KAOUTHER ZNAIDI | Marketing Strategy | Best Researcher Award

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Dr. KAOUTHER ZNAIDI – Marketing Strategy – Best Researcher Award

Alignment with Award Category

Dr. Znaidi’s outstanding contributions align perfectly with awards recognizing excellence in Marketing Research, Academic Leadership, and Women in Business Education. Her dedication to advancing marketing knowledge, combined with her administrative leadership and industry collaborations, make her a deserving candidate for recognition in these fields.

college of Business Administration | Saudi Arabia

Profile

Scopus

🎓Early Academic Pursuits 

Education and Training

Kaouther Znaidi, a distinguished Tunisian scholar in marketing and management, has built a solid academic foundation that has shaped her career. She earned her Bachelor’s degree in Marketing from the Institute of Management in Tunis (ISG) at Tunis University in 1993. She then pursued a Master of Business (DEA) in 1998 from El Manar University, College of Economics and Business of Tunis (FSEGT), Tunisia. Continuing her academic trajectory, she obtained her Ph.D. in Marketing from the same institution in 2009. Her research and academic work have since been instrumental in marketing and management education.

💼Professional Endeavors 

Academic Positions

Kaouther Znaidi has had a dynamic and extensive career spanning multiple academic institutions and roles. She currently serves as an Assistant Professor at the College of Business Administration, Hail University, Saudi Arabia. Since October 2015, she has been deeply involved in academic and administrative leadership, including her role as Vice-Dean of the Female Campus at Hail University (2015–2020), COOP Coordinator (2020–2021), and Department Supervisor (2022–2024).

📚Contributions and Research Focus on Marketing Strategy

Dr. Znaidi’s research interests cover a broad spectrum of marketing disciplines, including Islamic Marketing, Web Marketing, E-branding, and E-reputation. She has contributed to numerous publications and conferences, providing valuable insights into contemporary marketing strategies. Her scholarly contributions include articles such as: he appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi (Cogent Business & Management, 2020). Importance of Computer In Human Life And Management Till 2020 (AIJBM, 2019). How Good Is Your Time Management? (BIRCI-Journal, 2019). Saudi Arabia Reforms: The Changing Face of Saudi Women at Workplace with a Vision of 2030 (American Journal of Management Science and Engineering, 2019). The Impact of Social Professional Category Consumer’s Acceptance Level Towards Islamic Banking Window (Chinese Business Review, 2017).

🏆Accolades and Recognition 

Dr. Znaidi has earned recognition for her impactful research and teaching contributions. Her scholarly work has been published in high-impact journals, and her expertise in marketing and e-branding is acknowledged in academic circles. She has played a crucial role in marketing education by training students in specialized fields such as Electronic Commerce, Market Research, Consumer Behavior, and International Marketing.

🌍 Impact and Influence 

Community Impact

Beyond academia, Dr. Znaidi has actively contributed to professional training and industry collaboration. She has conducted marketing research, strategic marketing planning, and business development studies for organizations in Tunisia and beyond. Her work as a Head of Market Research at Génimark and a Marketing Manager for Africa System highlights her practical experience in applying marketing principles to real-world business challenges.

🔮Legacy and Future Contributions 

Kaouther Znaidi’s legacy is defined by her relentless pursuit of knowledge, commitment to education, and contributions to the field of marketing. Her work in Islamic Marketing and Web Marketing continues to influence emerging marketing strategies. She remains an active researcher and mentor, constantly exploring new frontiers in marketing education and digital transformation.

 

Conclusion

Kaouther Znaidi exemplifies excellence in marketing academia and professional practice. With an impressive academic background, a robust research portfolio, and significant leadership roles, she has left an indelible mark on marketing education. Her dedication to research, teaching, and industry collaboration highlights her invaluable contributions to the field. As she continues her academic and professional journey, her impact on marketing education and business research is set to grow even further, ensuring her place as a leading figure in the marketing discipline.

📚Publications

The appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi: An advancing test looked by different associations over the globe

Authors: A., Sabir, Almas, K., Znaidi, Kaouther, N.A., Qayum, Nimer Abdul

Journals: Cogent Business and Management,

Prasad Naik | Marketing Strategy | Best Researcher Award

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Prof. Prasad Naik – Marketing Strategy – Best Researcher Award

 

Naik University of California | United States

      Profiles

📍Current Position

Prasad A. Naik is a distinguished Professor of Marketing at the Graduate School of Management, University of California, Davis. He has been a pivotal figure in marketing research, with a particular emphasis on the dynamics of advertising and marketing mix strategies. His office at Gallagher Hall, Room No. 3314, serves as a hub for students and colleagues seeking insights into marketing science.

