KAOUTHER ZNAIDI | Marketing Strategy | Best Researcher Award

Dr. KAOUTHER ZNAIDI – Marketing Strategy – Best Researcher Award

Alignment with Award Category

Dr. Znaidi’s outstanding contributions align perfectly with awards recognizing excellence in Marketing Research, Academic Leadership, and Women in Business Education. Her dedication to advancing marketing knowledge, combined with her administrative leadership and industry collaborations, make her a deserving candidate for recognition in these fields.

college of Business Administration | Saudi Arabia

Profile

Scopus

🎓Early Academic Pursuits 

Education and Training

Kaouther Znaidi, a distinguished Tunisian scholar in marketing and management, has built a solid academic foundation that has shaped her career. She earned her Bachelor’s degree in Marketing from the Institute of Management in Tunis (ISG) at Tunis University in 1993. She then pursued a Master of Business (DEA) in 1998 from El Manar University, College of Economics and Business of Tunis (FSEGT), Tunisia. Continuing her academic trajectory, she obtained her Ph.D. in Marketing from the same institution in 2009. Her research and academic work have since been instrumental in marketing and management education.

💼Professional Endeavors 

Academic Positions

Kaouther Znaidi has had a dynamic and extensive career spanning multiple academic institutions and roles. She currently serves as an Assistant Professor at the College of Business Administration, Hail University, Saudi Arabia. Since October 2015, she has been deeply involved in academic and administrative leadership, including her role as Vice-Dean of the Female Campus at Hail University (2015–2020), COOP Coordinator (2020–2021), and Department Supervisor (2022–2024).

📚Contributions and Research Focus on Marketing Strategy

Dr. Znaidi’s research interests cover a broad spectrum of marketing disciplines, including Islamic Marketing, Web Marketing, E-branding, and E-reputation. She has contributed to numerous publications and conferences, providing valuable insights into contemporary marketing strategies. Her scholarly contributions include articles such as: he appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi (Cogent Business & Management, 2020). Importance of Computer In Human Life And Management Till 2020 (AIJBM, 2019). How Good Is Your Time Management? (BIRCI-Journal, 2019). Saudi Arabia Reforms: The Changing Face of Saudi Women at Workplace with a Vision of 2030 (American Journal of Management Science and Engineering, 2019). The Impact of Social Professional Category Consumer’s Acceptance Level Towards Islamic Banking Window (Chinese Business Review, 2017).

🏆Accolades and Recognition 

Dr. Znaidi has earned recognition for her impactful research and teaching contributions. Her scholarly work has been published in high-impact journals, and her expertise in marketing and e-branding is acknowledged in academic circles. She has played a crucial role in marketing education by training students in specialized fields such as Electronic Commerce, Market Research, Consumer Behavior, and International Marketing.

🌍 Impact and Influence 

Community Impact

Beyond academia, Dr. Znaidi has actively contributed to professional training and industry collaboration. She has conducted marketing research, strategic marketing planning, and business development studies for organizations in Tunisia and beyond. Her work as a Head of Market Research at Génimark and a Marketing Manager for Africa System highlights her practical experience in applying marketing principles to real-world business challenges.

🔮Legacy and Future Contributions 

Kaouther Znaidi’s legacy is defined by her relentless pursuit of knowledge, commitment to education, and contributions to the field of marketing. Her work in Islamic Marketing and Web Marketing continues to influence emerging marketing strategies. She remains an active researcher and mentor, constantly exploring new frontiers in marketing education and digital transformation.

 

Conclusion

Kaouther Znaidi exemplifies excellence in marketing academia and professional practice. With an impressive academic background, a robust research portfolio, and significant leadership roles, she has left an indelible mark on marketing education. Her dedication to research, teaching, and industry collaboration highlights her invaluable contributions to the field. As she continues her academic and professional journey, her impact on marketing education and business research is set to grow even further, ensuring her place as a leading figure in the marketing discipline.

