Sun Yat-sen University | China

 Profiles 

• • Scopus

📍Current Position

Her currently serves as an Assistant Professor at the Business School of Sun Yat-sen University, located at Nov 66, Gongchang Road, Shenzhen, Guangdong, China. As a key member of the faculty, she contributes to the institution’s academic excellence and research prowess. Her primary research areas include International Business Management, Corporate Entrepreneurship, and Innovation Management.

📝Publication Achievements 

Double-Edged Sword of Global Demand Heterogeneity: How Service Multinationals Capture the Benefits and Mitigate the Costs of Managing Customer Knowledge (2023). Journal of Business Research, under press.“Outside In”: Global Demand Heterogeneity and Dynamic Capabilities of Multinational Enterprises (2022). Journal of International Business Studies, 53(4), 709-722.The Orientation and Path of Value Chain Reconstruction of Traditional Industry under “Internet Plus” (2021). Jianghai Academic Journal, 6: 95-100.Review and Prospects of Foreign Literature on Spin-off (2019). Foreign Economies and Management, 41(8): 140-152.Intellectual Structure and Development Trends of Foreign Literatures on Spin-off: Based on the Analysis of Mapping Knowledge Domains (2019). Science & Technology Progress and Policy, 36(17): 151-160.

🔍Ongoing Research 

Her ongoing research continues to delve into the nuances of international business management and corporate entrepreneurship. She is particularly focused on understanding the dynamics of global demand heterogeneity and how multinational enterprises can leverage this knowledge for innovation and growth.

🔬Research Interests 

Her research interests are broad and impactful, encompassing: International Business Management. Corporate Entrepreneurship. Innovation Management

🎓Academic Background 

Doctorate in Management from Nanjing University (2017.09-2021.06) .Master’s in Management from Zhongnan University of Economics and Law (2014.09-2017.09).Bachelor’s in Labor Relations from Zhongnan University of Economics and Law (2010.09-2014.09)

🏆Scholarships and Awards 

As a researcher, she has successfully completed numerous tasks, including conducting in-depth studies, publishing research papers, and leading academic projects. Her work has provided valuable insights into the management practices of multinational enterprises and their strategic responses to global market demands.

🚀Success Factors 

she attributes her success to a combination of rigorous academic training, a passion for research, and a commitment to excellence. Her ability to synthesize complex information and present it in an accessible manner has earned her recognition in the academic community.

🧪Publications & Laboratory Experience

Her extensive publication record and hands-on experience in research laboratories underscore her proficiency in conducting high-quality research. Li Cheng’s work not only advances theoretical knowledge but also offers practical implications for business management.

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