 

📝Publication Achievements 

Journals Published

Prasad A. Naik’s publication record is extensive, with over 50 scholarly articles to his name. Some of his most notable works include: “A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays” (Journal of Marketing, 2022), which explores the intersection of consumer emotions and sales performance. “The Anatomy of the Advertising Budget Decision” (Journal of Marketing Research, 2020), a critical analysis of how companies allocate advertising budgets. “Cross-Media Consumption: Insights from Super Bowl Advertising” (Journal of Interactive Marketing, 2020), which examines the effects of multimedia advertising on consumer behavior.His work is frequently cited, demonstrating its significant impact on the field. Naik has been recognized with numerous awards, including the Frank Bass Award and the O’Dell Award Finalist, underscoring the long-term contributions of his research.

🔍Ongoing Research 

His ongoing research continues to push the boundaries of marketing science. His current projects focus on the dynamic interplay between advertising strategies and consumer behavior. He is particularly interested in how digital marketing platforms can be optimized using advanced analytics. His work often integrates insights from fields such as econometrics and operations research, making it highly interdisciplinary.

 🔬Research Interests 

His research interests are broad, covering various aspects of marketing science. These include: Advertising Dynamics: Understanding how advertising efforts evolve over time and their long-term impact on brand equity. Marketing Mix Strategies: Developing models to optimize the allocation of resources across different marketing channels. Big Data Analytics in Marketing: Utilizing large datasets to derive actionable insights for businesses.

🎓Academic Background 

His academic journey is impressive. He holds a Ph.D. in Marketing from the University of Florida, Gainesville, obtained in 1996. His education also includes an MBA in Marketing from the prestigious Indian Institute of Management Calcutta (IIMC) in 1987 and a B.S. in Chemical Engineering from the Institute of Chemical Technology (formerly UDCT) in 1984. His multidisciplinary background uniquely positions him to integrate technical and managerial perspectives in his research.

🏆Scholarships and Awards 

Throughout his illustrious career, He has received numerous accolades. In 2023, he was honored with the Don Schultz Award for Integrated Marketing Communications by Northwestern University, a testament to his significant contributions to the field. He has also been a Visiting Scholar at MIT and Columbia during the 2022-23 academic year, further highlighting his status as a leading expert in marketing.

His teaching excellence has been repeatedly recognized, as evidenced by multiple Professor of the Year Awards at UC Davis (1998, 2008, 2021). His ability to inspire and educate the next generation of marketing professionals is well acknowledged by both students and peers.

🌐Professional Associations 

He is deeply involved in professional service. He serves on the editorial boards of several leading journals, including: Senior Editor at Production and Operations Management (2019 – Present), Journal of Interactive Marketing (2008 – Present), Journal of Retailing (2022 – Present), Marketing Science (2007 – 2021).

His editorial work reflects his commitment to advancing the field of marketing by guiding the dissemination of cutting-edge research.

🔗Bioinformatics and Interdisciplinary Work 

His expertise extends beyond traditional marketing into bioinformatics, where he applies marketing models to understand complex biological systems. This interdisciplinary approach demonstrates his innovative thinking and ability to cross conventional academic boundaries.

 📚Training & Workshops 

He is a sought-after speaker and trainer, having delivered over 100 invited presentations worldwide. His keynote addresses at prestigious institutions like MIT Sloan School of Management, Harvard Business School, and Northwestern University’s Kellogg School of Management are particularly noteworthy. These engagements highlight his ability to translate complex research into practical insights for a wide audience.

 🎤Oral Presentations and🗣️Thought Leadership 

He is recognized as a thought leader in marketing, frequently invited to speak at global conferences and universities. His presentations often focus on the practical applications of his research, providing valuable insights to both academic and industry audiences. His participation in events such as the GuruSpeak Lectures at IIM Calcutta and the Thought Leaders Series at the Bengal Chamber of Commerce underscores his influence in shaping contemporary marketing thought.

 🧑‍🔬Tasks Completed as a Researcher 

Throughout his career, he has successfully completed numerous research projects that have had a lasting impact on both academia and industry. His work often involves the development of sophisticated models that can be applied in real-world marketing scenarios, bridging the gap between theory and practice.

 🚀Success Factors 

His success can be attributed to his deep understanding of both the theoretical and practical aspects of marketing. His ability to stay at the forefront of research while maintaining a strong connection to industry practices sets him apart from his peers. His legacy will undoubtedly be one of innovation, excellence, and significant contributions to the field of marketing.

 🧪Publications & Laboratory Experience

His laboratory experience, particularly in the field of marketing analytics, has led to groundbreaking publications. His research often involves collaboration with leading companies like Adobe, Disney, and T-Mobile, ensuring that his work remains relevant and impactful. His publication highlights include articles that have shaped the understanding of advertising dynamics, multimedia communications, and marketing mix strategies.

