Alignment with Award Category
Dr. Zulfiqar Ali Jumani’s research contributions, industry experience, and academic influence align well with the Best Researcher Award. His ability to combine theoretical knowledge with practical applications makes him a strong candidate for recognition in research excellence.
Faculty of Business Administration and Accountancy | Thailand
Profile
Orcid
Scholar
Scopus
🎓Early Academic Pursuits
Education and Training
Dr. Zulfiqar Ali Jumani, Ph.D., MBA (Mkt), BS (I.T), has a distinguished academic background that has laid a strong foundation for his research and professional endeavors. His educational journey demonstrates a commitment to knowledge, innovation, and interdisciplinary learning. With an undergraduate degree in Information Technology, followed by an MBA in Marketing, he developed a unique blend of technical expertise and business acumen. This diverse educational foundation prepared him for his Ph.D., where he explored the intricacies of consumer behavior, specifically in the context of Islamic brands. His dissertation, “Development of a Model: Identifying Buying Behavioral Intentions of the Islamic Brands and Islamic Brands Attitude among Muslims of Thailand and Malaysia,” reflects his keen interest in the intersection of marketing, consumer behavior, and religious identity.
💼Professional Endeavors
Academic Positions
Dr. Zulfiqar Ali Jumani, Ph.D., MBA (Mkt), BS (I.T), has a distinguished academic background that has laid a strong foundation for his research and professional endeavors. His educational journey demonstrates a commitment to knowledge, innovation, and interdisciplinary learning. With an undergraduate degree in Information Technology, followed by an MBA in Marketing, he developed a unique blend of technical expertise and business acumen. This diverse educational foundation prepared him for his Ph.D., where he explored the intricacies of consumer behavior, specifically in the context of Islamic brands. His dissertation, “Development of a Model: Identifying Buying Behavioral Intentions of the Islamic Brands and Islamic Brands Attitude among Muslims of Thailand and Malaysia,” reflects his keen interest in the intersection of marketing, consumer behavior, and religious identity.
📚Contributions and Research Focus on Technology
Dr. Jumani’s research primarily revolves around Islamic branding, halal consumer behavior, and marketing strategies within diverse religious contexts. His extensive publication record includes high-impact articles in the Journal of Islamic Marketing, where he has explored topics such as the influence of Islamic brand attitudes on consumer behavior, the importance of halal certification, and cross-cultural studies on halal-friendly attributes.
He has co-authored numerous research papers that examine halal marketing dynamics, including:
- “Identifying the Important Attitude of Islamic Brands and Its Effect on Buying Behavioral Intentions among Malaysian Muslims” (2021)
- “Behavioral Intentions of Different Religions: Purchasing Halal Logo Products at Convenience Stores in Hatyai” (2020)
- “Islamic Brands Attitudes and Its Consumption Behavior among Non-Muslim Residents of Thailand” (2021)
🏆Accolades and Recognition
Dr. Jumani has been recognized for his scholarly contributions through various roles as a keynote speaker and conference chair. He delivered keynote speeches at the UUM-PSU International Doctoral Symposium (2022) and the USM Indonesia International Conference (2023), focusing on Islamic finance and halal industry trends. His participation in international conferences, such as the Asian Academic Society International Conference and the International Conference on Multidisciplinary Research, further showcases his academic influence.
🌍 Impact and Influence
Community Impact
Dr. Jumani’s research has significant implications for the halal industry and Islamic branding. His findings contribute to understanding consumer behavior in diverse cultural settings, influencing marketing strategies for halal products worldwide. His work also extends to tourism, particularly in exploring halal-friendly attributes and Muslim consumer preferences in non-Islamic destinations.
🔮Legacy and Future Contributions