RAJENDRA MOHANTY | Strategy Formulation  | Best Researcher Award

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Prof . RAJENDRA MOHANTY - Strategy Formulation  - Best Researcher Award

SOA UNIVERSITY, BHUBANESWAR , INDIA | India

Author Profile 

Early Academic Pursuits

Her illustrious academic journey commenced at A.B. High School, Basudebpur, where he achieved a First-Class Matriculation in 1961. He continued his education at Bhadrak College under Utkal University, completing his Pre-Professional Science course in 1963, also with First-Class honors. he pursued a B.Sc. in Mechanical Engineering at the University College of Engineering, Burla, graduating in 1967 with First-Class honors.

 

Professional Endeavors

Throughout his career, Prof. Mohanty has focused on Industrial Engineering, Operations Research, Human Resource Management, and Organizational Development. His research contributions are extensive, including the reengineering of supply chain management systems and performance management. He has delivered numerous invited lectures at international forums and universities, sharing his insights and research findings globally.

Contributions and Research Focus in Strategy Formulation

His achievements have been acknowledged with numerous awards and honors. In 2023, he received the ORSI Fellowship Award and the Lal Bahadur Shastri Recognition for Exemplary Contribution in Academics and Institution Building. Other notable recognitions include the Life Time Contributions to Engineering and Human Resource Management Award (2023), Honorary Membership of The Council of Vibration Specialists (2021), and the Outstanding Academician Award by Rotary Club International Cuttack, Odisha (2019).

Accolades and Recognition

His influence extends beyond academia and industry. He has played pivotal roles in various national and international bodies, including the International Engineering and Technology Institute, Hong Kong, and the Global Peace Foundation, Dubai. His leadership positions in these organizations underscore his commitment to advancing Industrial Engineering and Operations Research on a global scale.

Impact and Influence

His influence extends beyond academia and industry. He has played pivotal roles in various national and international bodies, including the International Engineering and Technology Institute, Hong Kong, and the Global Peace Foundation, Dubai. His leadership positions in these organizations underscore his commitment to advancing Industrial Engineering and Operations Research on a global scale.

Legacy and Future Contributions

His legacy is characterized by his relentless pursuit of excellence in research, education, and professional practice. His numerous awards and recognitions are a testament to his significant contributions and influence. As the Chief Consultant at SOA (Deemed to be University), he continues to mentor the next generation of engineers and researchers.

Notable Publications

Growth Strategy

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 Growth Strategy

Introduction to Growth Strategy:

Growth strategy is a deliberate and systematic plan that organizations use to expand their operations, increase market share, and achieve sustainable business growth. It encompasses a range of tactics and approaches aimed at capitalizing on opportunities and creating a larger footprint in the market.

Subtopics in Growth Strategy:

Market Expansion: Market expansion involves entering new markets, regions, or customer segments to increase market reach. This subtopic explores strategies for geographic expansion and diversification.

 

Product Portfolio Diversification: Expanding the product or service portfolio allows organizations to cater to a broader customer base. This subtopic covers product line extensions, new product development, and diversification strategies.

Mergers and Acquisitions (M&A): Mergers and acquisitions are growth strategies that involve the acquisition or merger with other companies. This subtopic addresses the M&A process, due diligence, and integration strategies.

Strategic Partnerships and Alliances: Forming partnerships and alliances with other organizations can provide access to resources and markets. This subtopic explores the development and management of strategic collaborations.

Digital and E-commerce Growth: In the digital age, online presence and e-commerce play a vital role in growth. This subtopic covers digital marketing, e-commerce strategies, and online expansion.

Market Penetration: Market penetration involves increasing market share within existing markets through tactics like aggressive pricing, marketing, and sales efforts. This subtopic delves into market penetration strategies.

Innovation-Led Growth: Innovating to create new products, services, or business models can be a driver of growth. This subtopic explores how innovation can fuel growth and competitive advantage.

Global Expansion: Expanding globally requires a unique growth strategy. This subtopic addresses international expansion considerations, localization, and global market entry strategies.

Customer Retention and Loyalty: Growth isn't just about acquiring new customers but also retaining existing ones. This subtopic discusses customer retention strategies, loyalty programs, and customer relationship management.

Sustainable Growth: Ensuring growth is sustainable and environmentally responsible is increasingly important. This subtopic covers sustainable business practices and growth strategies aligned with sustainability goals.

Strategic Planning
Strategic Planning Introduction to Strategic Planning: Strategic planning is the systematic process through which organizations define their vision, mission, and long-term goals, and then devise a set of actionable strategies
Environmental Analysis
Environmental Analysis Introduction to Environmental Analysis: Environmental analysis is a critical component of strategic planning in business and management. It involves the systematic examination of the external and internal factors
Strategy Formulation
Strategy Formulation Introduction to Strategy Formulation: Strategy formulation is a critical phase in the strategic management process. It involves the development of a clear and effective strategy that aligns with
Strategy Implementation
 Strategy Implementation Introduction to Strategy Implementation: Strategy implementation is the phase in the strategic management process where organizations take concrete actions to put their strategic plans into practice. It involves
Strategy  Evaluation
 Strategy  Evaluation Introduction to Strategy Evaluation: Strategy evaluation is the final, crucial phase in the strategic management process. After a strategy has been formulated and implemented, organizations must assess its
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) Introduction to Corporate Social Responsibility (CSR): Corporate Social Responsibility (CSR) is a business approach that emphasizes an organization's commitment to ethical, social, and environmental responsibilities beyond
Strategic Leadership
Strategic Leadership Introduction to Strategic Leadership: Strategic leadership is a critical aspect of effective management, encompassing the ability to envision and communicate a compelling strategic direction for an organization while
Competitive Advantage
 Competitive Advantage Introduction to Competitive Advantage: Competitive advantage is the strategic edge that a company possesses over its competitors in the marketplace. It is the unique combination of resources, capabilities,
Industry Analysis
Industry Analysis Introduction to Industry Analysis: Industry analysis is a systematic process of examining the structure, dynamics, and competitive forces within a specific industry or market. It helps organizations gain
Resource-based View of the Firm
 Resource-based View of the Firm Introduction to Resource-based View of the Firm (RBV): The Resource-based View of the Firm (RBV) is a strategic management framework that focuses on the internal