Citations
Citations        5779

h-index           30

i10-index        43

 📚Publications

 

How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy

     Authors: Wu, B., Chen, Y., Naik, P.A.

    Journals: Journal of Marketing

 

Sustainability Communications and Corporate Brand Associations

    Authors: Bharadwaj, N., Naik, P.A., Nath, P.

    Journals: Journal of Sustainable Marketing 

A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays

    Authors: Bharadwaj, N., Ballings, M., Naik, P.A., Moore, M., Arat, M.M.

    Journals: Journal of Marketing

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

    Authors: Kolsarici, C., Vakratsas, D., Naik, P.A.

    Journals: Journal of Marketing Research

Cross-Media Consumption: Insights from Super Bowl Advertising

   Authors: Bharadwaj, N., Ballings, M., Naik, P.A.

   Journals: Journal of Interactive Marketing

Yangchun Li | Marketing | Best Researcher Award

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Dr. Yangchun Li – Marketing – Best Researcher Award

Zhejiang University of Technology | China

Profiles 

Scopus

📍Current Position

He is a distinguished Ph.D. and Lecturer in the Department of Business Administration at the School of Management, Zhejiang University of Technology. With a focus on marketing, he has been a lecturer at the university since 2021. Yangchun Li’s academic journey is marked by a rich blend of international and interdisciplinary experiences, contributing significantly to his expertise in marketing.

📝Publication Achievements 

“Consumer inoculation and gender in combating negative product reviews,” published in the Journal of Retailing and Consumer Services. “Reducing ecommerce returns with return credits,” featured in Electronic Commerce Research. “Green Communication for More Package-Free Ecommerce Returns,” in the Journal of Theoretical and Applied Electronic Commerce Research. A book titled “Social Media Monetization: Platforms, Strategic Models and Critical Success Factors,” co-authored with F.J. Martínez-López and S.M. Young, published by Springer International Publishing.

 

🔍Ongoing Research 

Currently,  he is leading several research projects. One prominent project, funded by the Natural Science Foundation of China, investigates “The Effect of Two-sided Reviews on Product Returns in Online Shopping: A Perspective of Product Perception Change.” This study, running from 2024 to 2026, focuses on understanding how product perceptions influence return behaviors in online shopping environments.

🔬Research Interests 

His research interests are diverse and include social media monetization, e-commerce return management, and the impact of digital innovations on consumer behavior. His work consistently explores the intersection of technology and marketing, seeking to provide actionable insights into contemporary marketing challenges.

🎓Academic Background 

octorate (cum laude) in Economics and Business Studies from the University of Granada, Spain (2017-2020). Master’s degree in Management Science and Engineering (Project Management) from Jilin University, China (2014-2016). Bachelor’s degree in Industry and Business Administration from Wuhan Polytechnic University, China (2008-2012).

🏆Scholarships and Awards 

Throughout his academic and professional career, he has been the recipient of various scholarships and awards, recognizing his contributions to marketing research and education. His excellence in research has been acknowledged through grants from the Natural Science Foundation of China, among other institutions.

🌐Professional Associations 

He is an active member of several professional associations, including the Asia-Pacific Marketing Academy (APMA) and the Digital Marketing and eCommerce Conference (DMeC). These memberships keep him engaged with the latest trends and developments in the field of marketing.

 📚Training & Workshops 

He has participated in numerous training sessions and workshops, enhancing his skills in digital marketing, data analytics, and consumer behavior research. These professional development opportunities have enabled him to stay at the forefront of marketing innovations.

🎤Oral Presentations 

The 2023 APMA Conference in Guangzhou, China, where he discussed deceptive advertising under lenient return policies. The 2022 DMeC Conference in Barcelona, Spain, where he presented on reducing e-commerce returns with return credits. The 2021 DMeC Conference, also in Barcelona, focusing on package-free returns in green e-commerce.

🧑‍🔬Tasks Completed as a Researcher 

As a researcher, he has completed numerous tasks, including conducting empirical studies, developing theoretical frameworks, and publishing in high-impact journals. His work often involves complex data analysis, collaborative research projects, and innovative problem-solving approaches.

🚀Success Factors 

He attributes his success to a combination of rigorous academic training, international exposure, and a passion for understanding consumer behavior. His ability to adapt to the rapidly changing digital landscape and his commitment to ethical research practices are key factors in his professional achievements.

🧪Publications & Laboratory Experience

His extensive publication record demonstrates his expertise in marketing. His laboratory experience includes experimental research on consumer behavior, which provides valuable insights into how marketing strategies can be optimized. His work in both academic and practical settings makes him a valuable asset to the field of marketing.

📚Publications: