Juan Ignacio Palacio Morena | Competitive Analysis and Market Positioning | Best Researcher Award

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Mr. Juan Ignacio Palacio Morena – Competitive Analysis and Market Positioning  – Best Researcher Award

Alignment with Award Category

Dr. Juan Ignacio Palacio Morena’s extensive contributions to economic research, academic administration, and international collaboration make him a strong candidate for awards in categories such as: Lifetime Achievement in Economics and Education, Excellence in Economic Research and Policy Development, Outstanding Contribution to International Academic Collaboration His teaching excellence, policy research, and leadership in university administration make him a distinguished figure in applied economics.

Universidad de Castilla-La Mancha | Spain

Profile

Orcid

🎓Early Academic Pursuits 

Education and Training

Dr. Juan Ignacio Palacio Morena was born in Madrid in 1951 and laid the foundation for his academic and professional career at Nuestra Señora del Recuerdo School in Madrid. His early interests were diverse, including sports, as he actively played basketball for Canoe N.C. Beyond sports, he displayed an early inclination towards leadership, serving as the President of the Spanish Federation of Christian University Communities (FECUM). His passion for economics led him to the Complutense University of Madrid (UCM), where he pursued a degree and later a Ph.D. in Economic Sciences. His time at UCM equipped him with a deep understanding of applied economics, labor markets, and industrial organization.

💼Professional Endeavors 

Academic Positions

career spans both academia and industry. Before fully transitioning into academia, he gained practical experience working for Fraser Española, EIDA, and AYSA, where he applied his economic expertise to real-world business challenges. His transition into academia began in 1976 at UCM, where he served as a professor until 1990. During this period, he developed a strong foundation in research and teaching, which later led to his role as a Spanish representative in the European Pool of Studies (EPOS), a European Commission initiative (1986–1991). Following his tenure at UCM, he joined the University of Castilla-La Mancha (UCLM), where he served in various capacities. His leadership roles at UCLM included: Vice-Rector for Research Director of the Department of Spanish and International Economic. He later became Vice-Rector for Economic Affairs at Menéndez Pelayo International University (UIMP) and was a member of the Regional Agency for University Quality of Castilla-La Mancha. These positions reflect his expertise in economic policy, institutional governance, and academic administration

📚Contributions and Research Focus on Competitive Analysis and Market Positioning

Dr. Palacio Morena’s contributions to academia are vast, spanning teaching, research, and academic management. His research has focused on: Labor and Industrial Economics – Examining workforce dynamics, employment policies, and industrial transformations in Spain. Social History – Analyzing economic trends through the lens of social structures and historical events. Spanish Economy – Assessing Spain’s economic growth, fiscal policies, and industrial development. He has supervised ten doctoral theses and directed various postgraduate programs, shaping the next generation of economists and policy analysts.

🏆Accolades and Recognition 

Dr. Palacio Morena has been recognized for his excellence in research and education. His honors include: Doctor Honoris Causa from the Autonomous University of Baja California – A testament to his contributions to academia on an international scale. Four National Research Awards – Recognizing his groundbreaking work in applied economics and labor studies. Invited Lecturer at Prestigious Latin American Universities – He has taught at:

    • San Francisco Javier University (Bolivia)
    • Institute of International Economics, University of Havana (Cuba)
    • Autonomous University of Baja California (Mexico)
    • Fluminense University of Rio de Janeiro (Brazil)
    • University of Buenos Aires (Argentina)

🌍 Impact and Influence 

Community Impact

Dr. Palacio Morena’s research and teachings have shaped economic policies, particularly in labor markets and industrial organization. His work in international economic studies has contributed to policy discussions and academic debates worldwide. His administrative roles at UCLM and UIMP helped strengthen institutional research frameworks, improve academic quality, and foster global collaborations. Through his mentorship, he has influenced numerous researchers and professionals who continue to contribute to the field of economics.

🔮Legacy and Future Contributions 

Even in retirement, Dr. Palacio Morena remains an active contributor to economic scholarship and education. His ongoing collaborations, research publications, and mentorship ensure that his influence endures. His legacy is defined by: A lifetime of academic excellence and research impact. International collaborations that bridge economic research between Spain and Latin America. A commitment to mentoring future economists and policymakers.

 

Conclusion

Dr. Juan Ignacio Palacio Morena’s career is a testament to dedication, intellectual rigor, and academic leadership. His contributions to economic research, teaching, and institutional development have had a lasting impact in Spain and Latin America. His recognition as a Doctor Honoris Causa, his multiple research awards, and his leadership in economic education reinforce his status as an eminent scholar. As he continues to contribute as a collaborating professor and researcher, his legacy remains influential, inspiring future generations of economists and academics.

📚Publications

Full Competition and Innovation

Authors: Juan Ignacio Palacio Morena; Alejandro Mungaray; LIZBETH SALGADO; Jaciel Ramsés Méndez-León

Journals: Sustainability

Prasad Naik | Marketing Strategy | Best Researcher Award

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Prof. Prasad Naik – Marketing Strategy – Best Researcher Award

 

Naik University of California | United States

      Profiles

📍Current Position

Prasad A. Naik is a distinguished Professor of Marketing at the Graduate School of Management, University of California, Davis. He has been a pivotal figure in marketing research, with a particular emphasis on the dynamics of advertising and marketing mix strategies. His office at Gallagher Hall, Room No. 3314, serves as a hub for students and colleagues seeking insights into marketing science.

