Pricing in Electronic Commerce Research, and Dollar’s Influence on Crude Oil and Gold Based on MF-DPCCA Method in Discrete Dynamics in Nature and Society. She has also contributed to research on the interrelation between financial markets and online lending platforms and the effects of digital defense mechanisms in e-commerce channels. Her academic influence is reflected in her record of 4 published documents, 5 citations by 5 documents, and an h-index of 2, indicating her growing impact in the fields of management science and digital economics. Ding has actively presented her work at several prestigious academic conferences, including the Annual Conference of the Chinese Industrial Economics Society, the China POMS International Conference, and the Big Data Industry-Academia-Research Summit Forum, where she served as a main speaker in multiple sessions.

Profiles : Scopus | ORCID

Featured Publications : 

Ding, Z. (2025). Research on personalized pricing strategies of platform enterprises considering consumer fairness and anonymous choice. Finance and Economics Forum,  [CSSCI, Chinese Core Journal]

Ding, Z. (2025). Implications of consumer manipulation and inequity aversion on transparency of personalized pricing. Electronic Commerce Research, [SSCI, JCR Q4]

Ding, Z. (2021). Dollar’s influence on crude oil and gold based on MF-DPCCA method. Discrete Dynamics in Nature and Society, Article ID, [SSCI, JCR Q4]

Zhang, X., Li, Y., Wang, J., & Ding, Z. (2025). A bane or a boon? Impacts of IoT cyber-defense improvement in e-commerce channel. Operations Management Research, [SSCI, JCR Q4]

Liu, H., Chen, Y., & Ding, Z. (2024). The value of secondary markets when consumers are socially conscious. Operational Research,  [SSCI, JCR Q4]

ALEXIOS KAPONIS | Marketing Strategy | Best Paper Award

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Mr. ALEXIOS KAPONIS | IONIAN UNIVERSITY | Best Paper Award

Mr. ALEXIOS KAPONIS, IONIAN UNIVERSITY, Greece.

Mr. Alexios Kaponis is a dedicated Data Scientist currently contributing to the National Research Centre for Physical Sciences (NCRS) “Demokritos.” Born on August 6, 1987, in Patras, Greece, Alexios has cultivated a strong foundation in cultural management and cutting-edge technology. His academic journey and professional career reflect a passion for bridging the gap between data science and practical applications, particularly within digital marketing and artificial intelligence domains. Alexios is known for his analytical mindset and innovative approach to intelligent software solutions, driving impactful advancements in machine learning and AI-driven business practices.

Profile 👨‍💻

Orcid

Education 🎓

Alexios earned his diploma in Cultural Management from the Department of Management of Cultural Environment and New Technologies at the University of Ioannina in 2009. He further advanced his expertise by obtaining a Master’s degree in Technologies and Management from the Department of Information and Communication Systems Engineering, University of the Aegean, in 2017. Currently, he is pursuing a PhD in Computer Science at the University of the Ionian Islands. His doctoral research focuses on “Data analysis in digital marketing using machine learning and artificial intelligence techniques,” emphasizing ethical dimensions and business analysis in e-commerce.

Professional Experience 💼

Alexios has amassed significant experience working with the National Research Centre for Physical Sciences (NCRS) “Demokritos” as an Intelligent Software Solutions specialist. He actively participates in large-scale projects such as the Digital Innovation Hub Ahedd under the European Union and the MANOLO Integration project, focusing on machine learning, fraud detection, and risk prediction. His role includes data analysis, web analytics, and proposing new AI-driven technical tools. Additionally, Alexios has served as a computer educator in public professional training institutes in Patras and Egio, where he taught Excel, web design, and IT skills, also working as an examiner in national qualification certification bodies.

Research Interests 🤖

Alexios’s research interests lie in natural language processing, large language models, big data mining, semantic web technologies, and artificial intelligence. He focuses on applying machine learning techniques to digital marketing and e-commerce, striving to innovate ethical AI practices in business analytics. His work explores the intersection of AI tools and real-world applications, emphasizing trustworthy performance and efficiency in data-driven decision-making environments.

Awards and Recognitions 🏆

Alexios has been recognized for his professional contributions and commitment to lifelong learning. Notably, he was distinguished by the General Secretariat for Lifelong Learning for successfully completing a 25-hour seminar on training teachers in vocational education for adults. His consistent engagement in professional training and his role in various EU-funded projects highlight his dedication to advancing data science applications in Greece.

Selected Publications 📚

Enhancing User Experiences in Digital Marketing Through Machine Learning: Cases, Trends, and Challenges

Assist of AI in a Smart Learning Environment
Case study analysis of medical and pharmaceutical chatbots in digital marketing and proposal to create a reliable chatbot with summary extraction based on users’ keywords.