📚Publications

The appraisal prepared for keeping an eye out for the upkeep of twenty to thirty-year-olds representatives of Indian endeavors in Delhi: An advancing test looked by different associations over the globe

Authors: A., Sabir, Almas, K., Znaidi, Kaouther, N.A., Qayum, Nimer Abdul

Journals: Cogent Business and Management,

Srikant Gupta  | Operations Research  |  Excellence in Innovation

Dr  . Srikant Gupta  - Operations Research  -  Excellence in Innovation

Jaipuria Institute of Management, Jaipur | India

Author Profile 

Early Academic Pursuits

His academic journey is marked by a relentless pursuit of knowledge and excellence. Hailing from Rajasthan, India, he embarked on his academic voyage by obtaining a Bachelor of Science (Hons) degree in Statistics from Aligarh Muslim University (AMU). This foundation laid the groundwork for his future endeavors in the realm of operations research and business statistics. Building upon his undergraduate education, he pursued a Masters of Science (M.Sc.) in Operations Research, where his exemplary performance earned him the distinction of being a Gold Medalist.

Driven by a thirst for knowledge and a passion for academia, he continued his educational odyssey by undertaking a Ph.D. in Operations Research from AMU. His doctoral thesis, titled "On Some Contributions to Applied Mathematical Programming," under the guidance of Prof. Aquil Ahmad, delved into the intricacies of mathematical programming, showcasing his prowess in the field.

Professional Endeavors

Armed with a solid academic foundation, he transitioned seamlessly into the realm of academia, where he has amassed over six years of teaching and research experience. His expertise lies in operations research and business statistics, with a keen focus on areas such as supply chain networks, system reliability, industrial production planning modeling, and sustainable development.

Throughout his career, he has held teaching positions at esteemed institutions such as SSLDV Institute of Management & Engineering, Aligarh; Aligarh Muslim University; Invertis University, Bareilly; and currently serves as a Senior Assistant Professor (Decision Sciences) at Jaipuria Institute of Management, Jaipur. Additionally, his commitment to fostering academic excellence is evident in his role as a visiting faculty for Operations Research at the Department of Mathematics, Central University of Rajasthan.

 

Contributions and Research Focus in Operations Research

His contributions to the field of Decision Sciences extend beyond the confines of the classroom. With over 50 research articles published in reputed international and national journals, including Taylor & Francis, Springer, Emerald, Elsevier, and Wiley, he has significantly enriched the academic discourse in his area of expertise. His research interests span a wide spectrum, encompassing multi-objective optimization, fuzzy optimization, supply chain networks, transportation, sustainable development, and sample surveys.

Accolades and Recognition

His stellar contributions have been duly recognized through a myriad of accolades and awards. He has been awarded for his positive impact on students and excellence in teaching consistently over the years, underscoring his unwavering dedication to academic excellence. Furthermore, his research prowess has been acknowledged through prestigious awards such as the Best Paper Presentation Award at international conferences, highlighting the significance of his scholarly contributions.

Impact and Influence

His impact transcends the realms of academia, extending into the broader landscape of decision sciences and research. Through his prolific research output and dedication to teaching, he has inspired countless students and fellow researchers, shaping the future trajectory of the field. His collaborative approach, coupled with a penchant for innovation, has cemented his reputation as a thought leader in operations research and business statistics.

Legacy and Future Contributions

As he continues on his academic journey, his legacy is poised to endure through the indelible imprint he leaves on the field of Decision Sciences. With a steadfast commitment to advancing knowledge and fostering academic excellence, he is poised to shape the future of operations research and business statistics. Through his ongoing research endeavors, mentorship of aspiring scholars, and dedication to teaching, Dr. Gupta's contributions will continue to reverberate throughout the academic community, leaving an enduring legacy for generations to come.

 

Citations

Citations     797

h-index        15

i10-index     25

 

Notable Publications