KAOUTHER ZNAIDI | Marketing Strategy | Best Researcher Award

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Dr. KAOUTHER ZNAIDI – Marketing Strategy – Best Researcher Award

Alignment with Award Category

Dr. Znaidi’s outstanding contributions align perfectly with awards recognizing excellence in Marketing Research, Academic Leadership, and Women in Business Education. Her dedication to advancing marketing knowledge, combined with her administrative leadership and industry collaborations, make her a deserving candidate for recognition in these fields.

college of Business Administration | Saudi Arabia

Profile

Scopus

🎓Early Academic Pursuits 

Education and Training

Kaouther Znaidi, a distinguished Tunisian scholar in marketing and management, has built a solid academic foundation that has shaped her career. She earned her Bachelor’s degree in Marketing from the Institute of Management in Tunis (ISG) at Tunis University in 1993. She then pursued a Master of Business (DEA) in 1998 from El Manar University, College of Economics and Business of Tunis (FSEGT), Tunisia. Continuing her academic trajectory, she obtained her Ph.D. in Marketing from the same institution in 2009. Her research and academic work have since been instrumental in marketing and management education.

💼Professional Endeavors 

Academic Positions

Kaouther Znaidi has had a dynamic and extensive career spanning multiple academic institutions and roles. She currently serves as an Assistant Professor at the College of Business Administration, Hail University, Saudi Arabia. Since October 2015, she has been deeply involved in academic and administrative leadership, including her role as Vice-Dean of the Female Campus at Hail University (2015–2020), COOP Coordinator (2020–2021), and Department Supervisor (2022–2024).

📚Contributions and Research Focus on Marketing Strategy

Dr. Znaidi’s research interests cover a broad spectrum of marketing disciplines, including Islamic Marketing, Web Marketing, E-branding, and E-reputation. She has contributed to numerous publications and conferences, providing valuable insights into contemporary marketing strategies. Her scholarly contributions include articles such as: he appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi (Cogent Business & Management, 2020). Importance of Computer In Human Life And Management Till 2020 (AIJBM, 2019). How Good Is Your Time Management? (BIRCI-Journal, 2019). Saudi Arabia Reforms: The Changing Face of Saudi Women at Workplace with a Vision of 2030 (American Journal of Management Science and Engineering, 2019). The Impact of Social Professional Category Consumer’s Acceptance Level Towards Islamic Banking Window (Chinese Business Review, 2017).

🏆Accolades and Recognition 

Dr. Znaidi has earned recognition for her impactful research and teaching contributions. Her scholarly work has been published in high-impact journals, and her expertise in marketing and e-branding is acknowledged in academic circles. She has played a crucial role in marketing education by training students in specialized fields such as Electronic Commerce, Market Research, Consumer Behavior, and International Marketing.

🌍 Impact and Influence 

Community Impact

Beyond academia, Dr. Znaidi has actively contributed to professional training and industry collaboration. She has conducted marketing research, strategic marketing planning, and business development studies for organizations in Tunisia and beyond. Her work as a Head of Market Research at Génimark and a Marketing Manager for Africa System highlights her practical experience in applying marketing principles to real-world business challenges.

🔮Legacy and Future Contributions 

Kaouther Znaidi’s legacy is defined by her relentless pursuit of knowledge, commitment to education, and contributions to the field of marketing. Her work in Islamic Marketing and Web Marketing continues to influence emerging marketing strategies. She remains an active researcher and mentor, constantly exploring new frontiers in marketing education and digital transformation.

 

Conclusion

Kaouther Znaidi exemplifies excellence in marketing academia and professional practice. With an impressive academic background, a robust research portfolio, and significant leadership roles, she has left an indelible mark on marketing education. Her dedication to research, teaching, and industry collaboration highlights her invaluable contributions to the field. As she continues her academic and professional journey, her impact on marketing education and business research is set to grow even further, ensuring her place as a leading figure in the marketing discipline.

