JIZHEN MO | Environmental Analysis | Best Researcher Award

Posted on by ScienceFather

Mr. JIZHEN MO – Environmental Analysis – Best Researcher Award

Alignment with Award Category

Mo Jizhenโ€™s interdisciplinary research, methodological rigor, and proven ability to lead projects from conception to implementation align closely with the criteria of the Best Researcher Award. Her work exemplifies innovation, practical relevance, and scholarly depthโ€”qualities central to this recognition.

The University of Hong Kong | Hong Kong

Profile
Scopus

ORCID

๐ŸŽ“Early Academic Pursuitsย 

Education and Training

Mo Jizhenโ€™s academic journey began with a profound curiosity about how human settlements evolve and function, leading to her enrollment in the Human Geography and Urban-Rural Planning Bachelorโ€™s program at Guangzhou University from September 2020 to June 2024. With a GPA of 3.7/4.0, ranking in the top 15% of her class, Mo demonstrated consistent academic excellence. Her foundational education encompassed a rich blend of theoretical and technical coursework, including Physical Geography, Human Geography, Geographical Information Systems (GIS), Urban Geography, Logistic Geography, and Real Estate Management. Through these, she developed a multidimensional understanding of spatial development and urban planning challenges. Particularly significant was her engagement with the Principle of Urban Planning, where she explored the synergy between spatial policy and sustainable urban development.

๐Ÿ’ผProfessional Endeavorsย 

Academic Positions

Mo translated her academic knowledge into practical skills through impactful internships. At the Guangdong Urban & Rural Planning and Design Institute Co., Ltd., she interned with the 5th Planning and Design Office, where she contributed to planning optimization by drafting layout and schematic maps aligned with new urban strategies. Her ideas on sustainable developmentโ€”particularly the concept of โ€œMutual Promotion of Characteristic Resources Protection and Village Developmentโ€โ€”were incorporated into official regional planning strategies. Earlier, during her internship at the Guangzhou Urban Planning & Design Survey Research Institute, she was part of the Industry Research Department at the Geographic Information Center. There, she assisted in the monitoring of the property market, spatial data analysis, and industrial planning, contributing to reports that were later submitted to the local government and utilized in planning documents.

๐Ÿ“šContributions and Research Focus on Environmental Analysis

Mo’s most distinguished contribution to academic research was as Project Leader of โ€œExploring Global Cities: Guangzhou Multicultural Study and Research,โ€ a project recognized with a Second Prize at the national level by the Geographical Society of China. Her role encompassed a full spectrum of research activities includes Conducted a literature review with over 100 academic sources, identifying gaps and framing new research directions, Designed and implemented questionnaires, collecting over 100 valid responses to investigate the multicultural fabric of Guangzhou., Performed semi-structured interviews with 57 individuals, leading to comprehensive interview analysis and Applied spatial analysis tools using GIS to map Points of Interest (POIs) and generate Kernel Density diagrams, revealing the spatial distribution of multiculturalism in the city. Additionally, her bachelorโ€™s dissertation, titled โ€œSelf-identity Construction of Queer from the Perspective of Field Theory,โ€ showcased her interdisciplinary approach, intersecting geography with sociology and identity studies.

๐Ÿ†Accolades and Recognitionย 

Mo Jizhen’s academic excellence and leadership have been acknowledged through numerous honors. She received the Outstanding Student Award from Guangzhou University in 2024, along with First Class Scholarships in her 2nd and 4th years. Her research skills earned a Second Prize in the Geography Study Social Research Category in 2021. That same year, she was recognized in the 13th Challenge Cup Student Entrepreneurship Program. She also won a Provincial Project Approval for her participation in the Entrepreneurial Training & Practice Program for College Students in 2023 and was named an Excellent Student of the Young Marxist Training Program in 2022.

Impact and Influence

๐ŸŒย Impact and Influenceย 

Community Impact

Moโ€™s interdisciplinary approach, especially her engagement with urban multiculturalism and inclusive planning, reflects a deep awareness of contemporary urban issues. Her projects and internships have influenced planning outcomes in Guangzhou, where her spatial analysis work has informed industrial layouts and policy directions.ย  Her ability to bridge academic theory and professional practice makes her a valuable contributor to any urban policy or planning team. Through her multicultural lens, Mo is contributing to more inclusive, equitable, and sustainable city planning paradigms in China.

๐Ÿ”ฎLegacy and Future Contributionsย 

Now pursuing a Masterโ€™s degree in Transport Policy and Planning at The University of Hong Kong (Sep 2024 โ€“ Aug 2025), Mo is poised to extend her influence into the realm of transportation. Her core coursesโ€”Transport Policy and Planning, Engineering for Transport Systems, Public Transport Systems, and Transport and Developmentโ€”reflect her growing expertise in creating integrated and people-centric mobility systems. With a firm foundation in urban-rural planning and a strong orientation toward sustainability, Mo is set to contribute to the evolving global discourse on transport justice, multimodal integration, and urban resilience.

Conclusion

Mo Jizhen exemplifies the next generation of urban thinkers and planners. Her journey from Guangzhou University to The University of Hong Kong, through a rich blend of academic excellence, hands-on project leadership, and innovative research, paints a compelling picture of a scholar-practitioner dedicated to inclusive urban futures. Her commitment to integrating human geography, transport systems, and multicultural urbanism makes her a promising force in shaping the cities of tomorrow.

