Profile
Scholar
📍Current Position
Xiaodong Marcus Li is a distinguished Ph.D. candidate at Sun Yat-sen University, specializing in Business Administration under the guidance of Professor Kang Xie. His doctoral research focuses on exploring the mechanisms behind user potential creativity and its impact on product innovation through digital technologies.
📝Publication Achievements
Xiaodong has a prolific publication record, including high-impact journals such as: Journal of Business Research: Examining user-led and firm-led participation in product innovation. China Industrial Economics: Analyzing user creativity and its role in digital product innovation.
Other notable works are under review in leading journals like the Strategic Management Journal, Information Systems Journal, and Technovation, showcasing his contributions to user engagement, digital technology, and product strategies.
🔍Ongoing Research
Xiaodong’s ongoing projects include: Investigating how digital technologies like AI and data analytics influence firm-user interactions. Unraveling the asymmetric value of AI in product strategy for market competitiveness. Advancing theories on digital innovation tools and their affordances for product innovation.
His core research interests lie in: Digital Transformation and Innovation Firm-User Interaction Human-AI Collaboration Digital Technology Application and Management
🎓Academic Background
Ph.D. in Business Administration (Sun Yat-sen University): Recognized for academic excellence, ranked 1st in the entrance examination, and recipient of the Freshman Scholarship and University-level scholarships for five consecutive years.
Doctoral Dissertation: A Mechanism Study on the Impact of User Potential Creativity on Product Innovation Based on Digital Technology.
Bachelor in Engineering (Central South University): Part of the prestigious Excellence Engineer Program, ranked 3rd in his major, and recipient of numerous accolades, including the Daye Nonferrous Metals Second-Class Scholarship.
🏆Scholarships and Awards
Multiple University-level Scholarships over nine academic years. Recognition for his academic distinction and leadership in innovation and digital transformation studies.
🧬Bioinformatics
Xiaodong demonstrates proficiency in applying advanced algorithms like Transformer, BiLSTM, and BERT for developing vertical domain knowledge graphs and conducting data-driven research for practical business decision-making.
🌐Professional Associations
Active contributor to professional forums like the China Information Economics Society and Pacific Asia Conference on Information Systems (PACIS). Participant in collaborative research initiatives funded by the National Natural Science Foundation of China.
📚Training & Workshops
Hands-on experience in AI algorithms and digital analytics through internships with Midea Group and Sophia Group. Attended workshops on Innovation Management and Digital Technology Applications.
🎤Oral Presentations and🗣️Thought Leadership
Xiaodong has presented at esteemed conferences, including: 2023 China Information Economics Society Annual Conference: Discussed digital technology and user creativity. 2023 China Forum on Qualitative Research in Management: Delivered insights on generative service innovation. PACIS 2022: Highlighted user participation modes in product innovation.
🧑🔬Tasks Completed as a Researcher
Designed advanced methodologies to study firm-user interactions. Published groundbreaking findings in highly ranked journals (ABS 4, FT50). Enhanced real-world digital innovation through internships and collaborative projects.
🚀Success Factors
Xiaodong’s academic and professional success stems from: Strong analytical skills and proficiency in tools like Python, Stata, R, and MATLAB. Expertise in data mining, text analysis, and machine learning. Leadership roles as a teaching assistant and class monitor, coupled with excellent communication and teamwork.
🧪Publications & Laboratory Experience
Xiaodong combines theoretical insights with hands-on laboratory work to bridge the gap between academic research and practical innovation. His studies on user creativity, supported by real-world applications in AI and digital tools, stand as a testament to his pioneering spirit.
🔍 Conclusion
With an impressive academic trajectory and impactful contributions to digital transformation, Xiaodong Marcus Li continues to inspire innovation in firm-user collaboration. His work underscores the potential of digital technologies to reshape product development and business strategies.
Publications