KAOUTHER ZNAIDI | Marketing Strategy | Best Researcher Award

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Dr. KAOUTHER ZNAIDI – Marketing Strategy – Best Researcher Award

Alignment with Award Category

Dr. Znaidi’s outstanding contributions align perfectly with awards recognizing excellence in Marketing Research, Academic Leadership, and Women in Business Education. Her dedication to advancing marketing knowledge, combined with her administrative leadership and industry collaborations, make her a deserving candidate for recognition in these fields.

college of Business Administration | Saudi Arabia

Profile

Scopus

🎓Early Academic Pursuits 

Education and Training

Kaouther Znaidi, a distinguished Tunisian scholar in marketing and management, has built a solid academic foundation that has shaped her career. She earned her Bachelor’s degree in Marketing from the Institute of Management in Tunis (ISG) at Tunis University in 1993. She then pursued a Master of Business (DEA) in 1998 from El Manar University, College of Economics and Business of Tunis (FSEGT), Tunisia. Continuing her academic trajectory, she obtained her Ph.D. in Marketing from the same institution in 2009. Her research and academic work have since been instrumental in marketing and management education.

💼Professional Endeavors 

Academic Positions

Kaouther Znaidi has had a dynamic and extensive career spanning multiple academic institutions and roles. She currently serves as an Assistant Professor at the College of Business Administration, Hail University, Saudi Arabia. Since October 2015, she has been deeply involved in academic and administrative leadership, including her role as Vice-Dean of the Female Campus at Hail University (2015–2020), COOP Coordinator (2020–2021), and Department Supervisor (2022–2024).

📚Contributions and Research Focus on Marketing Strategy

Dr. Znaidi’s research interests cover a broad spectrum of marketing disciplines, including Islamic Marketing, Web Marketing, E-branding, and E-reputation. She has contributed to numerous publications and conferences, providing valuable insights into contemporary marketing strategies. Her scholarly contributions include articles such as: he appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi (Cogent Business & Management, 2020). Importance of Computer In Human Life And Management Till 2020 (AIJBM, 2019). How Good Is Your Time Management? (BIRCI-Journal, 2019). Saudi Arabia Reforms: The Changing Face of Saudi Women at Workplace with a Vision of 2030 (American Journal of Management Science and Engineering, 2019). The Impact of Social Professional Category Consumer’s Acceptance Level Towards Islamic Banking Window (Chinese Business Review, 2017).

🏆Accolades and Recognition 

Dr. Znaidi has earned recognition for her impactful research and teaching contributions. Her scholarly work has been published in high-impact journals, and her expertise in marketing and e-branding is acknowledged in academic circles. She has played a crucial role in marketing education by training students in specialized fields such as Electronic Commerce, Market Research, Consumer Behavior, and International Marketing.

🌍 Impact and Influence 

Community Impact

Beyond academia, Dr. Znaidi has actively contributed to professional training and industry collaboration. She has conducted marketing research, strategic marketing planning, and business development studies for organizations in Tunisia and beyond. Her work as a Head of Market Research at Génimark and a Marketing Manager for Africa System highlights her practical experience in applying marketing principles to real-world business challenges.

🔮Legacy and Future Contributions 

Kaouther Znaidi’s legacy is defined by her relentless pursuit of knowledge, commitment to education, and contributions to the field of marketing. Her work in Islamic Marketing and Web Marketing continues to influence emerging marketing strategies. She remains an active researcher and mentor, constantly exploring new frontiers in marketing education and digital transformation.

 

Conclusion

Kaouther Znaidi exemplifies excellence in marketing academia and professional practice. With an impressive academic background, a robust research portfolio, and significant leadership roles, she has left an indelible mark on marketing education. Her dedication to research, teaching, and industry collaboration highlights her invaluable contributions to the field. As she continues her academic and professional journey, her impact on marketing education and business research is set to grow even further, ensuring her place as a leading figure in the marketing discipline.

📚Publications

The appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi: An advancing test looked by different associations over the globe

Authors: A., Sabir, Almas, K., Znaidi, Kaouther, N.A., Qayum, Nimer Abdul

Journals: Cogent Business and Management,

Mohamed BOUAZIZ | Environmental Analysis | Best Researcher Award 

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Prof Dr . Mohamed BOUAZIZ- Environmental Analysis - Best Researcher Award 

University of Sfax | Tunisia

Author Profile 

Early Academic Pursuits

His began his academic journey with a strong foundation in the sciences, earning his Bachelor of Physics-Chemistry from the Faculty of Sciences of Sfax, Tunisia, in June 1994. Building upon this, he pursued his passion for chemistry, completing his Doctorate in Chemistry in March 2006, under the guidance of Professor Sami Sayadi at the Laboratory of Bioprocesses in the Biotechnology Center of Sfax. His doctoral research focused on the production and characterization of bioactive compounds from Olea europaea and Hyparrhenia hirta. Following his doctoral studies,He further enhanced his academic qualifications by obtaining his Habilitation à Diriger des Recherches (HDR) in May 2010, with a dissertation on the phenolic composition of Tunisian olives and olive by-products.

Professional Endeavors

His professional journey has been marked by dedication to teaching, research, and scholarly pursuits. He has held various academic positions at the High Institute of Biotechnology of Sfax (ISBS) since 2003, progressing from an Assistant to his current position as Professor. His commitment to advancing knowledge in the field of chemistry is evident through his extensive publication record, which includes over 238 international publications and 10 book chapters. Additionally, He has contributed significantly to the field through his involvement in national and international conferences, where he has presented over 20 abstracts.

Contributions and Research Focus in Environmental Analysis 

His research focuses on the extraction, characterization, and biological activities of natural products, particularly those derived from medicinal plants and olive by-products. His expertise lies in the areas of food chemistry, plant sciences, food processing, and lipid technology. Through his collaborative efforts with esteemed institutions such as the Massachusetts Institute of Technology (MIT), Royal Botanic Gardens, Kew, and the University of Lyon He has spearheaded innovative research projects aimed at exploring the potential applications of natural compounds in various fields, including functional foods, pharmaceuticals, and cosmetics.

Accolades and Recognition

Throughout his career, he has received numerous accolades and honors in recognition of his scholarly achievements. His h-index of 56 underscores the impact of his research contributions within the scientific community. Furthermore, His expertise in the field has been acknowledged through his involvement as an expert reviewer for more than 20 prestigious journals in areas such as food chemistry and plant sciences.

Impact and Influence

His work has made a significant impact on both academia and industry. His research findings have not only expanded the frontiers of scientific knowledge but have also paved the way for the development of innovative products and technologies with practical applications. By collaborating with renowned institutions and fostering partnerships with industry stakeholders ,He has played a pivotal role in translating research outcomes into real-world solutions that address societal challenges and contribute to economic growth and sustainability.

Legacy and Future Contributions

As a distinguished academic and researcher, His legacy extends beyond his scholarly achievements to the countless students and scholars he has mentored and inspired throughout his career. His unwavering dedication to education and research serves as a beacon of excellence for future generations of scientists. Looking ahead, Dr. Bouaziz remains committed to pushing the boundaries of scientific inquiry, driving innovation, and making enduring contributions to the advancement of knowledge and the betterment of society. His collaborative spirit, visionary leadership, and passion for discovery continue to shape the future of research in the field of natural products and biotechnology.

Citations
  • Citations            9870
  •  h-index              58
  • i10-index            158

Notable Publications