Alignment with Award Category
Dr. Ieda Margarete Oro’s extensive contributions to research in accounting, business strategy, and management control systems strongly align with categories such as: Best Researcher Award (for significant research impact in accounting and management sciences). Excellence in Innovation Award (for her contributions to digital strategies and sustainable business practices).
Universidade do oeste de Santa Catarina | Brazil
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Scholar
🎓Early Academic Pursuits
Education and Training
Ieda Margarete Oro embarked on her academic journey with a deep interest in Accounting and Administration, fields that play a crucial role in business sustainability and organizational growth. She earned her PhD in Accounting and Administration from the Regional University of Blumenau in 2015, focusing on strategic financial management and controllership. Her strong foundation in these disciplines paved the way for an extensive career in research and teaching, ultimately shaping the future of business management through innovation and sustainability.
💼Professional Endeavors
Academic Positions
Currently, Ieda Margarete Oro serves as a Researcher and Professor at UNOESC, where she contributes significantly to the Accounting Sciences Course and the Professional Master’s Degree in Administration. Her expertise extends to the Academic Doctorate program at UNOESC, where she mentors students and leads groundbreaking research initiatives. Her professional experience encompasses diverse areas, including Management Control Systems, Performance Evaluation, Corporate Finance, and Family Businesses. Between 2018 and 2020, she held the prestigious position of Editor-in-Chief of RACE, a well-regarded academic journal. She is also an active member of the scientific committee of the RCCC – CRCSC and an ad hoc associate editor at RAE-FGV, further showcasing her dedication to advancing research in her domain. Additionally, she is a distinguished member of the Santa Catarina Academy of Accounting Science, underscoring her influence in shaping accounting standards and practices.
📚Contributions and Research Focus on Digital Transformation
eda Margarete Oro has made substantial contributions to the fields of accounting, administration, and business strategy. Her research primarily focuses on sustainable business practices, digital transformation, and financial strategies for MSMEs. Some of her key research projects include:
1. Green Strategy and Innovative Performance
This research investigates the interrelationship between sustainable business practices and innovation in family and non-family businesses. The study evaluates how management control systems mediate this relationship, providing insights into the adoption of green strategies for long-term business sustainability.
2. Strategies to Improve MSME Competitiveness in Ibero-America
Recognizing the economic challenges faced by Micro, Small, and Medium Enterprises (MSMEs), this project analyzes their primary obstacles and proposes strategic solutions to enhance their competitiveness. The research employs qualitative interviews and empirical analysis to devise actionable frameworks for business resilience.
3. Digital Strategy in Brazilian Family Businesses
This study explores the role of digitalization strategies in improving business performance, particularly among Brazilian family MSMEs. Using quantitative research methodologies and SmartPLS 4.0 software, the findings confirm the positive impact of digitalization and organizational innovation on business success.
🏆Accolades and Recognition
Ieda Margarete Oro’s contributions have garnered widespread recognition in the academic and professional communities. Her research citations (788), h-index (15), and i10-index (20) reflect her substantial impact in the field. With 29 indexed journal publications and 6 indexed documents, she has established herself as a thought leader in accounting and business strategy. Additionally, she has played a pivotal role in major research collaborations, including her leadership position as Theme Leader for the ENANPAD Accounting Division.
🌍 Impact and Influence
Community Impact
Beyond academia, Ieda’s research has profound real-world implications, influencing corporate decision-making, business sustainability, and financial strategy development. Her work on green strategies and digitalization serves as a guiding framework for businesses seeking sustainable and technology-driven growth. Furthermore, her involvement with FAEDPYME, a collaborative network for Latin American and Spanish researchers, amplifies her contributions to global research in MSME development.
🔮Legacy and Future Contributions