📍Current Position
Aspiring senior leader with a stellar track record of 15 years in regional business development within the international education sector. Accomplished in student admission cycles, strategic business planning, and fostering student growth in Asia. Skilled in transforming traditional education models into dynamic online platforms and expanding business footprints across diverse markets.
📝Publication Achievements
Led the Public Education divisions and devised a marketing strategy to introduce Juilliard’s Creative Curriculum, collaborating with international schools in China and Greater Asia. Formulated an O2O implementation plan using ‘ClassIn’ to transition from classroom to online learning. Managed a multi-million-dollar business in online certified music education and music-grade
🔍Ongoing Research
Juilliard School (Tianjin) Director of Public Education, Greater Asia Sep 2019 – Jan 2023 Selected Achievements: Led the Public Education divisions, devising a marketing strategy to introduce Juilliard’s Creative Curriculum, in collaboration with international schools in China and Greater Asia. Formulated an O2O (Online-to-Offline) implementation plan using ‘ClassIn’ to seamlessly transition from classroom to online learning. Managed a multi-million-dollar business in online certified music education and music-grade exams. Developed new partnerships and commercialized Juilliard’s short programs. Established and managed a social media marketing team to promote partnership programs. Green Apple Lab School Owner, Shanghai Mar 2011 – Sep 2019 Selected Achievements: Founded LG Education Technology Ltd and expanded it to three centers with over 1,000 students. Spearheaded the transformation of traditional schools into Online Enrichment Schools. Developed annual business plans and achieved profitability within three years. Transformed the O2O online platform for education. Raffles Education Ltd Director Admission for Greater China, Shanghai Oct 2004 – Mar 2011 Selected Achievements: Achieved annual student growth from 40 to 1,000. Established an HR policy that resulted in 44% annual student growth consecutively for five years. Built an online marketing team to fuel further business growth across China. Developed and managed 32 marketing offices across major cities in China and Singapore. Managed a consolidated regional P&L budgeting portfolio, exceeding RMB 200 million annually. ACN Technologie. Founder & CEO Oct 1999 – Aug 2004 Selected Achievements: Successfully established an Internet firm from scratch. Exceeded revenue expectations within the third year of business. Forged strategic partnerships with global partners for the eCommerce platform. Closed millions of dollars in consulting projects for various e-business and e-commerce ventures.
🔬Research Interests
Fluent in both English and Chinese, proficient in various Chinese dialects. Technologically adept with skills in MS Office, Python, Salesforce.com, QuickBooks, Wix.com, and Concep.
🎓Academic Background
Ph.D. in New Media & Communication Shanghai Jiao Tong University (SJTU), China 2017 – Sep 2024 Doctoral Degree program focusing on the convergence of digital media and communication strategies in global education. MBA University of Leicester, UK Sep 1993 – Sep 1994 Advanced business management education with a focus on international business dynamics. Diploma in Marketing The Chartered Institute of Marketing (CIM) Jun 1991 – Jun 1993 Diploma in Export Marketing Export Institute of Singapore (EIS) 1991-1993 Full Scholarship awarded by IE Singapore. Advanced Diploma in Business Administration ABE Jun 1989 – Jun 1992 Equivalent to a Bachelor’s (Hons) degree accredited by the QCA.
🏆Scholarships and Awards
Full Scholarship from IE Singapore for Diploma in Export Marketing. Recognition for outstanding contributions to the development of online educational platforms and business strategies in Asia.
🌐Professional Associations
Member of The Chartered Institute of Marketing (CIM) , Participated in advanced workshops on digital transformation and e-learning strategies. Engaged in training sessions focused on leadership development and educational innovation.
📚Training & Workshops
Throughout his career, Brian has participated in various training and workshops, enhancing his skills in business development, marketing strategies, and online education platforms. These experiences have equipped him with the knowledge to navigate complex business environments.
🎤Oral Presentations
Brian has demonstrated his communication prowess through numerous oral presentations at conferences and workshops, effectively conveying complex concepts in New Media & Communication and business strategies. His presentations are known for their clarity and engaging delivery.
🧑🔬Tasks Completed as a Researcher
Conducted in-depth research on digital media’s impact on student engagement and learning outcomes. Developed innovative strategies for transitioning traditional educational content to online formats.
🚀Success Factors
Juilliard School (Tianjin) Director of Public Education, Greater Asia Sep 2019 – Jan 2023 Selected Achievements: Led the Public Education divisions, devising a marketing strategy to introduce Juilliard’s Creative Curriculum, in collaboration with international schools in China and Greater Asia. Formulated an O2O (Online-to-Offline) implementation plan using ‘ClassIn’ to seamlessly transition from classroom to online learning. Managed a multi-million-dollar business in online certified music education and music-grade exams. Developed new partnerships and commercialized Juilliard’s short programs. Established and managed a social media marketing team to promote partnership programs. Green Apple Lab School Owner, Shanghai Mar 2011 – Sep 2019 Selected Achievements: Founded LG Education Technology Ltd and expanded it to three centers with over 1,000 students. Spearheaded the transformation of traditional schools into Online Enrichment Schools. Developed annual business plans and achieved profitability within three years. Transformed the O2O online platform for education. Raffles Education Ltd Director Admission for Greater China, Shanghai Oct 2004 – Mar 2011 Selected Achievements: Achieved annual student growth from 40 to 1,000. Established an HR policy that resulted in 44% annual student growth consecutively for five years. Built an online marketing team to fuel further business growth across China. Developed and managed 32 marketing offices across major cities in China and Singapore. Managed a consolidated regional P&L budgeting portfolio, exceeding RMB 200 million annually. ACN Technologie. Founder & CEO Oct 1999 – Aug 2004 Selected Achievements: Successfully established an Internet firm from scratch. Exceeded revenue expectations within the third year of business. Forged strategic partnerships with global partners for the eCommerce platform. Closed millions of dollars in consulting projects for various e-business and e-commerce ventures.
🧪Publications & Laboratory Experience
Brian has contributed to several publications in the field of educational business strategies and digital transformation. His hands-on laboratory experience in developing online education platforms has been instrumental in his career.