 

📝Publication Achievements 

Journals Published

Prasad A. Naik’s publication record is extensive, with over 50 scholarly articles to his name. Some of his most notable works include: “A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays” (Journal of Marketing, 2022), which explores the intersection of consumer emotions and sales performance. “The Anatomy of the Advertising Budget Decision” (Journal of Marketing Research, 2020), a critical analysis of how companies allocate advertising budgets. “Cross-Media Consumption: Insights from Super Bowl Advertising” (Journal of Interactive Marketing, 2020), which examines the effects of multimedia advertising on consumer behavior.His work is frequently cited, demonstrating its significant impact on the field. Naik has been recognized with numerous awards, including the Frank Bass Award and the O’Dell Award Finalist, underscoring the long-term contributions of his research.

🔍Ongoing Research 

His ongoing research continues to push the boundaries of marketing science. His current projects focus on the dynamic interplay between advertising strategies and consumer behavior. He is particularly interested in how digital marketing platforms can be optimized using advanced analytics. His work often integrates insights from fields such as econometrics and operations research, making it highly interdisciplinary.

 🔬Research Interests 

His research interests are broad, covering various aspects of marketing science. These include: Advertising Dynamics: Understanding how advertising efforts evolve over time and their long-term impact on brand equity. Marketing Mix Strategies: Developing models to optimize the allocation of resources across different marketing channels. Big Data Analytics in Marketing: Utilizing large datasets to derive actionable insights for businesses.

🎓Academic Background 

His academic journey is impressive. He holds a Ph.D. in Marketing from the University of Florida, Gainesville, obtained in 1996. His education also includes an MBA in Marketing from the prestigious Indian Institute of Management Calcutta (IIMC) in 1987 and a B.S. in Chemical Engineering from the Institute of Chemical Technology (formerly UDCT) in 1984. His multidisciplinary background uniquely positions him to integrate technical and managerial perspectives in his research.

🏆Scholarships and Awards 

Throughout his illustrious career, He has received numerous accolades. In 2023, he was honored with the Don Schultz Award for Integrated Marketing Communications by Northwestern University, a testament to his significant contributions to the field. He has also been a Visiting Scholar at MIT and Columbia during the 2022-23 academic year, further highlighting his status as a leading expert in marketing.

His teaching excellence has been repeatedly recognized, as evidenced by multiple Professor of the Year Awards at UC Davis (1998, 2008, 2021). His ability to inspire and educate the next generation of marketing professionals is well acknowledged by both students and peers.

🌐Professional Associations 

He is deeply involved in professional service. He serves on the editorial boards of several leading journals, including: Senior Editor at Production and Operations Management (2019 – Present), Journal of Interactive Marketing (2008 – Present), Journal of Retailing (2022 – Present), Marketing Science (2007 – 2021).

His editorial work reflects his commitment to advancing the field of marketing by guiding the dissemination of cutting-edge research.

🔗Bioinformatics and Interdisciplinary Work 

His expertise extends beyond traditional marketing into bioinformatics, where he applies marketing models to understand complex biological systems. This interdisciplinary approach demonstrates his innovative thinking and ability to cross conventional academic boundaries.

 📚Training & Workshops 

He is a sought-after speaker and trainer, having delivered over 100 invited presentations worldwide. His keynote addresses at prestigious institutions like MIT Sloan School of Management, Harvard Business School, and Northwestern University’s Kellogg School of Management are particularly noteworthy. These engagements highlight his ability to translate complex research into practical insights for a wide audience.

 🎤Oral Presentations and🗣️Thought Leadership 

He is recognized as a thought leader in marketing, frequently invited to speak at global conferences and universities. His presentations often focus on the practical applications of his research, providing valuable insights to both academic and industry audiences. His participation in events such as the GuruSpeak Lectures at IIM Calcutta and the Thought Leaders Series at the Bengal Chamber of Commerce underscores his influence in shaping contemporary marketing thought.

 🧑‍🔬Tasks Completed as a Researcher 

Throughout his career, he has successfully completed numerous research projects that have had a lasting impact on both academia and industry. His work often involves the development of sophisticated models that can be applied in real-world marketing scenarios, bridging the gap between theory and practice.

 🚀Success Factors 

His success can be attributed to his deep understanding of both the theoretical and practical aspects of marketing. His ability to stay at the forefront of research while maintaining a strong connection to industry practices sets him apart from his peers. His legacy will undoubtedly be one of innovation, excellence, and significant contributions to the field of marketing.

 🧪Publications & Laboratory Experience

His laboratory experience, particularly in the field of marketing analytics, has led to groundbreaking publications. His research often involves collaboration with leading companies like Adobe, Disney, and T-Mobile, ensuring that his work remains relevant and impactful. His publication highlights include articles that have shaped the understanding of advertising dynamics, multimedia communications, and marketing mix strategies.

Citations
Citations        5779

h-index           30

i10-index        43

 📚Publications

 

How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy

     Authors: Wu, B., Chen, Y., Naik, P.A.

    Journals: Journal of Marketing

 

Sustainability Communications and Corporate Brand Associations

    Authors: Bharadwaj, N., Naik, P.A., Nath, P.

    Journals: Journal of Sustainable Marketing 

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

    Authors: Bharadwaj, N., Ballings, M., Naik, P.A., Moore, M., Arat, M.M.

    Journals: Journal of Marketing

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

    Authors: Kolsarici, C., Vakratsas, D., Naik, P.A.

    Journals: Journal of Marketing Research

Cross-Media Consumption: Insights from Super Bowl Advertising

   Authors: Bharadwaj, N., Ballings, M., Naik, P.A.

   Journals: Journal of Interactive Marketing