ALEXIOS KAPONIS | Marketing Strategy | Best Paper Award

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Mr. ALEXIOS KAPONIS | IONIAN UNIVERSITY | Best Paper Award

Mr. ALEXIOS KAPONIS, IONIAN UNIVERSITY, Greece.

Mr. Alexios Kaponis is a dedicated Data Scientist currently contributing to the National Research Centre for Physical Sciences (NCRS) “Demokritos.” Born on August 6, 1987, in Patras, Greece, Alexios has cultivated a strong foundation in cultural management and cutting-edge technology. His academic journey and professional career reflect a passion for bridging the gap between data science and practical applications, particularly within digital marketing and artificial intelligence domains. Alexios is known for his analytical mindset and innovative approach to intelligent software solutions, driving impactful advancements in machine learning and AI-driven business practices.

Profile 👨‍💻

Orcid

Education 🎓

Alexios earned his diploma in Cultural Management from the Department of Management of Cultural Environment and New Technologies at the University of Ioannina in 2009. He further advanced his expertise by obtaining a Master’s degree in Technologies and Management from the Department of Information and Communication Systems Engineering, University of the Aegean, in 2017. Currently, he is pursuing a PhD in Computer Science at the University of the Ionian Islands. His doctoral research focuses on “Data analysis in digital marketing using machine learning and artificial intelligence techniques,” emphasizing ethical dimensions and business analysis in e-commerce.

Professional Experience 💼

Alexios has amassed significant experience working with the National Research Centre for Physical Sciences (NCRS) “Demokritos” as an Intelligent Software Solutions specialist. He actively participates in large-scale projects such as the Digital Innovation Hub Ahedd under the European Union and the MANOLO Integration project, focusing on machine learning, fraud detection, and risk prediction. His role includes data analysis, web analytics, and proposing new AI-driven technical tools. Additionally, Alexios has served as a computer educator in public professional training institutes in Patras and Egio, where he taught Excel, web design, and IT skills, also working as an examiner in national qualification certification bodies.

Research Interests 🤖

Alexios’s research interests lie in natural language processing, large language models, big data mining, semantic web technologies, and artificial intelligence. He focuses on applying machine learning techniques to digital marketing and e-commerce, striving to innovate ethical AI practices in business analytics. His work explores the intersection of AI tools and real-world applications, emphasizing trustworthy performance and efficiency in data-driven decision-making environments.

Awards and Recognitions 🏆

Alexios has been recognized for his professional contributions and commitment to lifelong learning. Notably, he was distinguished by the General Secretariat for Lifelong Learning for successfully completing a 25-hour seminar on training teachers in vocational education for adults. His consistent engagement in professional training and his role in various EU-funded projects highlight his dedication to advancing data science applications in Greece.

Selected Publications 📚

Enhancing User Experiences in Digital Marketing Through Machine Learning: Cases, Trends, and Challenges

Assist of AI in a Smart Learning Environment
Case study analysis of medical and pharmaceutical chatbots in digital marketing and proposal to create a reliable chatbot with summary extraction based on users’ keywords.

KAOUTHER ZNAIDI | Marketing Strategy | Best Researcher Award

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Dr. KAOUTHER ZNAIDI – Marketing Strategy – Best Researcher Award

Alignment with Award Category

Dr. Znaidi’s outstanding contributions align perfectly with awards recognizing excellence in Marketing Research, Academic Leadership, and Women in Business Education. Her dedication to advancing marketing knowledge, combined with her administrative leadership and industry collaborations, make her a deserving candidate for recognition in these fields.

college of Business Administration | Saudi Arabia

Profile

Scopus

🎓Early Academic Pursuits 

Education and Training

Kaouther Znaidi, a distinguished Tunisian scholar in marketing and management, has built a solid academic foundation that has shaped her career. She earned her Bachelor’s degree in Marketing from the Institute of Management in Tunis (ISG) at Tunis University in 1993. She then pursued a Master of Business (DEA) in 1998 from El Manar University, College of Economics and Business of Tunis (FSEGT), Tunisia. Continuing her academic trajectory, she obtained her Ph.D. in Marketing from the same institution in 2009. Her research and academic work have since been instrumental in marketing and management education.

💼Professional Endeavors 

Academic Positions

Kaouther Znaidi has had a dynamic and extensive career spanning multiple academic institutions and roles. She currently serves as an Assistant Professor at the College of Business Administration, Hail University, Saudi Arabia. Since October 2015, she has been deeply involved in academic and administrative leadership, including her role as Vice-Dean of the Female Campus at Hail University (2015–2020), COOP Coordinator (2020–2021), and Department Supervisor (2022–2024).

📚Contributions and Research Focus on Marketing Strategy

Dr. Znaidi’s research interests cover a broad spectrum of marketing disciplines, including Islamic Marketing, Web Marketing, E-branding, and E-reputation. She has contributed to numerous publications and conferences, providing valuable insights into contemporary marketing strategies. Her scholarly contributions include articles such as: he appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi (Cogent Business & Management, 2020). Importance of Computer In Human Life And Management Till 2020 (AIJBM, 2019). How Good Is Your Time Management? (BIRCI-Journal, 2019). Saudi Arabia Reforms: The Changing Face of Saudi Women at Workplace with a Vision of 2030 (American Journal of Management Science and Engineering, 2019). The Impact of Social Professional Category Consumer’s Acceptance Level Towards Islamic Banking Window (Chinese Business Review, 2017).

🏆Accolades and Recognition 

Dr. Znaidi has earned recognition for her impactful research and teaching contributions. Her scholarly work has been published in high-impact journals, and her expertise in marketing and e-branding is acknowledged in academic circles. She has played a crucial role in marketing education by training students in specialized fields such as Electronic Commerce, Market Research, Consumer Behavior, and International Marketing.

🌍 Impact and Influence 

Community Impact

Beyond academia, Dr. Znaidi has actively contributed to professional training and industry collaboration. She has conducted marketing research, strategic marketing planning, and business development studies for organizations in Tunisia and beyond. Her work as a Head of Market Research at Génimark and a Marketing Manager for Africa System highlights her practical experience in applying marketing principles to real-world business challenges.

🔮Legacy and Future Contributions 

Kaouther Znaidi’s legacy is defined by her relentless pursuit of knowledge, commitment to education, and contributions to the field of marketing. Her work in Islamic Marketing and Web Marketing continues to influence emerging marketing strategies. She remains an active researcher and mentor, constantly exploring new frontiers in marketing education and digital transformation.

 

Conclusion

Kaouther Znaidi exemplifies excellence in marketing academia and professional practice. With an impressive academic background, a robust research portfolio, and significant leadership roles, she has left an indelible mark on marketing education. Her dedication to research, teaching, and industry collaboration highlights her invaluable contributions to the field. As she continues her academic and professional journey, her impact on marketing education and business research is set to grow even further, ensuring her place as a leading figure in the marketing discipline.

📚Publications

The appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi: An advancing test looked by different associations over the globe

Authors: A., Sabir, Almas, K., Znaidi, Kaouther, N.A., Qayum, Nimer Abdul

Journals: Cogent Business and Management,