📚Publications

The appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi: An advancing test looked by different associations over the globe

Authors: A., Sabir, Almas, K., Znaidi, Kaouther, N.A., Qayum, Nimer Abdul

Journals: Cogent Business and Management,

Yangchun Li | Marketing | Best Researcher Award

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Dr. Yangchun Li – Marketing – Best Researcher Award

Zhejiang University of Technology | China

Profiles 

Scopus

📍Current Position

He is a distinguished Ph.D. and Lecturer in the Department of Business Administration at the School of Management, Zhejiang University of Technology. With a focus on marketing, he has been a lecturer at the university since 2021. Yangchun Li’s academic journey is marked by a rich blend of international and interdisciplinary experiences, contributing significantly to his expertise in marketing.

📝Publication Achievements 

“Consumer inoculation and gender in combating negative product reviews,” published in the Journal of Retailing and Consumer Services. “Reducing ecommerce returns with return credits,” featured in Electronic Commerce Research. “Green Communication for More Package-Free Ecommerce Returns,” in the Journal of Theoretical and Applied Electronic Commerce Research. A book titled “Social Media Monetization: Platforms, Strategic Models and Critical Success Factors,” co-authored with F.J. Martínez-López and S.M. Young, published by Springer International Publishing.

 

🔍Ongoing Research 

Currently,  he is leading several research projects. One prominent project, funded by the Natural Science Foundation of China, investigates “The Effect of Two-sided Reviews on Product Returns in Online Shopping: A Perspective of Product Perception Change.” This study, running from 2024 to 2026, focuses on understanding how product perceptions influence return behaviors in online shopping environments.

🔬Research Interests 

His research interests are diverse and include social media monetization, e-commerce return management, and the impact of digital innovations on consumer behavior. His work consistently explores the intersection of technology and marketing, seeking to provide actionable insights into contemporary marketing challenges.

🎓Academic Background 

octorate (cum laude) in Economics and Business Studies from the University of Granada, Spain (2017-2020). Master’s degree in Management Science and Engineering (Project Management) from Jilin University, China (2014-2016). Bachelor’s degree in Industry and Business Administration from Wuhan Polytechnic University, China (2008-2012).

🏆Scholarships and Awards 

Throughout his academic and professional career, he has been the recipient of various scholarships and awards, recognizing his contributions to marketing research and education. His excellence in research has been acknowledged through grants from the Natural Science Foundation of China, among other institutions.

🌐Professional Associations 

He is an active member of several professional associations, including the Asia-Pacific Marketing Academy (APMA) and the Digital Marketing and eCommerce Conference (DMeC). These memberships keep him engaged with the latest trends and developments in the field of marketing.

 📚Training & Workshops 

He has participated in numerous training sessions and workshops, enhancing his skills in digital marketing, data analytics, and consumer behavior research. These professional development opportunities have enabled him to stay at the forefront of marketing innovations.

🎤Oral Presentations 

The 2023 APMA Conference in Guangzhou, China, where he discussed deceptive advertising under lenient return policies. The 2022 DMeC Conference in Barcelona, Spain, where he presented on reducing e-commerce returns with return credits. The 2021 DMeC Conference, also in Barcelona, focusing on package-free returns in green e-commerce.

🧑‍🔬Tasks Completed as a Researcher 

As a researcher, he has completed numerous tasks, including conducting empirical studies, developing theoretical frameworks, and publishing in high-impact journals. His work often involves complex data analysis, collaborative research projects, and innovative problem-solving approaches.

🚀Success Factors 

He attributes his success to a combination of rigorous academic training, international exposure, and a passion for understanding consumer behavior. His ability to adapt to the rapidly changing digital landscape and his commitment to ethical research practices are key factors in his professional achievements.

🧪Publications & Laboratory Experience

His extensive publication record demonstrates his expertise in marketing. His laboratory experience includes experimental research on consumer behavior, which provides valuable insights into how marketing strategies can be optimized. His work in both academic and practical settings makes him a valuable asset to the field of marketing.

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