Assist. Prof. Dr. Ali Raed Alshawawreh | Data Analysis | Best Paper Award

Assist. Prof. Dr. Ali Raed Alshawawreh | Balqa Applied University | Jordan

Ali Alshawawreh is a Jordanian researcher specializing in electronic marketing and digital business strategies. He holds a doctoral degree in economic and commercial sciences from Granada University, with first-class honors, along with master’s and bachelor’s degrees from Middle East University in Jordan. His work focuses on digital transformation, e-business adoption, big data analytics, and business intelligence, producing impactful research that bridges academic theory with practical application. With professional experience in management, human resources, and logistics, he combines academic expertise with real-world leadership skills, contributing to innovation and growth in the digital economy.

Profile

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Education

Ali Alshawawreh has pursued an extensive academic path in business and marketing, culminating in a doctoral degree in economic and commercial sciences with a specialization in electronic marketing from Granada University in Spain, where he achieved an excellent standing with first-class honors. He also holds a master’s degree in electronic business from Middle East University in Jordan, further enhancing his expertise in the digital and commercial domains. His foundational education was completed with a bachelor’s degree in business administration from the same university, equipping him with broad business knowledge and management skills.

Experience 

Ali Alshawawreh has built a diverse professional background across multiple industries, holding key leadership and administrative positions. He served as a branch manager at Khaled Abu-Dush for Cars Spare Parts in Jordan, where he oversaw operational activities and customer relations. His managerial capabilities were also demonstrated in his role as a human resources manager at Abu Annab Travel, Tourism, Hajj & Umrah, where he coordinated workforce planning and personnel management. In addition, he worked as a team leader and field researcher with the Department of Statistics in Jordan, as well as a team leader at Pioneer for Logistics Services, managing projects and supervising teams. His administrative expertise was further strengthened through his work as an administrative assistant at Al-Ziyada Drug Store, handling essential organizational and operational duties.

Research Focus

Ali’s research work centers on electronic marketing, digital transformation, and business intelligence, with a particular emphasis on their application within the Jordanian context. His published studies explore topics such as the impact of big data analytics on the competitive advantage of telecom companies, factors influencing e-business adoption by small and medium-sized enterprises, and the role of business intelligence in fostering customer loyalty. Through his work, he contributes to understanding how emerging digital tools and analytical methods can drive business growth and enhance market competitiveness.

Research Projects

Ali Alshawawreh has actively engaged in multiple research projects that address the evolving needs of the digital business landscape. His work has examined the development of frameworks to measure the impact of digital transformation in Jordan, offering practical approaches for policymakers and businesses to enhance technological adoption. He has investigated the factors influencing the adoption of e-business among small and medium-sized enterprises, providing insights that support entrepreneurship and digital readiness. In the telecommunications sector, his research has explored how big data analytics can be leveraged to strengthen competitive advantage and how business intelligence tools contribute to building and maintaining customer loyalty. Collectively, these projects bridge academic theory with real-world application, promoting innovation and strategic growth in the digital economy.

Skills and Expertise

Ali Alshawawreh possesses a strong set of professional and interpersonal skills that have contributed to his success. His strengths include effective communication, problem-solving abilities, teamwork, and multitasking. He excels in time management, customer service, and self-motivation, and is proficient in business software, data entry, and MS Office applications. His collaborative nature and adaptability make him a valuable asset in both academic and professional environments.

Awards & Recognition

Ali academic achievements have been marked by his distinction of receiving an excellent standing with first-class honors in his doctoral studies, reflecting both his dedication and expertise in electronic marketing research. This recognition highlights his scholarly excellence and commitment to advancing knowledge in his field.

Publications 

Impact of big data analytics on telecom companies’ competitive advantage
Authors: F Liebana-Cabanillas, FJ Blanco-Encomienda
Journal: Technology in Society

Measuring digital transformation impact in Jordan: A proposed framework
Authors: M Adaileh, A Alshawawreh
Journal: Journal of Innovations in Digital Marketing

The impact of business intelligence on customer loyalty in telecommunications companies
Authors: ARE Alshawawreh
Journal: Universidad de Granada

Factors influencing e-business adoption by Jordanian SMEs
Authors: MJ Adaileh, AR Alshawawreh, I Harazneh, H Elrehail, SU Rehman
Journal: International Journal of Business Information Systems

Impact of Big Data Analytics on Telecom Companies’ Competitive Advantage
Authors: ARE Alshawawreh, F Liebana-Cabanillas, FJ Blanco-Encomienda
Journal: SSRN

Factors influencing e-business adoption by Jordanian SMEs
Authors: H Elrehail
Journal: International Journal of Business Information Systems

Conclusion

Ali Alshawawreh’s academic and professional journey reflects a deep commitment to advancing knowledge in electronic marketing and digital business strategies. With a solid educational foundation, diverse leadership experiences, and recognized academic excellence, he has developed a well-rounded expertise that bridges theory and practice. His research projects address pressing challenges in digital transformation, e-business adoption, and business intelligence, offering valuable contributions to both academia and industry. Equipped with strong interpersonal skills, analytical capabilities, and a forward-looking vision, he continues to play a significant role in shaping the future of digital marketing and business innovation.