๐Ÿ“šPublications

Embryonic developmental toxicity in marine medaka (Oryzias melastigma) caused by combined 17ฮฑ-ethinylestradiol and hypoxic exposure

ย Authors: X., Qin, Xian, J., Mo, Jiezhang, H., Lin, Huiju, … R.Y.C., Kong, Richard Yuen Chong, K., Lai, Kengpo

Journals: Frontiers of Environmental Science and Engineering

Temperature-dependent toxicity and mechanisms of florfenicol on the embryonic development of marine medaka (Oryzias melastigma)

Authors: X., Guo, Xingying, X., Gong, Xu, J., Wang, Jinhui, … W., Liu, Wenhua, Z., Wang, Zhen

Journals: Ecotoxicology and Environmental Safety

Kai Chen | Green marketing strategy | Best Researcher Award

Posted on by ScienceFather

Prof Dr. Kai Chen – Green marketing strategy – Best Researcher Award

 

Beijing Forestry University | China

Professional Engagements

Dr. Chen is actively involved in professional organizations. He has served as the deputy director of the Green Consumption and Green Marketing Committee of the China University Marketing Research Association. His expertise is also recognized through his role as an expert reviewer for journals such as Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Journal of Environmental Management.

Profilesย 

Scopus

๐Ÿ“Current Position

Dr. Kai Chen is the esteemed Head of the Department of Marketing at Beijing Forestry University, China. With a robust academic and professional background, Dr. Chen is renowned for his significant contributions to marketing management, particularly in the realms of green consumption and online consumer behavior.

๐Ÿ“Publication Achievementsย 

Journals Published

He has published 17 academic articles in prestigious journals indexed by SCI or SSCI, contributing valuable insights into the field of marketing.

 

๐Ÿ”Ongoing Researchย 

Dr. Chen has led and completed more than ten major research projects, including those funded by the National Social Science Fund of China (Grant No. 13CJY090), the Social Science Fund of Beijing (Grant No. 14GJB048), and a major project by the National Social Science Fund of China (Grant No. 20ZDA087). Currently, he is engaged in two ongoing research projects: one funded by the Social Science Fund of Beijing (Grant No. 23&ZD096) and another by the Fundamental Research Funds for the Central Universities (Grant No. 2023SKY02). His research contributions are well-recognized, with a citation index of 265 in SCI and Scopus databases.

๐Ÿ”ฌResearch Interestsย 

Dr. Chen has successfully completed over 10 major research projects, including those funded by the National Social Science Fund of China and the Social Science Fund of Beijing. He is currently working on two ongoing projects, showcasing his continued engagement and leadership in cutting-edge research. His work has garnered significant recognition, with 265 citations in SCI and Scopus databases. Additionally, he has been involved in five consultancy or industry-sponsored projects, reflecting his impact beyond academia.

๐ŸŽ“Academic Backgroundย 

Dr. Kai Chen is a distinguished professor of marketing management at Beijing Forestry University. He has contributed significantly to the field, notably as a co-author of the acclaimed textbook The General Theory of Marketing. His research primarily explores consumer behavior, with a particular focus on green consumption and online consumption behavior, as well as green production behaviors among farmers. With over 100 published academic articles, Dr. Chen demonstrates extensive expertise and a robust academic portfolio.

๐Ÿ†Scholarships and Awardsย 

Dr. Chen is a candidate for the Best Researcher Award, recognizing his outstanding contributions to the field of marketing management and sustainable practices.

๐ŸŒProfessional Associationsย 

His roles as deputy director of the Green Consumption and Green Marketing Committee and as an expert reviewer for reputable journals reflect his leadership and influence in the field. His collaborations with international scholars further emphasize his global impact and commitment to advancing marketing research.

ย ๐Ÿ“šTraining & Workshopsย 

His work has been influential in shaping contemporary understanding of green consumption and production behaviors. He has also been involved in 5 consultancy and industry-sponsored projects, further bridging the gap between academic research and practical application.

๐ŸŽคOral Presentationsย 

Dr. Chen has been involved in five consultancy or industry-sponsored projects, applying his expertise to real-world marketing challenges and strategies.

๐Ÿง‘โ€๐Ÿ”ฌTasks Completed as a Researcherย 

Dr. Chen holds prominent positions in professional organizations: Deputy Director of the Green Consumption and Green Marketing Committee of the China University Marketing Research Association. Expert reviewer for Journal of Retailing and Consumer Services, Journal of Cleaner Production, and Journal of Environmental Management.

๐Ÿš€Success Factorsย 

Negative-framed messages combined with injunctive norms are more effective, while positive-framed messages work better with descriptive norms, especially in different dining scenarios (e.g., business banquets vs. family gatherings). Competence-oriented messages boost green purchase intentions when advertisements lack green appeals, whereas warmth-driven messages are more effective for green appeals.

๐ŸงชPublications & Laboratory Experience

Dr. Chen has published four notable books with ISBNs in the marketing field: Green Marketing (ISBN 978-7-302-62439-4) Marketing (ISBN 978-7-300-26717-3) Marketing Research (ISBN 978-7-300-31457-0) Marketing Research and Analysis (ISBN 978-7-300-29014-0)

๐Ÿ“šPublications: