Yamijala Suryanarayana Murthy | Human Resources Strategy | Best Researcher Award

Dr. Yamijala Suryanarayana Murthy | Human Resources Strategy | Best Researcher Award 

Assistant Professor at Koneru Lakshmaiah university |India

Dr. Yamijala Suryanarayana Murthy is an accomplished academic and researcher in the field of management studies with over a decade of teaching and industry experience. He is currently serving as an Assistant Professor in the Department of Management Studies at Vardhaman College of Engineering. His career journey includes academic positions at several prestigious institutions, where he has contributed to teaching, research, and student development. Prior to his academic career, he gained valuable professional exposure working in the corporate sector as an operations manager, which enriched his understanding of business practices and management applications. His work has gained recognition in the academic community, evidenced by 43 citations from 22 published documents and an h-index of 3. His academic credentials include a Ph.D. (thesis submitted) in Management, an MBA in Human Resources and Marketing, and a Bachelor’s degree in Computer Science and Engineering. Over the years, he has cultivated expertise in areas such as human resource management, marketing, consumer behavior, artificial intelligence applications in business, digital marketing, and organizational behavior. His research contributions span diverse domains including work-life balance, emotional intelligence, e-commerce, digital consumer behavior, and the role of artificial intelligence in human resource development. Through his commitment to teaching, research, and knowledge dissemination, he plays a vital role in advancing management education and fostering innovation in the field.

Profiles : Scopus | ORCID | Google Scholar  

Featured Publications:  

Yamijala, S. M., Chodisetty, R. S. C. M., Chakravorty, C., & Sai, K. P. (2025). AI-powered learning revolutionizing smart education with personalized learning styles. Internet of Behavior-Based Computational Intelligence for Smart Education, 15.

Goswami, I., Hamida, A. G. B., Murthy, Y. S., & Gopal, S. P. (2023). Effective role of human resource management policies within marketing organization: The impact on business and marketing strategy implementation. International Journal of Professional Business Review, 8(7), 1–12.

Raj, D., Nirmal, O. N., Kalaivani, A., & Kaur, K. (2023). Artificial intelligence in e-commerce: A literature review. Artificial Intelligence, 21(1), 1027–1037.

Krishna, K. S., & Murthy, Y. S. (2015). A study on perception of quality of work life among textile manufacturing workers in East Godavari district. International Journal of Science and Research (IJSR), 4(10), 1487–1491.

Yamijala, S. M., Nimbrain, N., & Bansal, R. (2025). Enhancing remote workspaces: The role of virtual reality in shaping the virtual work environment. Optimizing Virtual Reality and Metaverse for Remote Work and Virtual Team Collaboration, 6.