Zulnaidi Yaacob | Entrepreneurship and Start-up Strategies | Academic Leadership in Business Strategy Award

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Assoc. Prof. Dr. Zulnaidi Yaacob – Entrepreneurship and Start-up Strategies – Academic Leadership in Business Strategy Award

Alignment with Award Category

Given his extensive research, leadership, and contributions to entrepreneurship and financial well-being, Dr. Zulnaidi Yaacob is highly deserving of recognition in categories such as Academic Excellence, Research Leadership, and Entrepreneurship Education. His interdisciplinary approach and global collaborations exemplify the qualities of an outstanding academic leader.

 

 Universiti Sains Malaysia | Malaysia

Profile

Scholar

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🎓Early Academic Pursuits 

Education and Training

Assoc Prof Dr Zulnaidi Yaacob began his academic journey with a strong foundation in accounting. He obtained a Bachelor of Accounting (Hons) in 1999 from a prestigious Malaysian university. His passion for academia and research led him to pursue a Master in Accounting in 2003, further honing his expertise in the field. In 2008, he completed a PhD in Management Accounting from Universiti Utara Malaysia, marking the beginning of a distinguished academic career dedicated to advancing financial and management accounting knowledge.

💼Professional Endeavors 

Academic Positions

Dr. Zulnaidi Yaacob has built a remarkable career as an academic and researcher. Currently serving as the Dean of the School of Distance Education at Universiti Sains Malaysia (USM), he has played a pivotal role in shaping the institution’s academic policies and programs. His contributions extend beyond administrative duties, as he has actively engaged in various professional development courses, such as the Executive Certificate for Entrepreneurial Leaders (Swansea University, UK, 2017) and Professional Certificate in Blockchain Fundamentals (University of California, Berkeley, 2019). These certifications underscore his commitment to lifelong learning and adapting to the evolving landscape of accounting and entrepreneurship.

📚Contributions and Research Focus on Entrepreneurship and Start-up Strategies

Dr. Zulnaidi Yaacob’s research interests span multiple disciplines, including Management Accounting, Entrepreneurship, Financial Well-being, and Quality Management. His research has been instrumental in providing insights into financial decision-making, organizational performance, and sustainable entrepreneurship. His extensive publication record includes numerous journal articles addressing quality management practices, financial stability, and the impact of public policy on entrepreneurship. Notable publications include:

  • Developing Instrument for Measuring Organizational Performance (Jurnal Akuntabilitas, 2008)
  • The Link Between Quality Management and Balanced Scorecard Cause-and-Effect Linkage (Malaysian Management Journal, 2008)
  • Kesan Pengurusan Kualiti Terhadap Prestasi Perkhidmatan Pihak Berkuasa Tempatan (Jurnal Kemanusiaan, 2008)

🏆Accolades and Recognition 

Dr. Zulnaidi Yaacob has received numerous awards recognizing his contributions to academia and research. Some of the most notable accolades include: Excellent Educator Award (2010, Universiti Sains Malaysia), Best Paper Award (2010, IAM Conference, Taiwan), National Book Industry Fund, (2012, DBP and Ministry of Finance Malaysia), Outstanding Reviewer Award, (2013 & 2014, Emerald Literati Network) Excellent Service Award (2017, Universiti Sains Malaysia), Entrepreneurship Mentor Award (2018, Universiti Sains Malaysia) These achievements reflect his dedication to excellence in education and research

🌍 Impact and Influence 

Community Impact

Dr. Zulnaidi Yaacob’s influence extends beyond his institution. As a Visiting Scholar at prestigious universities such as the University of Newcastle (Australia), Universitas Trisakti (Indonesia), and Hebei University (China), he has contributed to global academic discourse. His keynote addresses at international conferences, including The International Engineering & Management Conference (2012) and The 10th International Research Symposium (2024, Prince Songkhla University, Thailand), have highlighted critical issues in financial well-being and sustainable entrepreneurship.

🔮Legacy and Future Contributions 

Dr. Zulnaidi Yaacob continues to shape the future of accounting and entrepreneurship education through his research, teaching, and mentorship. His work on financial well-being and management accounting will remain valuable for policymakers and business leaders. His commitment to distance education ensures that quality education is accessible to a broader audience, fostering future generations of accountants and entrepreneurs.

Conclusion

Assoc Prof Dr Zulnaidi Yaacob’s distinguished career reflects a profound impact on academia and entrepreneurship. Through his extensive research, international engagements, and leadership in education, he continues to contribute significantly to the fields of management accounting, financial well-being, and quality management. His legacy as a scholar and mentor will undoubtedly inspire future generations in the academic and business communities.

📚Publications

Determinants of effective financial risk management in small business: A theoretical framework
Authors: NA Rahman, Z Yaacob, RM Radzi

Journals: Information Management and Business 

Impact of logical thinking skills and digital literacy on Thailand’s generation Z accounting students’ internship effectiveness: Role of self-learning capability
Authors: N Imjai, S Aujirapongpan, Z Yaacob

Journals: International Journal of Educational Research

Strategy for financial well-being among public servants in Malaysia
Authors: NN Wahab, Z Yaacob

Journals: Journal of Techno-Social

Nianjiao Peng | Growth Strategy | Best Researcher Award

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Dr. Nianjiao Peng – Growth Strategy – Best Researcher Award

Guang Dong University of Finance | China

Profiles 

Scholar

📍Current Position

She currently serves as a Lecturer at the Guangdong University of Finance. She is deeply involved in teaching and research, focusing on the dynamic fields of Digital Finance, Internet Finance, Financial Technology, and Big Data. Her role includes mentoring students, leading research projects, and collaborating with various academic and industry partners.

📝Publication Achievements 

Her educational journey is both extensive and distinguished: Ph.D. in Economics: Shenzhen University, China (2022) M.Sc. in Economics: Miami University, USA (2013) . B.S. in Finance: Central South University of Forestry and Technology, China (2011). She also spent a year as a visiting scholar at the University of Edinburgh (2017-2018) and has postdoctoral research experience from the University of International Business and Economics.

 

🔍Ongoing Research 

Her ongoing research focuses on digital finance, internet finance, financial technology, and big data. She is involved in several research projects and continues to explore innovative solutions in these areas.

🔬Research Interests 

Her research interests lie at the intersection of finance and technology. Her areas of focus include: Digital Finance, Internet Finance ,Financial Technology, Big Data, These interests drive her work in developing innovative financial solutions and analyzing the impacts of technology on financial markets.

🎓Academic Background 

She earned her Ph.D. in Economics from Shenzhen University, Shenzhen, China, in 2022. She obtained her M.Sc. degree from Miami University, the United States, in 2013, and her B.S. degree in Finance from the Central South University of Forestry and Technology, China, in 2011. From 2017 to 2018, she was a visiting scholar at the University of Edinburgh. Additionally, Dr. Peng has worked as a Postdoctoral Research Fellow at the University of International Business and Economics.

🏆Scholarships and Awards 

Her been recognized for her outstanding contributions to the field of finance and economics. She has received various scholarships and awards, highlighting her dedication and excellence in research.

🌐Professional Associations 

She is an active member of several professional associations, contributing to the advancement of knowledge and practice in her field.

 📚Training & Workshops 

Her regularly participates in and conducts training sessions and workshops, sharing her expertise and staying updated with the latest developments in her research areas.

🎤Oral Presentations 

She has delivered numerous oral presentations at national and international conferences, disseminating her research findings and engaging with the academic community.

🧑‍🔬Tasks Completed as a Researcher 

As a researcher, she has successfully completed several key tasks, including: Leading and managing research projects, Publishing high-impact research papers, Collaborating with fellow researchers and institutions, Mentoring students and junior researchers,

🚀Success Factors 

She attributes her success to her dedication, continuous learning, and collaborative approach. Her ability to integrate interdisciplinary knowledge and apply innovative methods has been crucial to her achievements.

🧪Publications & Laboratory Experience

Her extensive publication record and hands-on laboratory experience underscore her expertise and contributions to the field of digital finance and financial technology.

Citations

   Citations    35

📚Publications: